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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Store closures during lockdowns

Several lockdowns led to closures of non-essential shops in 2020. Many tobacco specialist shops and non-grocery retailers remained closed over several lockdowns in spring and autumn/winter 2020, which led to a shift to e-commerce.

E-vapour products struggles with its image

In 2019, German e-vapour products’ sales saw a slight decline as a result of the e-vapour scandal in the US. This caused uncertainty regarding these products’ safety and reliability.

Glo launched in Germany

In 2020, British American Tobacco has launched its heat-not-burn device Glo. The launch happened in summer 2020 after initial plans to launch it earlier were postponed.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Germany?
What are the major brands in Germany?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Germany?
What is the product awareness of Smokeless Tobacco and Vapour Products in Germany?
What innovations are present in Smokeless Tobacco and Vapour Products in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures during lockdowns

E-vapour products struggles with its image

Glo launched in Germany

RECOVERY AND OPPORTUNITIES

Increasing competition between e-vapour products and heated tobacco

Increasing consolidation

E-commerce will stay strong

CATEGORY DATA

Table 1 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 2 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020
Table 3 Sales of Heated Tobacco: Volume 2015-2020
Table 4 Sales of Heated Tobacco: % Volume Growth 2016-2020
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 7 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 8 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 14 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 16 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 17 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 18 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 19 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 20 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 21 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2015-2020
Table 25 Sales of Tobacco by Category: Value 2015-2020
Table 26 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 27 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 28 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 29 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Store closures during lockdowns

E-vapour products struggles with its image

Glo launched in Germany

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Store closures during lockdowns

E-vapour products struggles with its image

Glo launched in Germany

RECOVERY AND OPPORTUNITIES

Increasing competition between e-vapour products and heated tobacco

Increasing consolidation

E-commerce will stay strong

CATEGORY DATA

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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