In 2021, retail value sales of single use closed vaping systems skyrocketed, making it the highest performing e-vapour product in this category. In light of falling rates in Ireland following the outbreak of the pandemic, single use closed vaping systems have been able to attract many new consumers or existing ones who might have switched back to smoking traditional tobacco products, due to convenient, simple and user-friendly features compared to other vaping systems.
Retail value sales of open vaping systems recorded stronger growth in 2021, as COVID-19 restrictions were gradually lifted and independent retailers were allowed to reopen their physical shops. Despite the growth of e-commerce, some consumers, especially from older generations, still prefer to visit physical shops due to the lack of knowledge about which products to choose.
Nicotine pouches registered slow but positive growth in Ireland in 2021, due to limited consumer awareness of this product. Nordic Spirit, which is owned by Japan Tobacco International (and represented by NBO Gallaher (Dublin) Ltd), was the only brand of nicotine pouches widely available Ireland at the end of the review period.
E-vapour products in Ireland are still not regulated to the same extent as traditional tobacco products, but they are likely to face stricter regulations over the forecast period. The Irish government’s plan to introduce a retail licensing system will also apply to e-vapour products, because the public health authorities do not consider them as healthier alternatives to cigarettes nor as smoking cessation products.
Despite the growth of e-vapour products in Ireland towards the end of the review period, a slowdown is expected over the forecast period as fewer consumers take up vaping. Prominent health associations such as the Irish Heart Foundation have been strong advocates against the use of next-generation products and have been persistently lobbying for the implementation of stricter regulations due to the foundation’s claims of increasing popularity amongst minors.
Open vaping systems are expected to remain the key driver of smokeless tobacco, e-vapour products and heated tobacco in Ireland over the forecast period because they are cheaper to use in the long term and they can be used to vape different types of e-liquids. Innovation of e-vapour products is likely to continue as there is increasing demand for durable and versatile vaping kits with adjustable features which are smarter and allow consumers to tailor their vaping experience at any time.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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