Since the onset of the COVID-19 crisis, consumers have migrated to purchasing e-vapour products, as well as liquids/capsules, through the digital channels of major vendors. In contrast to previous years, where in-store experience and in-person advice were deciding factors for purchases, consumers have come to value a quick and easy shopping experience from brands they already know.
Given current purchasing habits, convenience stores and bodegas are lagging behind other distribution channels. Tiendas Tambo, whose vape product, MyBlue (Imperial Brands) is distributed exclusively in its stores, experienced a reduced market share during the review period as consumers displayed a greater preference for specialist stores.
Established players, including Joyetech USA Inc, Hangsen Holding Co Ltd, Shenzhen IVPS Technology Co Ltd, and Aspire Co, have maintained their lead in the smokeless tobacco, e-vapour products and heated tobacco category, benefiting from the importance of recommendations by existing users, as well as the community's knowledge of their brands. However, the informality in the sector, the import costs due to the shortage of containers worldwide and the uncertainty of regulation have all contributed to creating an uncertain environment in which the leading players have lost share.
Nicotine salts are growing in popularity as consumers increasingly seek options that are true to the traditional cigarette experience. This is having a positive impact on the closed-vaping systems category.
Peruvian consumers are becoming more open to trying new varieties of liquid flavours, which has had a positive impact on the imports of these products. Fruity, menthol and traditional cigarette-like flavours are amongst the most popular choices.
Players in the e-vapour products market expect regulatory and tax measures to be implemented for the sector. This is highly relevant today, as the lack of sufficient regulation hinders the possibilities of development and investment in the industry.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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