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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Closed cig-a-like systems will grow faster than open systems

The established tobacco companies are expected to gain share in the e-vapour products category. For example, BAT has managed to quickly gain share with its Vype brand, leading closed vaping systems, and other companies are following suit.

Potential regulations awaiting smokeless tobacco industry

Germany still allows tobacco advertising. However, there are ongoing debates (a proposal by the empowered Green party) whether to implement a ban on these products – this ban would also include vapour products.

Target groups: young, male and technophile or middle-aged and female?

On the one hand, new technical devices are likely to be tested and used by young, technophile, and mostly male consumers. On the other hand, the new generation of e-cigarettes as well as tobacco heating devices is easy to use and even more stylish.

COMPETITIVE LANDSCAPE

Creating consumer awareness and brand loyalty

Established tobacco companies have a high retention rate. However, with declining consumption and smokers switching to alternatives that are perceived to be less harmful, companies see themselves in a race for establishing brand loyalty for their new brands.

Big players will cause disruption in vaping

In 2018, Philip Morris launched its new generation of iQOS devices. Currently, only Philip Morris offers heated tobacco devices in Germany.

E-cigarettes to compete with heated tobacco products

German consumers tend to be relatively hesitant in terms of adopting emerging technologies and approach such products rather sceptically. Potential lies in the urban, modern and wealthy areas.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Germany with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Germany, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Germany market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Germany?
What are the major brands in Germany?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Germany?
What is the product awareness of Smokeless Tobacco and Vapour Products in Germany?
What innovations are present in Smokeless Tobacco and Vapour Products in Germany?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany - Category analysis

HEADLINES

PROSPECTS

Closed cig-a-like systems will grow faster than open systems

Potential regulations awaiting smokeless tobacco industry

Target groups: young, male and technophile or middle-aged and female?

COMPETITIVE LANDSCAPE

Creating consumer awareness and brand loyalty

Big players will cause disruption in vaping

E-cigarettes to compete with heated tobacco products

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 15 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 17 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 19 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 21 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 23 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

Germans reduce their tobacco consumption as prices rise

Cigarette manufacturers turn their attention to next-generation products

Stricter regulation benefits large multinational manufacturers

Online, supermarkets and convenience stores gain distribution share

Transformation from combustible to heated and vapour products will accelerate

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema etc)
Advertising through retail point of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2013-2018
Table 26 Sales of Tobacco by Category: Value 2013-2018
Table 27 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 28 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 29 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 30 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Closed cig-a-like systems will grow faster than open systems

Potential regulations awaiting smokeless tobacco industry

Target groups: young, male and technophile or middle-aged and female?

COMPETITIVE LANDSCAPE

Creating consumer awareness and brand loyalty

Big players will cause disruption in vaping

E-cigarettes to compete with heated tobacco products

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Germany - Category analysis

HEADLINES

PROSPECTS

Closed cig-a-like systems will grow faster than open systems

Potential regulations awaiting smokeless tobacco industry

Target groups: young, male and technophile or middle-aged and female?

COMPETITIVE LANDSCAPE

Creating consumer awareness and brand loyalty

Big players will cause disruption in vaping

E-cigarettes to compete with heated tobacco products

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Germany - Industry Overview

EXECUTIVE SUMMARY

Germans reduce their tobacco consumption as prices rise

Cigarette manufacturers turn their attention to next-generation products

Stricter regulation benefits large multinational manufacturers

Online, supermarkets and convenience stores gain distribution share

Transformation from combustible to heated and vapour products will accelerate

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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