Vapor products have positioned themselves among Peruvian consumers as an attractive alternative for those who want to reduce consumption of cigarettes or quit altogether. Additionally, such products have also gained some popularity among younger consumers, who perceive them as being cool and modern.
As relatively new products, knowledge in this area remains limited among consumers. However, as the consumer base grows, there are growing calls for more product information regarding the characteristics, specifications, use and potential harm of to the health of these products.
Sparse regulation of e-vapour products in Peru has resulted in many companies importing brands, with prices consequently falling in line with rising competition. However, if anti-tobacco groups or the Ministry of Health exert pressure to create a law regarding the commercialisation, publicity and use in public spaces of vapour products, growth could be threatened.
In Peru, e-vapour products remains highly fragmented. Most brands are imported from China by independent importers which open their own stores.
While Chinese e-liquids brands continue to lead sales, a growing number of US products are becoming available, offering high-quality ingredients, more flavours and new presentations. US brands are considered to offer better quality, while Chinese brands are more competitively priced.
Social media sites such as Facebook and Instagram have become the main channel of communication among distributors of e-vapour products in Peru. Companies regularly communicate the launch of new products, discounts and other information regarding vapour devices via such sites.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Peru with research from Euromonitor's team of in-country analysts.
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