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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales of e-vapour products being supported by widening availability

While smokeless tobacco and heated tobacco remained negligible categories in Ireland in 2018, e-vapour products continued to record double-digit, albeit steadily weakening, current value growth. The category’s sales are particularly being supported by increasing distribution, both offline and online, with the Irish market witnessing the emergence of specialist stores such as Hale and VIP as well as internet retailers like vipelectroniccigarette.

Concerns remain that young people and non-smokers attracted to e-vapour products will then move on to smoking tobacco

The number of vapers in Ireland continued to increase in 2018, with commentators stating that younger generations are increasingly using these products, even those who have never previously smoked tobacco. This trend has been driven by events such as Cloud Chasing competitions and the influence of vloggers and celebrities.

Cig-a-likes continue to lose out to other alternatives

The only category to see a decline in retail current value sales in 2018 was cig-a likes. These products continued to fall out of favour due to an increasing number of alternatives in the form of non cig-a-like closed systems and open vaping systems, with such products benefiting from increasing distribution.

COMPETITIVE LANDSCAPE

Further gain in share for Japan Tobacco as it increasingly focuses on non-traditional tobacco products

Japan Tobacco remained the leading player in the very fragmented e-vapour products category in 2018, further growing its value share as a result of increasingly shifting its focus from cigarettes to next generation products. The company is benefiting from strong marketing activities and thus growing awareness of its Logic brand.

Imperial Brands and Philip Morris both expected to enter the category over the forecast period

Imperial Brands remained absent from e-vapour products in Ireland in 2018 despite having launched various vaping products in other markets. It is expected that the company will enter the category over the forecast period by launching its Blu brand.

E-liquids remains hugely competitive as more new products are launched

E-liquids remained even more fragmented than the wider e-vapour products category in 2018. This can be attributed to the ongoing launch of new products despite further regulation.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Ireland?
What are the major brands in Ireland?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Ireland?
What is the product awareness of Smokeless Tobacco and Vapour Products in Ireland?
What innovations are present in Smokeless Tobacco and Vapour Products in Ireland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales of e-vapour products being supported by widening availability

Concerns remain that young people and non-smokers attracted to e-vapour products will then move on to smoking tobacco

Cig-a-likes continue to lose out to other alternatives

COMPETITIVE LANDSCAPE

Further gain in share for Japan Tobacco as it increasingly focuses on non-traditional tobacco products

Imperial Brands and Philip Morris both expected to enter the category over the forecast period

E-liquids remains hugely competitive as more new products are launched

Overview

Why buy this report?

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Delivery

Overview

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Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales of e-vapour products being supported by widening availability

Concerns remain that young people and non-smokers attracted to e-vapour products will then move on to smoking tobacco

Cig-a-likes continue to lose out to other alternatives

COMPETITIVE LANDSCAPE

Further gain in share for Japan Tobacco as it increasingly focuses on non-traditional tobacco products

Imperial Brands and Philip Morris both expected to enter the category over the forecast period

E-liquids remains hugely competitive as more new products are launched

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

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