Smokeless Tobacco and Vapour Products in

Country Report

Executive Summary

Jul 2019
PROSPECTS
Rising demand for alternative ways to stop smoking

Vapor products have positioned themselves among Peruvian consumers as an attractive alternative for those who want to reduce consumption of cigarettes or quit altogether. Additionally, such products have also gained some popularity among younger consumers, who perceive them as being cool and modern.

Rising calls for more detailed product information

As relatively new products, knowledge in this area remains limited among consumers. However, as the consumer base grows, there are growing calls for more product information regarding the characteristics, specifications, use and potential harm of to the health of these products.

Limited regulation could hamper sales

Sparse regulation of e-vapour products in Peru has resulted in many companies importing brands, with prices consequently falling in line with rising competition. However, if anti-tobacco groups or the Ministry of Health exert pressure to create a law regarding the commercialisation, publicity and use in public spaces of vapour products, growth could be threatened.

COMPETITIVE LANDSCAPE
Sales remain highly fragmented, characterised by many Chinese imports

In Peru, e-vapour products remains highly fragmented. Most brands are imported from China by independent importers which open their own stores.

Growing availability of US e-liquids brands

While Chinese e-liquids brands continue to lead sales, a growing number of US products are becoming available, offering high-quality ingredients, more flavours and new presentations. US brands are considered to offer better quality, while Chinese brands are more competitively priced.

Focus on social media marketing and communication

Social media sites such as Facebook and Instagram have become the main channel of communication among distributors of e-vapour products in Peru. Companies regularly communicate the launch of new products, discounts and other information regarding vapour devices via such sites.

Want to find out more about this report?
Request more information
Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Your Recently Viewed Reports

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Peru market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Production, imports by origin, exports by destination
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Smokeless Tobacco and Vapour Products in Peru?
  • What are the major brands in Peru?
  • What are the traditional types of Smokeless Tobacco and Vapour Products are available in Peru?
  • What is the product awareness of Smokeless Tobacco and Vapour Products in Peru?
  • What innovations are present in Smokeless Tobacco and Vapour Products in Peru?
Why buy this report?
  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Peru - Category analysis

HEADLINES

PROSPECTS

Rising demand for alternative ways to stop smoking
Rising calls for more detailed product information
Limited regulation could hamper sales

COMPETITIVE LANDSCAPE

Sales remain highly fragmented, characterised by many Chinese imports
Growing availability of US e-liquids brands
Focus on social media marketing and communication

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 5 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 6 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 7 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 8 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Tobacco in Peru - Industry Overview

EXECUTIVE SUMMARY

Tax increases continue to impact sales
Continued drop in smoking prevalence
British American Tobacco remains in pole position
Convenience stores gaining distribution share
Strong potential for vapour and heated tobacco products

OPERATING ENVIRONMENT

Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)
Point-of-sale display bans
Smoking in public places
Flavoured tobacco product ban
Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 9 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 10 Sales of Tobacco by Category: Volume 2013-2018
Table 11 Sales of Tobacco by Category: Value 2013-2018
Table 12 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 13 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 14 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 15 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

SOURCES

Summary 2 Research Sources