Sales of single-use non cig-a-like closed systems (disposable electronic cigarettes) imported from China increased strongly in 2020, including those from Elf Bar, HQD, Puff, Vaporlax and Zenith. They have strong potential due to the wide range of tastes.
A local brand in closed vaping systems, NOX, has a subscription business model which is unique to this category. It is unavailable in retail, and can be bought only on the official website as a monthly subscription for devices and cartridges, as well as maintenance and personal manager support.
Heated tobacco products has become a very successful category in a short period of time in Ukraine. It continued to see dynamic growth in 2020, although at a slower rate due to maturity, as the consumer switch from cigarettes continued.
E-vapour products is set to maintain double-digit growth throughout the forecast period. Within e-vapour products, the competition in non cig-a-like closed systems is expected to become stronger.
Heated tobacco products is set to maintain dynamic retail volume growth moving forward, especially in 2021 and 2022. However, the rate of growth is expected to slow dramatically from the middle of the forecast period due to price rises on heated tobacco sticks.
The tax on heated tobacco is set to rise by 320% in 2021, but there are still discussions in parliament to revise this to 200% in 2021 and 30% each year 2022-2025, as demanded by manufacturers. There is therefore likely to be some shift to illegal trade or a return to traditional cigarettes as a result of price increases.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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