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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

Jul 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

COVID-19 and more time spent at home benefit sales in 2020

Since their introduction in Latvia in 2018, Philip Morris’ HEETS heated tobacco products have become increasingly popular every year, appealing to smokers as they offer an experience more similar to smoking cigarettes and are perceived to be less harmful. In 2020, COVID-19 and the ban on menthol cigarettes then had an additional positive impact on the market as most HEETS are bought in supermarkets, hypermarkets and other grocery stores that were not closed during the lockdown.

Switch from menthol cigarettes to e-vapour products ensures growth despite reduced product availability

In 2020, the e-vapour category was affected in two ways. Due to the COVID-19 pandemic, the closure of speciality stores reduced their availability.

Philip Morris dominates heated tobacco, being the entry player onto the landscape

Philip Morris Latvia launched HEETS in 2018 and dominates category sales in heated tobacco in 2020, being the only player present in the category. With the launch, the company successfully tapped into its existing economies of scale and invested significantly in marketing support for the new technology by putting it in the hands of local social media influencers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Latvia?
What are the major brands in Latvia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Latvia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Latvia?
What innovations are present in Smokeless Tobacco and Vapour Products in Latvia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and more time spent at home benefit sales in 2020

Switch from menthol cigarettes to e-vapour products ensures growth despite reduced product availability

Philip Morris dominates heated tobacco, being the entry player onto the landscape

RECOVERY AND OPPORTUNITIES

Adapted consumer buying habits, health concerns and innovation to fuel growth

Positive prospects for new disposable e-vapour sticks

Challenges remain, including high set-up costs

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020
Table 4 Sales of Heated Tobacco: Volume 2015-2020
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 7 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 8 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 14 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 16 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 17 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 18 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 19 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 20 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 21 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in Latvia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Philip Morris Latvia SIA continues to lead several areas in 2020

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema etc)
Advertising through retail point of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (cigarette-branded lighters, pens etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2015-2020
Table 25 Sales of Tobacco by Category: Value 2015-2020
Table 26 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 27 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 28 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 29 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

COVID-19 and more time spent at home benefit sales in 2020

Switch from menthol cigarettes to e-vapour products ensures growth despite reduced product availability

Philip Morris dominates heated tobacco, being the entry player onto the landscape

Overview

Why buy this report?

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Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

COVID-19 and more time spent at home benefit sales in 2020

Switch from menthol cigarettes to e-vapour products ensures growth despite reduced product availability

Philip Morris dominates heated tobacco, being the entry player onto the landscape

RECOVERY AND OPPORTUNITIES

Adapted consumer buying habits, health concerns and innovation to fuel growth

Positive prospects for new disposable e-vapour sticks

Challenges remain, including high set-up costs

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Latvia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Philip Morris Latvia SIA continues to lead several areas in 2020

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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