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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ecuador

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Young niche shows promising innovation in 2019

Smokeless tobacco, e-vapour products and heated tobacco remained in its nascency, with vapour products still considered a luxury in terms of price in 2019. With heated tobacco products not yet present, e-vapour products made up the bulk of sales in Ecuador.

Social media used to target key young adult group in 2019

All product containing tobacco or nicotine are subject to marketing and retailing restrictions, as with traditional tobacco products, and can only be sold by specified retailers licensed to sell tobacco. Due to public marketing restrictions, social media became the main channel for the promotion for vapour products during the review period, allowing for direct communication between distributors and consumers.

E-Cigs Ecuador and V2Cigs lead increasingly fragmented shares in 2019

Due to its relatively recent emergence, smokeless tobacco, e-vapour products and heated tobacco continued to face few regulations and no taxation in 2019, and this absence of any significant barriers to entry encouraged the number of stores selling vapour products to increase rapidly. New retailing opportunities created shelf space for new brands to emerge, and resulted in a fragmented category with an excess of supply for the still limited existing demand.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are expected to grow by 3% in current price terms (1% at constant 2019 prices), in line with sales growth forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Closed vaping systems are expected to be hit hardest by the impact of the COVID-19 pandemic in 2020. These products are less well-established than open vaping systems and are often viewed as more expensive.

Recovery and opportunities

E-liquids and open vaping systems charging and vapourising devices are expected to see good value growth at constant 2019 prices in the forecast period, as manufacturers develop more affordable options and attract new consumers. The number of vapers in Ecuador is growing, but remains marginal when compared with cigarette smokers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Ecuador with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Ecuador market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Ecuador?
What are the major brands in Ecuador?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Ecuador?
What is the product awareness of Smokeless Tobacco and Vapour Products in Ecuador?
What innovations are present in Smokeless Tobacco and Vapour Products in Ecuador?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ecuador - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Young niche shows promising innovation in 2019

Social media used to target key young adult group in 2019

E-Cigs Ecuador and V2Cigs lead increasingly fragmented shares in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 4 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 5 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 6 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 7 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarette retail volume sales shrink in 2019 while illicit trade soars

Marked shift in brand loyalty as historically dominant brand Lider sees sales plunge in 2019

Distribution and innovation are the key to lasting success

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 8 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 9 Sales of Tobacco by Category: Volume 2014-2019
Table 10 Sales of Tobacco by Category: Value 2014-2019
Table 11 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 12 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 13 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 14 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ecuador

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Young niche shows promising innovation in 2019

Social media used to target key young adult group in 2019

E-Cigs Ecuador and V2Cigs lead increasingly fragmented shares in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Ecuador - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Young niche shows promising innovation in 2019

Social media used to target key young adult group in 2019

E-Cigs Ecuador and V2Cigs lead increasingly fragmented shares in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Ecuador - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Cigarette retail volume sales shrink in 2019 while illicit trade soars

Marked shift in brand loyalty as historically dominant brand Lider sees sales plunge in 2019

Distribution and innovation are the key to lasting success

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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