Having rapidly grown in popularity during the early part of the forecast period, the prevalence of both e-vapour and heated tobacco products began to decline in 2019, and this trend continued during the latter part of the review period. Heightened media focus on the health risks associated with using these products played a significant role in this.
Single-use e-cigs are growing in popularity. These products are promoted on social media like Tik Tok.
E-commerce remained the dominant distribution channel for e-vaping products during 2021, but traditional grocery retailers continued to grow in importance. A rising number of stores are stocking these products due to their robust margins.
In November 2021, the Israeli government unveiled plans to tax e-vapour products. These came into force during early 2022 and will have a negative effect on demand.
The introduction of these taxes tripled the price of e-vapour products overnight. This will drive a significant decline in both retail constant value sales of e-vaping products and e-vaping prevalence over the course of the forecast period.
While retail constant value sales of heated tobacco products are expected to increase over the course of the forecast period, it will remain a niche. This is because heated tobacco products are generally more expensive than e-vapour products.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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