The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn moreJul 2020
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
Heated tobacco continued to record strong growth in 2019 after the extremely successful launch of HEETS by Philip Morris towards the end of the review period. The main message around heated tobacco is that this innovation is a “reduced risk” tobacco product and manufacturers are heavily promoting these products to cigarette smokers as a less toxic alternative, with a great degree of success.
E-vapour products recorded its first current value decline in Switzerland in 2019 after allegations against one of the leading global players about selling contaminated products and unclear legislation in Switzerland. The Juul scandal in the US contributed to a disappointing performance for e-vapour products in 2019, although industry sources claim the effects were largely limited to putting off potential first-time users and occasional users, with experienced vapers continuing with their habit.
Philip Morris strengthened its lead in heated tobacco in 2019 with the launch of Iqos 3 Duo. The new product features a faster battery recharge time than IQOS 3.
In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by just 3% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 22% rise in sales forecast in our 2019 edition of tobacco.
Heated tobacco had an immediate impact after its introduction in Switzerland during the review period. Players promoted these products as “reduced harm”, and the message was well received by many smokers wishing to quit cigarettes for health reasons.
Smokeless tobacco, e-vapour products and heated tobacco is expected to record marginally stronger constant 2019 value growth in 2021, before returning to the strong growth rates witnessed prior to the COVID-19 epidemic over the rest of the forecast period. Growth will again be driven by heated tobacco, which has struck a chord among many cigarette smokers wishing to quit the habit.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Files are delivered directly into your account within a few minutes of purchase.
Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Switzerland with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smokeless Tobacco and Vapour Products in Switzerland market research report includes:
Our market research reports answer questions such as:
This industry report originates from Passport:
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.