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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Positive demand during 2020, despite the closure of non-essential retailers

In 2020, value sales of smokeless tobacco, e-vapour products and heated tobacco grew by 38%, while volume sales for heated tobacco grew by 90%, and value sales of e-vapour products were up by 15%. Demand for e-vapour products and heated tobacco was influenced by health and wellness trends in the country, with rising health awareness also boosted by the outbreak of COVID-19.

Growth rates remain high, however, some consumers halt migration during the pandemic

Demand for open vaping systems remained steady in 2020, while heated tobacco showed slower growth compared to 2019. However, growth rates were still highly impressive compared to all other areas of the tobacco market.

JUUL Labs leaves the landscape as the government enforces strict nicotine policies

Non cig-a-like closed systems were a key driver of value growth in 2020. This was due to the presence of larger players on the market, who offered large distribution networks.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Netherlands?
What are the major brands in Netherlands?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Netherlands?
What is the product awareness of Smokeless Tobacco and Vapour Products in Netherlands?
What innovations are present in Smokeless Tobacco and Vapour Products in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Positive demand during 2020, despite the closure of non-essential retailers

Growth rates remain high, however, some consumers halt migration during the pandemic

JUUL Labs leaves the landscape as the government enforces strict nicotine policies

RECOVERY AND OPPORTUNITIES

The declining audience for cigarettes boosts growth over the forecast period

The user base for e-vapour products remains small; however, non cig-a-like closed systems drives sales

Wide availability continues to aid growth on the landscape

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2017-2020
Table 4 Sales of Heated Tobacco: Volume 2015-2020
Table 5 Sales of Heated Tobacco: % Volume Growth 2017-2020
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 9 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 15 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 17 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 20 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2015-2020
Table 26 Sales of Tobacco by Category: Value 2015-2020
Table 27 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 28 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 29 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 30 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Positive demand during 2020, despite the closure of non-essential retailers

Growth rates remain high, however, some consumers halt migration during the pandemic

JUUL Labs leaves the landscape as the government enforces strict nicotine policies

Overview

Why buy this report?

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Positive demand during 2020, despite the closure of non-essential retailers

Growth rates remain high, however, some consumers halt migration during the pandemic

JUUL Labs leaves the landscape as the government enforces strict nicotine policies

RECOVERY AND OPPORTUNITIES

The declining audience for cigarettes boosts growth over the forecast period

The user base for e-vapour products remains small; however, non cig-a-like closed systems drives sales

Wide availability continues to aid growth on the landscape

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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