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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Can heated tobacco tap into its potential?

While heated tobacco products recorded significant growth rates in 2019, it should be noted that, as a relatively new product, these were from a still very low base. In fact, the growth has been slower than the owner of the only brand in Germany – Philip Morris with its Iqos line – had anticipated.

Advertising ban to come – but sponsorship still possible

In 2019, the German government decided to gradually implement a ban on tobacco advertising. This will include a ban on outdoor advertising for heated tobacco products from 1 January 2023 and a ban on advertising for e-cigarettes from 1 January 2024.

Iqos still the only tobacco heating device in Germany; Juul suffers from US scandal

In 2019, Iqos remained the only tobacco heating device in Germany. However, as the online channel is not regulated, other brands such as Glo can be found and ordered online from nearby countries such as Italy.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by 4% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 17% rise in sales forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Heated tobacco products will continue to be the most dynamic category in 2020, although it will still see a major slowdown in growth over the previous year as well as the performance forecast in our 2019 edition of tobacco. This will be a general theme across smokeless tobacco, e-vapour products and heated tobacco, with most areas recording worse performances in 2020 than they did a year earlier.

Recovery and opportunities

Growth generally is expected to be less dynamic in the forecast period than it was in the review period. While this will be, in part, due to sales now growing from a bigger base, COVID-19 may have convinced some people to give up smoking traditional tobacco products as quickly as possible, and therefore without the help of next-generation products, due to the fear that smoking can worsen the effects of the virus.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Germany?
What are the major brands in Germany?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Germany?
What is the product awareness of Smokeless Tobacco and Vapour Products in Germany?
What innovations are present in Smokeless Tobacco and Vapour Products in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Can heated tobacco tap into its potential?

Advertising ban to come – but sponsorship still possible

Iqos still the only tobacco heating device in Germany; Juul suffers from US scandal

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: Volume 2014-2019
Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 15 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 17 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 20 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

2019 a difficult year for vapour products

The big four tobacco companies still control the market

More heated tobacco and e-vapour to replace cigarettes

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2014-2019
Table 26 Sales of Tobacco by Category: Value 2014-2019
Table 27 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 28 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 29 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Can heated tobacco tap into its potential?

Advertising ban to come – but sponsorship still possible

Iqos still the only tobacco heating device in Germany; Juul suffers from US scandal

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Can heated tobacco tap into its potential?

Advertising ban to come – but sponsorship still possible

Iqos still the only tobacco heating device in Germany; Juul suffers from US scandal

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

2019 a difficult year for vapour products

The big four tobacco companies still control the market

More heated tobacco and e-vapour to replace cigarettes

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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