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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

19 pages, Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Slower growth for open vaping systems as competition from alternatives increases

2018 witnessed steady growth in the number and percentage of vapers in Malaysia, and current value sales of e-vapour products continued to rise. However, growth was slower than in 2017.

Launch of heated tobacco products could disrupt cigarettes but legislation is unclear

There was increasing curiosity and rising awareness of heated tobacco in 2018, which was evident on social media platforms. Philip Morris (Malaysia) officially launched its tobacco heating device iQos in December 2018, which is available through appointed vape shops.

Legislation due in 2019, which may lead to launches by global players

The legislation covering e-vapour products and heated tobacco remains unclear, as there are no clear or fixed laws to regulate heat-not-burn or vaping products in the country. The government is in conversation with trade associations and health authorities to establish a legislative framework to regulate the sale and usage of e-cigarettes, e-liquids and heated tobacco products, which is expected to be announced in 2019.

COMPETITIVE LANDSCAPE

After its launch in 2018, exceptional growth expected for heated tobacco

Philip Morris was the first of the big three tobacco players to enter heated tobacco products in Malaysia in 2018, with the launch of iQos and HEETS towards the end of the year. This was not only the first heated tobacco product in Malaysia, but also the first market in Southeast Asia in which Philip Morris officially launched these brands.

New brands lead to further fragmentation in open vaping systems

The majority of open vaping systems, charging and vapourising devices available in Malaysia are imported, and are predominantly of Chinese origin. International players continually launch new product designs and new technological features to attract consumers and encourage purchases.

Sleek designs ensure growth for closed vaping systems

Despite negligible sales of non-cig-a-like closed vaping systems, this category started gaining traction in 2018, due to the many parallel imports of these products. The popularity of closed vaping systems is mainly due to their sleek designs, as well as their small size, which makes them easy to carry around and discreet.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Malaysia?
What are the major brands in Malaysia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Malaysia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Malaysia?
What innovations are present in Smokeless Tobacco and Vapour Products in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia - Category analysis

HEADLINES

PROSPECTS

Slower growth for open vaping systems as competition from alternatives increases

Launch of heated tobacco products could disrupt cigarettes but legislation is unclear

Legislation due in 2019, which may lead to launches by global players

COMPETITIVE LANDSCAPE

After its launch in 2018, exceptional growth expected for heated tobacco

New brands lead to further fragmentation in open vaping systems

Sleek designs ensure growth for closed vaping systems

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 10 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 11 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 12 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 13 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 14 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 17 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 18 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 19 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 20 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Return to growth despite illicit trade increase in cigarettes

Confusion around cigarette pricing is resolved by government intervention

Concentration in cigarettes, fragmentation in other tobacco categories

Distribution varies according to the tobacco category

Decline in cigarette volumes despite reduction in illicit trade due to reduced smoking prevalence

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Distribution of tobacco-branded gifts (e.g. cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 21 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 22 Sales of Tobacco by Category: Volume 2013-2018
Table 23 Sales of Tobacco by Category: Value 2013-2018
Table 24 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 25 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 26 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 27 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 28 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Slower growth for open vaping systems as competition from alternatives increases

Launch of heated tobacco products could disrupt cigarettes but legislation is unclear

Legislation due in 2019, which may lead to launches by global players

COMPETITIVE LANDSCAPE

After its launch in 2018, exceptional growth expected for heated tobacco

New brands lead to further fragmentation in open vaping systems

Sleek designs ensure growth for closed vaping systems

Overview

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Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia - Category analysis

HEADLINES

PROSPECTS

Slower growth for open vaping systems as competition from alternatives increases

Launch of heated tobacco products could disrupt cigarettes but legislation is unclear

Legislation due in 2019, which may lead to launches by global players

COMPETITIVE LANDSCAPE

After its launch in 2018, exceptional growth expected for heated tobacco

New brands lead to further fragmentation in open vaping systems

Sleek designs ensure growth for closed vaping systems

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Return to growth despite illicit trade increase in cigarettes

Confusion around cigarette pricing is resolved by government intervention

Concentration in cigarettes, fragmentation in other tobacco categories

Distribution varies according to the tobacco category

Decline in cigarette volumes despite reduction in illicit trade due to reduced smoking prevalence

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising and sponsorship

Distribution of tobacco-branded gifts (e.g. cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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