The introduction of a new excise tax has had a strong influence on e-liquids in Poland at the end of the review period. Previously there was a much wider variety of products and pack sizes, including 10ml, 12ml, 20ml, 50ml and larger.
While Philip Morris Polska SA is still the main player within heated tobacco, its competitor British American Tobacco Polska SA continued to gain share in 2021. In 2021 British American Tobacco introduced a new version of its Glo branded tobacco heating devices called Glo Hyper which helped to attract new consumers.
Nicotine pouches is a new and developing area with the offer continuing to grow. Many novelties are appearing in the market like Ace from Snus és Rágódohány Kft with options such as its Guarana Chili Boost Extra Strong range, Dissident from Nano with its refreshing fresh mint and chili flavour, or Killa cold mint from Alföld-Tabak Kft.
Closed system single use e-cigarettes are a very fresh novelty having previously disappeared from the market, but they are already attracting consumer interest. There are many new brands and flavours available in specialist shops, online, and also in petrol stations.
Nicotine pouches has quickly found an audience of fans and gained a strong foothold in the market, but this early promise is expected to give way to more moderate growth as the forecast period progresses due to competition from other alternatives. For example, CBD products are slowly expanding and gaining new followers.
Heated tobacco products will likely continue to grow and gain new consumers. Despite introducing excise on these products prices have remained relatively stable, fuelled in part by the strong competition between Philip Morris and British American Tobacco.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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