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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sales of e-vapour products being supported by widening availability

While smokeless tobacco and heated tobacco remained negligible categories in Ireland in 2018, e-vapour products continued to record double-digit, albeit steadily weakening, current value growth. The category’s sales are particularly being supported by increasing distribution, both offline and online, with the Irish market witnessing the emergence of specialist stores such as Hale and VIP as well as internet retailers like vipelectroniccigarette.

Concerns remain that young people and non-smokers attracted to e-vapour products will then move on to smoking tobacco

The number of vapers in Ireland continued to increase in 2018, with commentators stating that younger generations are increasingly using these products, even those who have never previously smoked tobacco. This trend has been driven by events such as Cloud Chasing competitions and the influence of vloggers and celebrities.

Cig-a-likes continue to lose out to other alternatives

The only category to see a decline in retail current value sales in 2018 was cig-a likes. These products continued to fall out of favour due to an increasing number of alternatives in the form of non cig-a-like closed systems and open vaping systems, with such products benefiting from increasing distribution.

COMPETITIVE LANDSCAPE

Further gain in share for Japan Tobacco as it increasingly focuses on non-traditional tobacco products

Japan Tobacco remained the leading player in the very fragmented e-vapour products category in 2018, further growing its value share as a result of increasingly shifting its focus from cigarettes to next generation products. The company is benefiting from strong marketing activities and thus growing awareness of its Logic brand.

Imperial Brands and Philip Morris both expected to enter the category over the forecast period

Imperial Brands remained absent from e-vapour products in Ireland in 2018 despite having launched various vaping products in other markets. It is expected that the company will enter the category over the forecast period by launching its Blu brand.

E-liquids remains hugely competitive as more new products are launched

E-liquids remained even more fragmented than the wider e-vapour products category in 2018. This can be attributed to the ongoing launch of new products despite further regulation.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Ireland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Ireland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Ireland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Ireland?
What are the major brands in Ireland?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Ireland?
What is the product awareness of Smokeless Tobacco and Vapour Products in Ireland?
What innovations are present in Smokeless Tobacco and Vapour Products in Ireland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland - Category analysis

HEADLINES

PROSPECTS

Sales of e-vapour products being supported by widening availability

Concerns remain that young people and non-smokers attracted to e-vapour products will then move on to smoking tobacco

Cig-a-likes continue to lose out to other alternatives

COMPETITIVE LANDSCAPE

Further gain in share for Japan Tobacco as it increasingly focuses on non-traditional tobacco products

Imperial Brands and Philip Morris both expected to enter the category over the forecast period

E-liquids remains hugely competitive as more new products are launched

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 5 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 6 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 7 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 9 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 10 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 11 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 12 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Ireland - Industry Overview

EXECUTIVE SUMMARY

2018 sees a further decline in tobacco volume sales while value sales continue to be supported largely by e-vapour products

Manufacturers seek new ways to maintain their sales amid tighter legislation

Japan Tobacco continues to lead cigarettes but increasingly focuses on e-vapour products to drive growth

Distribution landscape remains stable in cigarettes, but internet retailing continues to gain further ground in e-vapour products

Challenging market conditions likely to continue over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 13 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 14 Sales of Tobacco by Category: Volume 2013-2018
Table 15 Sales of Tobacco by Category: Value 2013-2018
Table 16 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 17 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 18 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 19 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 20 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 21 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sales of e-vapour products being supported by widening availability

Concerns remain that young people and non-smokers attracted to e-vapour products will then move on to smoking tobacco

Cig-a-likes continue to lose out to other alternatives

COMPETITIVE LANDSCAPE

Further gain in share for Japan Tobacco as it increasingly focuses on non-traditional tobacco products

Imperial Brands and Philip Morris both expected to enter the category over the forecast period

E-liquids remains hugely competitive as more new products are launched

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ireland - Category analysis

HEADLINES

PROSPECTS

Sales of e-vapour products being supported by widening availability

Concerns remain that young people and non-smokers attracted to e-vapour products will then move on to smoking tobacco

Cig-a-likes continue to lose out to other alternatives

COMPETITIVE LANDSCAPE

Further gain in share for Japan Tobacco as it increasingly focuses on non-traditional tobacco products

Imperial Brands and Philip Morris both expected to enter the category over the forecast period

E-liquids remains hugely competitive as more new products are launched

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Ireland - Industry Overview

EXECUTIVE SUMMARY

2018 sees a further decline in tobacco volume sales while value sales continue to be supported largely by e-vapour products

Manufacturers seek new ways to maintain their sales amid tighter legislation

Japan Tobacco continues to lead cigarettes but increasingly focuses on e-vapour products to drive growth

Distribution landscape remains stable in cigarettes, but internet retailing continues to gain further ground in e-vapour products

Challenging market conditions likely to continue over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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