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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

17 pages, Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Nicotine e-vapour products set to emerge over forecast period

In November 2018, Associate Minister of Health, Jenny Salesa, announced plans for the legalisation of e-vapour products that contain nicotine through amendments to the Smoke-free Environments Act 1990. This is planned to be formally amended in 2019.

Smokeless tobacco remains prohibited in New Zealand

Smokeless tobacco products remained prohibited in New Zealand in 2018, as re-affirmed in the case of Philip Morris v Ministry of Health 2018, which stated that chewing tobacco, or products such as snus, which is placed under the upper lip, are prohibited for import and sale and have been since 2009.

Phenomenal growth predicted for heated tobacco after being declared legal in 2018

Heated tobacco emerged at the end of the review period in New Zealand and is predicted to record phenomenal growth over the forecast period after legalisation of the product, following the New Zealand Ministry of Health declaring the product legal. This permitted Philip Morris and its IQOS tobacco heating device to enter the country in 2018 after a lengthy battle for the multinational after its original launch in December 2016, when IQOS and HEETS were introduced in New Zealand, with the company stating it was part of its global commitment to replacing conventional cigarettes with smoke-free alternatives.

COMPETITIVE LANDSCAPE

New leadership for e-vapour products in 2018

Open vaping systems are more popular than closed vaping systems in New Zealand, with Shenzhen Innokin Technology Co Ltd gaining leadership of the category in 2018 from Black Note Inc in addition to overall e-vapour products. Its performance was due to its strength in open vaping systems charging and vapourising devices through its brand Innokin, which gained marginal value share in a highly fragmented category.

Significant investment in heated tobacco to reap rewards for Philip Morris

Philip Morris International has significantly invested its efforts into the research, development and marketing of the IQOS brand for heated tobacco, which uses the HEETS cigarette sticks as a replacement for conventional cigarettes. In March 2018, following litigation with New Zealand’s Ministry of Health, Philip Morris successfully gained the legal right to sell the IQOS product in New Zealand.

Positive sales for closed vaping systems niche

Despite remaining a niche in New Zealand, closed vaping systems, supported by the performance of single use cig-a-likes and non cig-a-like closed vaping system, continued to record some current value growth, which is predicted to continue into the forecast period. These products have some appeal to new users who are unfamiliar with the market and wish to experiment and therefore act as an entry point to e-vapour products, although consumers then tend to switch to long-term focused products such as open vaping systems which are more economical.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in New Zealand with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in New Zealand, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in New Zealand market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in New Zealand?
What are the major brands in New Zealand?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in New Zealand?
What is the product awareness of Smokeless Tobacco and Vapour Products in New Zealand?
What innovations are present in Smokeless Tobacco and Vapour Products in New Zealand?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand - Category analysis

HEADLINES

PROSPECTS

Nicotine e-vapour products set to emerge over forecast period

Smokeless tobacco remains prohibited in New Zealand

Phenomenal growth predicted for heated tobacco after being declared legal in 2018

COMPETITIVE LANDSCAPE

New leadership for e-vapour products in 2018

Significant investment in heated tobacco to reap rewards for Philip Morris

Positive sales for closed vaping systems niche

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 9 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 10 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 11 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 12 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 13 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Positive value sales for tobacco supported by rising prices due to tax hikes

Heated tobacco products launch in New Zealand

Plain packaging legislation proves restrictive for tobacco players

Supermarkets continue to gain share across many tobacco categories

Strong demand for smoking alternatives to drive growth over forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 14 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 15 Sales of Tobacco by Category: Volume 2013-2018
Table 16 Sales of Tobacco by Category: Value 2013-2018
Table 17 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 18 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 19 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 20 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 21 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Nicotine e-vapour products set to emerge over forecast period

Smokeless tobacco remains prohibited in New Zealand

Phenomenal growth predicted for heated tobacco after being declared legal in 2018

COMPETITIVE LANDSCAPE

New leadership for e-vapour products in 2018

Significant investment in heated tobacco to reap rewards for Philip Morris

Positive sales for closed vaping systems niche

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in New Zealand - Category analysis

HEADLINES

PROSPECTS

Nicotine e-vapour products set to emerge over forecast period

Smokeless tobacco remains prohibited in New Zealand

Phenomenal growth predicted for heated tobacco after being declared legal in 2018

COMPETITIVE LANDSCAPE

New leadership for e-vapour products in 2018

Significant investment in heated tobacco to reap rewards for Philip Morris

Positive sales for closed vaping systems niche

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in New Zealand - Industry Overview

EXECUTIVE SUMMARY

Positive value sales for tobacco supported by rising prices due to tax hikes

Heated tobacco products launch in New Zealand

Plain packaging legislation proves restrictive for tobacco players

Supermarkets continue to gain share across many tobacco categories

Strong demand for smoking alternatives to drive growth over forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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