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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

Jul 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Strong growth of heated tobacco attracts new launches

Heated tobacco continued to record strong growth in 2018 after the extremely successful launch of HEETS by Philip Morris towards the end of the review period. The main message around heated tobacco is that this innovation is a “reduced risk” tobacco product and manufacturers are heavily promoting these products to cigarette smokers as a less toxic alternative, with a great degree of success.

“Reduced risk” claims for heated tobacco challenged

Despite the strong claims of manufacturers that heated tobacco offers a “reduced risk” alternative to cigarettes, several studies in 2017/2018 challenged these claims. Researchers in Lausanne claimed that heated tobacco contains high levels of acrolein, a highly toxic and irritant substance, formaldehyde, benzaldehyde and acenaphtelene, a tar, as well as other toxic substances.

Unclear legal framework for e-liquids containing nicotine

A ban on the sale of e-liquids containing nicotine was in place in Switzerland until April 2018, when the ban was overturned by the Federal Tribunal, due to a formal request from the Swiss Vaping Trade Association (SVTA). The ban was, however, removed only due to a formal mistake in its formulation.

COMPETITIVE LANDSCAPE

New players in heated tobacco

Philip Morris was the only active player in heated tobacco from 2015 to 2017, with Iqos (heating devices) and HEETS (heated tobacco). In the second semester of 2017, Japan tobacco International and British American Tobacco Switzerland entered the category.

Significant new launches in heated tobacco and e-vapour products

Significant new product launches were observed in both heated tobacco and e-vapour products in 2018.

E-vapour products highly fragmented

E-vapour products is highly fragmented, with only two players holding double-digit retail value shares in 2018. According to primary sources, this is leading to lack of pressure from players on institutions to draw up a coherent and consistent law on e-vapour products, unlike for heated tobacco, where the leading players are highly active in lobbying.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Switzerland?
What are the major brands in Switzerland?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Switzerland?
What is the product awareness of Smokeless Tobacco and Vapour Products in Switzerland?
What innovations are present in Smokeless Tobacco and Vapour Products in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong growth of heated tobacco attracts new launches

“Reduced risk” claims for heated tobacco challenged

Unclear legal framework for e-liquids containing nicotine

COMPETITIVE LANDSCAPE

New players in heated tobacco

Significant new launches in heated tobacco and e-vapour products

E-vapour products highly fragmented

Overview

Why buy this report?

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Delivery

Overview

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Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Strong growth of heated tobacco attracts new launches

“Reduced risk” claims for heated tobacco challenged

Unclear legal framework for e-liquids containing nicotine

COMPETITIVE LANDSCAPE

New players in heated tobacco

Significant new launches in heated tobacco and e-vapour products

E-vapour products highly fragmented

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

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Recently Viewed

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