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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Consumer base for heated tobacco products triples in 2019 thanks to widening awareness

During 2019, heated tobacco products became increasingly popular among Ukrainian consumers. A growing number switched from cigarettes and other tobacco products, with the number using heated tobacco tripling in the year.

Consumers display increasing interest towards pod systems in closed vaping systems in 2019

Many tobacco users switched to closed vaping systems in 2019, with pod systems proving particularly popular. Many consumers switched from open vaping systems, attracted to pod systems due to these producing less steam while being richer in nicotine.

E-vapour products slowly give the way to other tobacco alternatives in 2019

By 2019 the dynamic growth seen for open vaping systems earlier in the review period slowed. While current value sales still saw double-digit growth in 2019, this was significantly slower compared to previous years.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco products are now expected to grow by 28% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 16% rise in sales forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco products

Heated tobacco products is expected to continue to see dynamic value growth at constant 2019 prices in 2020 but at a considerably lower rate than originally projected for 2020 before the COVID-19 pandemic and lockdown, due to difficulties in accessing these products. Due to the lockdown, it will be considerably more difficult for Phillip Morris International and British American Tobacco to promote and sell tobacco heating devices to end consumers.

Recovery and opportunities

The leading players in smokeless tobacco, e-vapour products and heated tobacco are trying to adjust to the changing situation. This is likely to impact many aspects of companies’ operations, including production, supply chain, promotion and sales.

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Overview

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Ukraine?
What are the major brands in Ukraine?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Ukraine?
What is the product awareness of Smokeless Tobacco and Vapour Products in Ukraine?
What innovations are present in Smokeless Tobacco and Vapour Products in Ukraine?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumer base for heated tobacco products triples in 2019 thanks to widening awareness

Consumers display increasing interest towards pod systems in closed vaping systems in 2019

E-vapour products slowly give the way to other tobacco alternatives in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco products

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: Volume 2014-2019
Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 15 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 17 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 20 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarette continued to see retail volume decline in 2019 while heated tobacco products and closed vaping systems gain momentum

Competition in cigarettes remains stable in 2019

COVID-19 unlikely to have a drastic impact in overall forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2014-2019
Table 26 Sales of Tobacco by Category: Value 2014-2019
Table 27 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 28 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 29 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 30 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Consumer base for heated tobacco products triples in 2019 thanks to widening awareness

Consumers display increasing interest towards pod systems in closed vaping systems in 2019

E-vapour products slowly give the way to other tobacco alternatives in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco products

Recovery and opportunities

Overview

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Samples

Delivery

Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Consumer base for heated tobacco products triples in 2019 thanks to widening awareness

Consumers display increasing interest towards pod systems in closed vaping systems in 2019

E-vapour products slowly give the way to other tobacco alternatives in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco products

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Ukraine - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarette continued to see retail volume decline in 2019 while heated tobacco products and closed vaping systems gain momentum

Competition in cigarettes remains stable in 2019

COVID-19 unlikely to have a drastic impact in overall forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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