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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Heated tobacco products arrive in Latvia

The first heated tobacco products were introduced to Latvia in 2018. The Iqos and HEETS brands by Philip Morris Latvia SIA are attracting a small number of more affluent cigarette smokers.

E-liquids suffer from internet retailing ban, but are boosted by wide range of flavours

There was a sharp decline in legal domestic sales of e-liquids in 2018. The industry estimates that there was a fall of more than 20% during the year, which it believes to be the result of tightening legal regulations in general and the recent introduction of bans and fines for distance sales of e-liquids in particular.

Open vaping systems dominate but heated tobacco products pose competition

Cig-a-likes remained negligible in Latvia in 2018, due largely to the increasing popularity of the vaping culture among younger consumers, who consider cig-a-likes as inferior to open vaping systems. The latter devices, which can be more easily personalised, are widely discussed on social media and new e-liquids are being introduced regularly.

COMPETITIVE LANDSCAPE

Philip Morris leads way in heated tobacco products with Iqos

The Iqos device was launched by Philip Morris Latvia in 2018, which also saw the opening of the first Iqos concept store in Riga. The HEETS brand by Philip Morris currently has limited distribution being available in the Iqos concept store, a number of forecourt retailers at chained petrol stations, Maxima hypermarkets and supermarkets, Latvijas Balzams stores, as well as in numerous cafés, clubs and bars.

High rate of company expansion leads to high sales fragmentation

Vapista OÜ has run retail and wholesale operations in e-cigarettes and e-liquids in Estonia since 2014, and in 2018 Vapista launched wholesale operations in Latvia. According to the State Revenue Service 2018 ratings, Vapista has become the fifth largest company releasing legal e-liquids for consumption in Latvia, after Air Smoke SIA (retailer), Ecodumas SIA (retailer), Miglas Zona (manufacturer) and Modena (retailer).

Competitive prices and novelty in e-liquids attract young vapers

Within e-liquids, younger consumers’ preferences are largely determined by their purchasing power and interest in new products. As such, instead of developing and maintaining a range of premium products distributors are expected to focus on introducing novelty to the category, which drove growth in overall e-vapour products in 2017.

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Latvia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Latvia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Latvia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Latvia?
What are the major brands in Latvia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Latvia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Latvia?
What innovations are present in Smokeless Tobacco and Vapour Products in Latvia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heated tobacco products arrive in Latvia

E-liquids suffer from internet retailing ban, but are boosted by wide range of flavours

Open vaping systems dominate but heated tobacco products pose competition

COMPETITIVE LANDSCAPE

Philip Morris leads way in heated tobacco products with Iqos

High rate of company expansion leads to high sales fragmentation

Competitive prices and novelty in e-liquids attract young vapers

Overview

Why buy this report?

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Overview

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Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Latvia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heated tobacco products arrive in Latvia

E-liquids suffer from internet retailing ban, but are boosted by wide range of flavours

Open vaping systems dominate but heated tobacco products pose competition

COMPETITIVE LANDSCAPE

Philip Morris leads way in heated tobacco products with Iqos

High rate of company expansion leads to high sales fragmentation

Competitive prices and novelty in e-liquids attract young vapers

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Why buy this report?

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