Although nicotine pouches saw dynamic growth in 2021 overall in volume and current value terms, these products were banned in the country from November 2021. Very little scientific research has so far been carried out on the level of harm of nicotine pouches.
From 2018, the National Prevention Agreement was initially mostly focused on smoking and combustible tobacco. However, the government is increasingly interpreting the National Prevention Agreement to include any type of nicotine delivery method, and this has become its explicit policy.
Closed system single-use vapour products are often sold through newsagents and night shops. They are increasingly popular amongst consumers due to the low investment needed, their ease of use, and immediate availability compared with open vaping systems, that need more assembly and choices to be made.
The regulatory environment is expected to toughen for e-vapour products. Public opinion generally sways against these products, as consumers often do not see a clear difference between combustibles and smokeless products, and are happy for legislators to apply stringent measures.
Heated tobacco is a fast-growing category, which has so far not been under heavy scrutiny from the regulator. As such, it is likely that more players will enter this category over the forecast period.
Due to the ban on nicotine pouches from November 2021, in the forecast period this category will suffer from the new regulatory environment. Currently, nicotine pouches have been banned under the warenwet, which is the food safety regulation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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