Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Germany with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Germany, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Smokeless Tobacco and Vapour Products in Germany report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Smokeless Tobacco and Vapour Products in Germany?
  • Which are the leading brands in Smokeless Tobacco and Vapour Products in Germany?
  • How are products distributed in Smokeless Tobacco and Vapour Products in Germany?
  • Which category is the most heavily taxed in Germany?
  • How is the operating environment for Smokeless Tobacco and Vapour Products changing?
  • What are the current legislative restrictions applicable to the sale of Smokeless Tobacco and Vapour Products products in Germany?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Tobacco Duty Modernisation Act
Lockdowns further impact sales of e-vapour products
Philip Morris maintains dominance of heated tobacco products

PROSPECTS AND OPPORTUNITIES

Increasing usage of heated tobacco predicted
Open vaping systems set to suffer declining sales
Heated tobacco presence set to increase

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2016-2021 Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2016-2021 Table 4 Sales of Heated Tobacco: Volume 2016-2021 Table 5 Sales of Heated Tobacco: % Volume Growth 2016-2021 Table 6 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021 Table 7 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021 Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 10 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2021 Table 11 Sales of E-Liquids by Nicotene Strength: % Value 2019-2021 Table 12 NBO Company Shares of E-Vapour Products: % Value 2017-2021 Table 13 LBN Brand Shares of E-Vapour Products: % Value 2018-2021 Table 14 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021 Table 15 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021 Table 16 NBO Company Shares of Heated Tobacco: % Volume 2017-2021 Table 17 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021 Table 18 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2017-2021 Table 19 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2018-2021 Table 20 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021 Table 21 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 22 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021 Table 23 Distribution of Heated Tobacco by Format: % Volume 2016-2021 Table 24 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 25 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 26 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 27 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 28 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026 Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2016-2021 Table 33 Sales of Tobacco by Category: Value 2016-2021 Table 34 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 35 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 36 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 37 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources
The following categories and subcategories are included:

Smokeless Tobacco and Vapour Products

    • Chewing Tobacco
        • Loose US-Style Moist Snuff
        • Portion US-Style Moist Snuff
      • Swedish-Style Snus
      • Closed System Single Use
        • Closed System Rechargeable (including starter kits)
        • Closed System Cartridges
      • Open Vaping Systems Charging and Vapourising Devices
      • E-liquids
    • Tobacco Heating Devices
    • Heated Tobacco
    • Nicotine Pouches

Smokeless Tobacco and Vapour Products

Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.

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  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.

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