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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Closed pods growing in popularity

While tank systems remained popular in e-vapour products at the end of the review period, closed pods were beginning to gain significant traction. Closed pods gained in popularity as a result of their ease of use and affordability, as well as an expanding product offer from major players including Japan Tobacco and Imperial Brands.

Debate around safety of e-vapour products continues

Demand for e-vapour products was supported by many consumers viewing such products as a smoking cessation aid in 2019. However, in Ireland, debate about the health effects of next generation products continued at the end of the review period.

Larger players tighten grip on e-vapour products

Japan Tobacco Inc remained the largest player in the fragmented e-vapour products category in 2019, and continued to see share growth during the year as a result of the ongoing shift in its focus from cigarettes to next generation products. The company launched its flagship closed pod product, Logic Compact, in 2019 as a progression of the larger Logic Pro tank system.

2020 AND BEYOND

COVID-19 impact

Sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to rise by 6% in 2020 in constant 2019 value terms in light of the impact of COVID-19. This compares to growth of 7% forecast for 2020 in the 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

E-vapour products was responsible for 100% of smokeless tobacco, e-vapour products and heated tobacco sales in the Irish market at the end of the review period. Within e-vapour products, non-cig-a-like closed system (including starter kits) is set to continue to be the fastest-growing category in 2020, supported by the significant manufacturer innovation seen at the end of the review period.

Recovery and opportunities

E-vapour products is expected to continue to see significant growth over 2019-2024, though at a considerably slower rate than that seen during the review period. This deceleration will be largely due to the category’s increasing maturity, though increased consumer budget-consciousness in the context of challenging economic conditions will also play a part.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Ireland?
What are the major brands in Ireland?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Ireland?
What is the product awareness of Smokeless Tobacco and Vapour Products in Ireland?
What innovations are present in Smokeless Tobacco and Vapour Products in Ireland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Closed pods growing in popularity

Debate around safety of e-vapour products continues

Larger players tighten grip on e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 4 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 5 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 6 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 7 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 9 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2024
Table 10 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 11 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2024
Table 12 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 13 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Ireland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Debate around vaping continues

Japan Tobacco shifting focus to next gen products

Health-awareness and challenging economic conditions set to play key role

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 14 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 15 Sales of Tobacco by Category: Volume 2014-2019
Table 16 Sales of Tobacco by Category: Value 2014-2019
Table 17 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 18 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 19 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 20 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 21 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Closed pods growing in popularity

Debate around safety of e-vapour products continues

Larger players tighten grip on e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Closed pods growing in popularity

Debate around safety of e-vapour products continues

Larger players tighten grip on e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Ireland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Debate around vaping continues

Japan Tobacco shifting focus to next gen products

Health-awareness and challenging economic conditions set to play key role

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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