Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

Jun 2021

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Distribution problems contribute to decline for e-vapour products

After seeing solid growth for several years, in 2020 e-vapour products turned to a double-digit retail current value decline. Like most tobacco categories, the distribution of e-vapour products was negatively impacted by efforts to control the spread of COVID-19 in 2020.

Low price and novelty attract consumers to heated tobacco products

Heated tobacco products maintained dynamic growth in 2020, although this was slower than in the previous year, due to rising maturity as these products were only launched in the country in 2018. The competitive price of heated tobacco when compared with cigarettes gave the category a good chance for growth during 2020, due to the economic impact of COVID-19, job losses and lower incomes.

Strong competition negatively affects SMOK and AJ Vape in e-vapour products

AJ Vape Worldwide remained the largest player in e-vapour products in value terms in 2020, due to its leading position in e-liquids. Many vapers appreciate AJ Vape’s strong resonance with the local culture and its interesting flavour offerings.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Malaysia?
What are the major brands in Malaysia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Malaysia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Malaysia?
What innovations are present in Smokeless Tobacco and Vapour Products in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Want to find out more about this report?

Request more information

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Distribution problems contribute to decline for e-vapour products

Low price and novelty attract consumers to heated tobacco products

Strong competition negatively affects SMOK and AJ Vape in e-vapour products

RECOVERY AND OPPORTUNITIES

Potential for growth as an alternative option to cigarettes

Rebound for e-vapour products as restrictions ease and prices fall

Strong marketing and wider distribution will maintain growth for heated tobacco

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020
Table 4 Sales of Heated Tobacco: Volume 2015-2020
Table 5 Sales of Heated Tobacco: % Volume Growth 2018-2020
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 8 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 9 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 10 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 11 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 12 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 13 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 14 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 15 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 17 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 18 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 19 Sales of Tobacco by Category: Volume 2015-2020
Table 20 Sales of Tobacco by Category: Value 2015-2020
Table 21 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 22 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 23 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 24 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 25 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 26 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Distribution problems contribute to decline for e-vapour products

Low price and novelty attract consumers to heated tobacco products

Strong competition negatively affects SMOK and AJ Vape in e-vapour products

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Distribution problems contribute to decline for e-vapour products

Low price and novelty attract consumers to heated tobacco products

Strong competition negatively affects SMOK and AJ Vape in e-vapour products

RECOVERY AND OPPORTUNITIES

Potential for growth as an alternative option to cigarettes

Rebound for e-vapour products as restrictions ease and prices fall

Strong marketing and wider distribution will maintain growth for heated tobacco

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports