In April 2020, the Indian Council of Medical Research (ICMR) passed a circular requesting that people stop consuming smokeless tobacco products and spitting in public spaces. To further discourage people from this habit, in its directive for COVID-19 management, the Indian government highlighted that spitting in public spaces was a punishable offence, and the guilty would be fined, as spitting in public could contribute to the spread of COVID-19.
By the end of 2018, e-vapour products had started to gain traction in India due to their perception as a healthier alternative to smoking, their cost-effectiveness, and regulatory curbs on smoking tobacco. These aspects, coupled with the import of new products and flavours, fuelled their adoption in the country.
In May 2019, Philip Morris International (PMI) requested the Indian government bring in legislation regulating the sale of alternatives to smoking along the lines of the Food and Drug Administration (FDA) in the US, where these products are deemed appropriate for the protection of public health. The company stated a solid basis for its argument, as its iQOS product is sold in 47 countries, catering to 7.
In 2019, the Indian government banned vaping to protect consumers, especially teenagers. It wanted to kill the category before it gained popularity and prominence and became a more significant alternative to cigarettes.
The central government’s directive for COVID-19 management discouraged the use of chewing tobacco even further. The order declared spitting in public places to be a punishable offence, since it has the potential to spread infection.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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