Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

Jul 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Heated tobacco continues its rise

Heated tobacco continued to record strong growth in 2019 after the extremely successful launch of HEETS by Philip Morris towards the end of the review period. The main message around heated tobacco is that this innovation is a “reduced risk” tobacco product and manufacturers are heavily promoting these products to cigarette smokers as a less toxic alternative, with a great degree of success.

First decline in sales for e-vapour products

E-vapour products recorded its first current value decline in Switzerland in 2019 after allegations against one of the leading global players about selling contaminated products and unclear legislation in Switzerland. The Juul scandal in the US contributed to a disappointing performance for e-vapour products in 2019, although industry sources claim the effects were largely limited to putting off potential first-time users and occasional users, with experienced vapers continuing with their habit.

Players active in heated tobacco and e-vapour products

Philip Morris strengthened its lead in heated tobacco in 2019 with the launch of Iqos 3 Duo. The new product features a faster battery recharge time than IQOS 3.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by just 3% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 22% rise in sales forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Heated tobacco had an immediate impact after its introduction in Switzerland during the review period. Players promoted these products as “reduced harm”, and the message was well received by many smokers wishing to quit cigarettes for health reasons.

Recovery and opportunities

Smokeless tobacco, e-vapour products and heated tobacco is expected to record marginally stronger constant 2019 value growth in 2021, before returning to the strong growth rates witnessed prior to the COVID-19 epidemic over the rest of the forecast period. Growth will again be driven by heated tobacco, which has struck a chord among many cigarette smokers wishing to quit the habit.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Switzerland?
What are the major brands in Switzerland?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Switzerland?
What is the product awareness of Smokeless Tobacco and Vapour Products in Switzerland?
What innovations are present in Smokeless Tobacco and Vapour Products in Switzerland?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Want to find out more about this report?

Request more information

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated tobacco continues its rise

First decline in sales for e-vapour products

Players active in heated tobacco and e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 6 Sales of Heated Tobacco: Volume 2014-2019
Table 7 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 10 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 13 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 14 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 17 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 19 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 20 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 21 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 22 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 23 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 24 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 26 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 27 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 28 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Fine cut tobacco increasingly popular, whilst heated tobacco remains the star performer in 2019

Ongoing concentration in traditional tobacco products and heated tobacco, fragmentation in e-vapour products

Heated tobacco to remain the star performer

OPERATING ENVIRONMENT

Legislation

Summary 1 Legislation Summary at a Glance

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2014-2019
Table 33 Sales of Tobacco by Category: Value 2014-2019
Table 34 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 35 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 36 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 37 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Heated tobacco continues its rise

First decline in sales for e-vapour products

Players active in heated tobacco and e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Switzerland - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Heated tobacco continues its rise

First decline in sales for e-vapour products

Players active in heated tobacco and e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Fine cut tobacco increasingly popular, whilst heated tobacco remains the star performer in 2019

Ongoing concentration in traditional tobacco products and heated tobacco, fragmentation in e-vapour products

Heated tobacco to remain the star performer

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports