As mentioned above, at the end of the review period, the regulatory environment surrounding the marketing and use of e-vapour products was still somewhat underdeveloped and there is currently substantial room for stricter regulation of these products. Thus, the forecast period is expected to see a substantial revision of the legislation governing the regulation of e-vapour products and a significant tightening of these regulations.
The very dominant position that Philip Morris maintains in heated tobacco is expected to come under pressure during the forecast period as it is currently considered inevitable that the company’s main rivals in the global tobacco market, British American Tobacco and Japan Tobacco, will launch products that are capable of rivalling Philip Morris’ dominant heated tobacco brand HEETS. British American Tobacco’s glo brand is already present in heated tobacco in neighbouring Lithuania and it is currently considered merely a question of time before Latvia follows suit.
Open vaping systems is set to continue registering serious sales declines over the forecast period and there are currently no expectations of any return to the category’s glory days in Latvia during the early stages of the review period, when strong double-digit sales growth accompanied a dramatic increase in usage as vaping became part of the cultural zeitgeist. The main reason for the declining interest in open vaping systems is that these products are seen as complicated and fiddly to use due to the requirement to keep them charged and topped up with e-liquids.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Latvia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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