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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Heated tobacco boosts growth, as e-vapour products struggle during 2020

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco recorded value growth of 31%, which was an improvement on the 22% value share recorded in 2019. In addition, volume sales improved for smokeless tobacco, with tobacco heating devices and heated tobacco both registering heightened volume growth.

Sales rise, however, the closure of specialist stores impacts new users

Despite positive results, the growth of smokeless tobacco, e-vapour products and heated tobacco were impacted by restrictions in 2020 as non-grocery retailers are forced to close during the epidemic. These retailers hold a significant share of sales of heated tobacco and e-vapour products, generally offering a much wider range of products, in particular of e-liquids, than grocery retailers.

Philip Morris retains its lead in heated tobacco, offering innovative products to the landscape

In 2020, heated tobacco benefitted from rising health concerns and from leading manufacturers focused on developing the product. With Philip Morris, British American Tobacco, and Japan International all very active in heated tobacco, the category recorded strong growth, despite the outbreak of COVID-19.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Switzerland?
What are the major brands in Switzerland?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Switzerland?
What is the product awareness of Smokeless Tobacco and Vapour Products in Switzerland?
What innovations are present in Smokeless Tobacco and Vapour Products in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Heated tobacco boosts growth, as e-vapour products struggle during 2020

Sales rise, however, the closure of specialist stores impacts new users

Philip Morris retains its lead in heated tobacco, offering innovative products to the landscape

RECOVERY AND OPPORTUNITIES

The rising health trend, boosted by COVID-19, drives sales across the forecast period

E-vapour products record positive growth, benefiting from innovation

Growth in e-commerce as consumers compare online price-points

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 4 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
Table 6 Sales of Heated Tobacco: Volume 2015-2020
Table 7 Sales of Heated Tobacco: % Volume Growth 2015-2020
Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 10 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 13 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 14 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 17 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 19 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 20 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 21 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 22 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 23 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 24 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 25 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 26 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 27 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 28 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2015-2020
Table 33 Sales of Tobacco by Category: Value 2015-2020
Table 34 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 36 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 37 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Heated tobacco boosts growth, as e-vapour products struggle during 2020

Sales rise, however, the closure of specialist stores impacts new users

Philip Morris retains its lead in heated tobacco, offering innovative products to the landscape

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Heated tobacco boosts growth, as e-vapour products struggle during 2020

Sales rise, however, the closure of specialist stores impacts new users

Philip Morris retains its lead in heated tobacco, offering innovative products to the landscape

RECOVERY AND OPPORTUNITIES

The rising health trend, boosted by COVID-19, drives sales across the forecast period

E-vapour products record positive growth, benefiting from innovation

Growth in e-commerce as consumers compare online price-points

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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