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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Heated tobacco products fuel the category

The roll-out of Iqos by Philip Morris underpinned the exponential retail volume and current value growth in heated tobacco products in 2018. Heated tobacco products is projected to see further dynamic growth over the forecast period, benefiting from less restrictive regulations and favourable excise taxation compared with combustible cigarettes.

Slower expansion in usage anticipated

The use of e-vapour products is set to rise over the forecast period, although the growth in vaping prevalence is likely to slow. Vaping is less popular than in some other Western European countries, with men still more likely than women to consume e-vapour products.

Newer formats set to add dynamism

E-vapour products and heated tobacco products are predicted to see further strong-to-dynamic sales growth, as the expansion of new users remains significant, if slower. However, an increasingly restrictive regulatory environment renders expansion more difficult.

COMPETITIVE LANDSCAPE

Shenzhen-based players gain ground

International companies lead open vaping systems, with Shenzhen-based brands, such as Joyetech, JustFog, Eleaf and Vaporesso, increasingly prominent. Meanwhile, there are strong local players in e-liquids, such as UEG Holland with Miller’s Juice.

Retail and brand developments necessary to keep up in this dynamic category

The competitive landscape of e-vapour products has been further fragmented by new and impending entries. In 2018, the first JUUL devices/pods entered the Netherlands, although brand availability was restricted to few specialist vape stores.

Philip Morris widens Iqos’s reach

Philip Morris Holland introduced the first tobacco heating device in the Netherlands in 2017. Iqos is widely marketed as containing 90% less nicotine than regular cigarettes.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Netherlands with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Netherlands, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Netherlands market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Netherlands?
What are the major brands in Netherlands?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Netherlands?
What is the product awareness of Smokeless Tobacco and Vapour Products in Netherlands?
What innovations are present in Smokeless Tobacco and Vapour Products in Netherlands?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Heated tobacco products fuel the category

Slower expansion in usage anticipated

Newer formats set to add dynamism

COMPETITIVE LANDSCAPE

Shenzhen-based players gain ground

Retail and brand developments necessary to keep up in this dynamic category

Philip Morris widens Iqos’s reach

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 15 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 17 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 19 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 21 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 23 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Volume sales down, value sales up

Modern alternatives to traditional cigarettes are growing their consumer base

Multinationals lead a stable competitive landscape amid toughening trading regulations

Some evolution in distribution as modern grocery retailers strengthen their foothold

Further downturn in demand anticipated over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2013-2018
Table 26 Sales of Tobacco by Category: Value 2013-2018
Table 27 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 28 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 29 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 30 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heated tobacco products fuel the category

Slower expansion in usage anticipated

Newer formats set to add dynamism

COMPETITIVE LANDSCAPE

Shenzhen-based players gain ground

Retail and brand developments necessary to keep up in this dynamic category

Philip Morris widens Iqos’s reach

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Netherlands - Category analysis

HEADLINES

PROSPECTS

Heated tobacco products fuel the category

Slower expansion in usage anticipated

Newer formats set to add dynamism

COMPETITIVE LANDSCAPE

Shenzhen-based players gain ground

Retail and brand developments necessary to keep up in this dynamic category

Philip Morris widens Iqos’s reach

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in the Netherlands - Industry Overview

EXECUTIVE SUMMARY

Volume sales down, value sales up

Modern alternatives to traditional cigarettes are growing their consumer base

Multinationals lead a stable competitive landscape amid toughening trading regulations

Some evolution in distribution as modern grocery retailers strengthen their foothold

Further downturn in demand anticipated over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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