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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India

Sep 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Government bans e-vapour products in the second half of 2019

Towards the end of the review period, vaping had started to gain traction in India due to its positioning as a perceived healthier alternative to smoking, its cost-effectiveness and regulatory curbs on smoking tobacco. These aspects coupled with the importation of new products and flavours had been fuelling its adoption in the country.

The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India

In May 2019, Philip Morris International (PMI) requested the Indian government to bring out legislation regulating the sale of alternatives to smoking on the lines of the Food and Drug Administration (FDA) in the US, in which it deemed the products appropriate for the protection of public health. The company stated that there was a strong basis to its argument as its iQOS product is sold in 47 countries, catering to 7.

Fragmented marketplace prior to ban

In 2019, prior to the ban, the market for smokeless tobacco, e-vapour products and heated tobacco was highly fragmented featuring over 460 brands, all of which were imported. These brands were also available in thousands of flavours.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to contract by 10% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 2% contraction in sales forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Sales of cigarettes will suffer from lockdown, and the temporary ban on their production as well as their lack of availability via tobacco specialists, which were forced to close. This meant cigarettes were only available during lockdown via other grocery retailers and modern grocery retailers, and only while stocks lasted.

Recovery and opportunities

The boon to chewing tobacco provided by the negative impact of COVID-19 on cigarettes and cigars, cigarillos and smoking tobacco is expected to be short lived with growth in value sales at constant 2019 prices set to return to pre-COVID-19 levels by 2021. As fears over the virus recede, consumers are likely to revert to previous smoking habits, especially as the production of cigarettes is set to resume and availability will start to normalise.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in India?
What are the major brands in India?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in India?
What is the product awareness of Smokeless Tobacco and Vapour Products in India?
What innovations are present in Smokeless Tobacco and Vapour Products in India?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Government bans e-vapour products in the second half of 2019

The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India

Fragmented marketplace prior to ban

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 2 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 5 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 6 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 7 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 8 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 10 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 11 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 12 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 13 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Government bans e-vapour products in the second half of 2019

Foreign direct investment remains banned and domestic manufacturers continue to dominate

Problematic times ahead for tobacco sales over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 14 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 15 Sales of Tobacco by Category: Volume 2014-2019
Table 16 Sales of Tobacco by Category: Value 2014-2019
Table 17 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 18 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 19 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 20 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Government bans e-vapour products in the second half of 2019

The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India

Fragmented marketplace prior to ban

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Government bans e-vapour products in the second half of 2019

The ban on Electronic Nicotine Delivery Systems (ENDS) spells the end for heated tobacco products in India

Fragmented marketplace prior to ban

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY DATA

Tobacco in India - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Government bans e-vapour products in the second half of 2019

Foreign direct investment remains banned and domestic manufacturers continue to dominate

Problematic times ahead for tobacco sales over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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