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Smokeless tobacco, e-vapour products and heated tobacco remained in its nascency, with vapour products still considered a luxury in terms of price in 2019. With heated tobacco products not yet present, e-vapour products made up the bulk of sales in Ecuador.
All product containing tobacco or nicotine are subject to marketing and retailing restrictions, as with traditional tobacco products, and can only be sold by specified retailers licensed to sell tobacco. Due to public marketing restrictions, social media became the main channel for the promotion for vapour products during the review period, allowing for direct communication between distributors and consumers.
Due to its relatively recent emergence, smokeless tobacco, e-vapour products and heated tobacco continued to face few regulations and no taxation in 2019, and this absence of any significant barriers to entry encouraged the number of stores selling vapour products to increase rapidly. New retailing opportunities created shelf space for new brands to emerge, and resulted in a fragmented category with an excess of supply for the still limited existing demand.
In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are expected to grow by 3% in current price terms (1% at constant 2019 prices), in line with sales growth forecast in our 2019 edition of tobacco.
Closed vaping systems are expected to be hit hardest by the impact of the COVID-19 pandemic in 2020. These products are less well-established than open vaping systems and are often viewed as more expensive.
E-liquids and open vaping systems charging and vapourising devices are expected to see good value growth at constant 2019 prices in the forecast period, as manufacturers develop more affordable options and attract new consumers. The number of vapers in Ecuador is growing, but remains marginal when compared with cigarette smokers.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Ecuador with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Ecuador, our research will save you time and money while empowering you to make informed, profitable decisions.
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