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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine

Jul 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Heated tobacco dynamic due to increasing consumer awareness and widening distribution

Heated tobacco products posted a second year of triple-digit current value growth in 2018, with Philip Morris only having introduced this new alternative in 2016. The category is growing rapidly as a result of both increasing consumer awareness and widening product availability, with Ukrainians showing significant interest in reduced harm products due to a rise in health-consciousness.

Developing vaping culture supports the further growth of e-vapour products

E-vapour products continued to record strong current value growth in 2018, albeit weaker than earlier in the review period due to an ever rising sales base. The category’s growth is being driven by a developing vaping culture in the country, which is being supported by the organisation of festivals and exhibitions for vapers, especially in large cities, as well as a rising number of physical vape shops, with many having been opened, for example, near metro stations or large shopping centres in the capital Kiev.

Smokeless tobacco witnesses entry of snuff

Snuff entered the Ukrainian market in 2018, marking the emergence of smokeless tobacco in the country. The category’s target audience comprises consumers who are open to new tobacco experiences, primarily young urban dwellers.

COMPETITIVE LANDSCAPE

Chinese manufacturers remain prominent in e-vapour products

E-vapour products remained a more concentrated category in Ukraine than in many other markets at the end of the review period due to its relative immaturity. Chinese manufacturers maintained a strong presence in 2018, with Shenzhen Joye Technology and Shenzhen Changning Dekang Biotechnology together accounting for well over half of overall value sales, largely thanks to their strength in open vaping systems, which continued to account for the majority of the wider category.

Increasing competition anticipated in heated tobacco as new players enter

Having pioneered the category, Philip Morris continued to dominate heated tobacco in 2018. Philip Morris first introduced its Iqos tobacco heating device and HEETS heated tobacco sticks in Ukraine in February 2016.

Philip Morris continues to focus on new product development in heated tobacco

With Philip Morris seeing heated tobacco as the future of the tobacco industry, the company continued to focus on new product development in this area. In 2018, it launched Iqos 3 and Iqos 3 Multi.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Ukraine with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Ukraine, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Ukraine market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Ukraine?
What are the major brands in Ukraine?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Ukraine?
What is the product awareness of Smokeless Tobacco and Vapour Products in Ukraine?
What innovations are present in Smokeless Tobacco and Vapour Products in Ukraine?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine - Category analysis

HEADLINES

PROSPECTS

Heated tobacco dynamic due to increasing consumer awareness and widening distribution

Developing vaping culture supports the further growth of e-vapour products

Smokeless tobacco witnesses entry of snuff

COMPETITIVE LANDSCAPE

Chinese manufacturers remain prominent in e-vapour products

Increasing competition anticipated in heated tobacco as new players enter

Philip Morris continues to focus on new product development in heated tobacco

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 15 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 17 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 19 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 21 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 23 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Cigarettes suffer drop in smoking prevalence but heated tobacco benefits from strong marketing

Significant hike in cigarettes tax drives many smokers towards illicit trade

Philip Morris facing increasing competition for top spot from British American Tobacco

Ukrainians continue to buy most tobacco products in store-based grocery retailers

Heated tobacco and e-vapour products continue to woo smokers away from cigarettes

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2013-2018
Table 26 Sales of Tobacco by Category: Value 2013-2018
Table 27 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 28 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 29 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 30 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heated tobacco dynamic due to increasing consumer awareness and widening distribution

Developing vaping culture supports the further growth of e-vapour products

Smokeless tobacco witnesses entry of snuff

COMPETITIVE LANDSCAPE

Chinese manufacturers remain prominent in e-vapour products

Increasing competition anticipated in heated tobacco as new players enter

Philip Morris continues to focus on new product development in heated tobacco

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ukraine - Category analysis

HEADLINES

PROSPECTS

Heated tobacco dynamic due to increasing consumer awareness and widening distribution

Developing vaping culture supports the further growth of e-vapour products

Smokeless tobacco witnesses entry of snuff

COMPETITIVE LANDSCAPE

Chinese manufacturers remain prominent in e-vapour products

Increasing competition anticipated in heated tobacco as new players enter

Philip Morris continues to focus on new product development in heated tobacco

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Ukraine - Industry Overview

EXECUTIVE SUMMARY

Cigarettes suffer drop in smoking prevalence but heated tobacco benefits from strong marketing

Significant hike in cigarettes tax drives many smokers towards illicit trade

Philip Morris facing increasing competition for top spot from British American Tobacco

Ukrainians continue to buy most tobacco products in store-based grocery retailers

Heated tobacco and e-vapour products continue to woo smokers away from cigarettes

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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