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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Greater affordability and less harmful image benefits sales of e-vapour products and heated tobacco

Despite the challenges presented by COVID-19, 2020 was another strong year for e-vapour products and heated tobacco, with both categories recording dynamic growth. A key factor behind this was the greater affordability of these products compared to cigarettes, with COVID-19 having put heavy pressure on many people’s disposable income.

New law comes into force impacting the sale and promotion of e-vapour products

The Smokefree Environments and Regulated Products (Vaping) Amendment Act 2020 was passed in August 2020 and came into effect on 11 November 2020. This new law introduces a range of prohibitions and restrictions on vaping which will be phased in over a 15-month period through to February 2022.

Philip Morris at the forefront of heated tobacco as it moves away from traditional tobacco products

Heated tobacco and tobacco heating devices, which only entered New Zealand in 2018, continued to record impressive triple-digit volume growth in 2020. After several years of battling restrictions in the country, the category emerged through Philip Morris with its products HEETS and IQOS.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in New Zealand?
What are the major brands in New Zealand?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in New Zealand?
What is the product awareness of Smokeless Tobacco and Vapour Products in New Zealand?
What innovations are present in Smokeless Tobacco and Vapour Products in New Zealand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Greater affordability and less harmful image benefits sales of e-vapour products and heated tobacco

New law comes into force impacting the sale and promotion of e-vapour products

Philip Morris at the forefront of heated tobacco as it moves away from traditional tobacco products

RECOVERY AND OPPORTUNITIES

New legislation could put the brakes on the growth of e-vapour products

Heated tobacco set for bright future as tobacco giants look for new opportunities

Open vaping systems set to continue driving growth

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2018-2020
Table 4 Sales of Heated Tobacco: Volume 2015-2020
Table 5 Sales of Heated Tobacco: % Volume Growth 2018-2020
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 9 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 11 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 12 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 13 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 14 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 15 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 16 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 17 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 19 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 20 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 21 Sales of Tobacco by Category: Volume 2015-2020
Table 22 Sales of Tobacco by Category: Value 2015-2020
Table 23 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 24 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 25 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 26 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 27 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Greater affordability and less harmful image benefits sales of e-vapour products and heated tobacco

New law comes into force impacting the sale and promotion of e-vapour products

Philip Morris at the forefront of heated tobacco as it moves away from traditional tobacco products

Overview

Why buy this report?

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Delivery

Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Greater affordability and less harmful image benefits sales of e-vapour products and heated tobacco

New law comes into force impacting the sale and promotion of e-vapour products

Philip Morris at the forefront of heated tobacco as it moves away from traditional tobacco products

RECOVERY AND OPPORTUNITIES

New legislation could put the brakes on the growth of e-vapour products

Heated tobacco set for bright future as tobacco giants look for new opportunities

Open vaping systems set to continue driving growth

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in New Zealand - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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