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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vaping facing uncertainty due to lack of regulation and resistance from the Union Health Ministry

Vaping started gaining traction in India due to curiosity, its positioning as a perceived healthier alternative to smoking, cost-effectiveness and regulatory curbs on smoking tobacco. This, coupled with the import of new products and flavours, fuelled its adoption in the country.

Fate of heated tobacco products hangs in the balance with proposed Union Health Ministry ban on ENDS

The Union Health Ministry has proposed a blanket ban on Electronic Nicotine Delivery Systems (ENDS), which, if implemented, will impact all ENDS, including heated tobacco products. Since June 2018, Philip Morris International (PMI) has been planning to launch its iQOS device, a heated tobacco product, in India.

The emergence of professional vaping and the rise of online communities

Vaping in India is still an urban phenomenon, and it is promoted as a lifestyle choice. Vaping in Western parts of the world has gone mainstream, giving rise to new professions such as vape trickers and cloud chasers, something that is also starting to happen in India.

COMPETITIVE LANDSCAPE

E-vapour products remains highly fragmented due to lack of regulation

There are more than 460 e-vapour products brands that are sold in India, according to government data. Most of these brands are imported, unlicensed products sold mostly through online channels.

DS Group leads fragmented smokeless tobacco

DS Group continues to lead smokeless tobacco through its brands Tulsi and Baba. Asian-style chewing tobacco remains highly fragmented, with most players concentrating only on a specific part of the country.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in India with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in India, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in India market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in India?
What are the major brands in India?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in India?
What is the product awareness of Smokeless Tobacco and Vapour Products in India?
What innovations are present in Smokeless Tobacco and Vapour Products in India?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India - Category analysis

HEADLINES

PROSPECTS

Vaping facing uncertainty due to lack of regulation and resistance from the Union Health Ministry

Fate of heated tobacco products hangs in the balance with proposed Union Health Ministry ban on ENDS

The emergence of professional vaping and the rise of online communities

COMPETITIVE LANDSCAPE

E-vapour products remains highly fragmented due to lack of regulation

DS Group leads fragmented smokeless tobacco

CATEGORY DATA

Table 1 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Value 2013-2018
Table 5 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 6 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 7 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 8 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 10 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 11 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 12 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 13 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Tobacco in India - Industry Overview

EXECUTIVE SUMMARY

Tobacco grows for the first time since 2012 as GST effect begins to wane

Still only domestic manufacturers in tobacco in India

Newsagent-tobacconists/kiosks remains the leading distribution channel

Uncertainty over the future of e-vapour products and heated tobacco products

Volume sales of cigarettes and chewing tobacco to decline in the forecast period

OPERATING ENVIRONMENT

Legislation

Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema etc)
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens etc)

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 14 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 15 Sales of Tobacco by Category: Volume 2013-2018
Table 16 Sales of Tobacco by Category: Value 2013-2018
Table 17 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 18 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 19 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 20 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 21 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vaping facing uncertainty due to lack of regulation and resistance from the Union Health Ministry

Fate of heated tobacco products hangs in the balance with proposed Union Health Ministry ban on ENDS

The emergence of professional vaping and the rise of online communities

COMPETITIVE LANDSCAPE

E-vapour products remains highly fragmented due to lack of regulation

DS Group leads fragmented smokeless tobacco

Overview

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Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in India - Category analysis

HEADLINES

PROSPECTS

Vaping facing uncertainty due to lack of regulation and resistance from the Union Health Ministry

Fate of heated tobacco products hangs in the balance with proposed Union Health Ministry ban on ENDS

The emergence of professional vaping and the rise of online communities

COMPETITIVE LANDSCAPE

E-vapour products remains highly fragmented due to lack of regulation

DS Group leads fragmented smokeless tobacco

CATEGORY DATA

Tobacco in India - Industry Overview

EXECUTIVE SUMMARY

Tobacco grows for the first time since 2012 as GST effect begins to wane

Still only domestic manufacturers in tobacco in India

Newsagent-tobacconists/kiosks remains the leading distribution channel

Uncertainty over the future of e-vapour products and heated tobacco products

Volume sales of cigarettes and chewing tobacco to decline in the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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