E-vapour products continued to record significant current value growth in 2021. The uptrend was driven by the popularity of closed system rechargeable and cartridges.
Heated tobacco products also recorded further growth in 2021, driven by the fact that an increasing number of conventional cigarette smokers switched to heated tobacco. Some have highlighted that heated tobacco is more appropriate in a social setting because it produces less second-hand smoke in comparison with conventional cigarettes.
The competitive landscape of e-vapour products became less fragmented in 2021, with the category enjoying a fairly established presence in Hong Kong. Local consumers are well-informed and have developed a good knowledge of the products.
The Hong Kong Legislative Council passed the bill banning the import, sale, and manufacture of all kinds of alternative smoking products including e-vapour products and heated tobacco products, and will come into effect in April 2022. Prior to this, regular consumers of e-vapour products and heated tobacco are expected to stockpile a large number of products to last them the year as there was no explicit law banning the use of these products up until this time.
The blanket ban on alternative smoking products was finally passed after almost a 2-year delay. Industry insiders, interest groups, and other stakeholders were not surprised by this outcome.
While the industry holds an optimistic view of the future of alternative smoking products, new legislation is unlikely to be repealed in the short term. While most e-vapour and heated tobacco users claim that they will return to smoking conventional cigarettes, there is still a number of smokers who state that they are willing to take the risk and purchase these products via illegal channels, according to trade press reports.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Hong Kong, China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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