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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Closed vaping systems see growing presence in 2019

Despite ongoing talks and proposals around the regulation of e-vapour products and heated tobacco, any new regulation was still yet to come into effect in 2019. As such, the legislation covering e-vapour products and heated tobacco remained unclear in 2019, as there were no clear or fixed laws to regulate heat-not-burn or vaping products in the country.

Heated tobacco on the up as British American Tobacco enters the fray in 2019

Philip Morris was the first of the big three tobacco players to enter heated tobacco products in Malaysia, with the launch of IQOS and HEETS towards the end of 2018. This was not only the first line of heated tobacco products in Malaysia, but also the first market in Southeast Asia in which Philip Morris officially launched these brands.

With regulation yet to be implemented new players continue to enter e-vapour products

Most open vaping systems charging and vapourising devices available in Malaysia are imported and are predominantly of Chinese origin. International players continually launch new product designs and new technological features to attract consumers and encourage purchases.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to decline by 5% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 15% rise in sales forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Heated tobacco has a lower average unit price compared to cigarettes which could make it an attractive proposition given the financial constraints resulting from COVID-19. Furthermore, these products are a new novelty with growth coming from a low base and as such should fare better in 2020, providing supply levels are maintained, albeit with growth being significantly slower than had been projected pre-COVID-19.

Recovery and opportunities

Closed vaping systems and especially heated tobacco products are expected to deliver positive results over the forecast period with consumers increasingly looking for products which they perceive to be less harmful and which they believe can help them to quit smoking cigarettes. Both categories are also relatively new to the market and as such retain novelty value, while also benefiting from intense competition between rival manufacturers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Malaysia?
What are the major brands in Malaysia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Malaysia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Malaysia?
What innovations are present in Smokeless Tobacco and Vapour Products in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Closed vaping systems see growing presence in 2019

Heated tobacco on the up as British American Tobacco enters the fray in 2019

With regulation yet to be implemented new players continue to enter e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: Volume 2014-2019
Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 15 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 17 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 20 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade a growing threat to sales of cigarettes in 2019

British American Tobacco joins Philip Morris in 2019 in offering heated tobacco products

Tobacco likely to face a further decline as consumers become increasingly health conscious

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2014-2019
Table 26 Sales of Tobacco by Category: Value 2014-2019
Table 27 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 28 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 29 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 30 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Closed vaping systems see growing presence in 2019

Heated tobacco on the up as British American Tobacco enters the fray in 2019

With regulation yet to be implemented new players continue to enter e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Closed vaping systems see growing presence in 2019

Heated tobacco on the up as British American Tobacco enters the fray in 2019

With regulation yet to be implemented new players continue to enter e-vapour products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Illicit trade a growing threat to sales of cigarettes in 2019

British American Tobacco joins Philip Morris in 2019 in offering heated tobacco products

Tobacco likely to face a further decline as consumers become increasingly health conscious

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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