E-vapour products registered a further significant fall in value sales in 2021. There were several factors that led to the decline.
The competitive landscape continued to be highly fragmented, with no one player having significant value share. The top two players are E-Cigs Ecuador and Cafu.
Open vaping systems continued to account for higher value sales in 2021 and also experienced a lower value decline in 2021. Closed vaping systems are less well-established than open vaping systems and are often viewed as more expensive.
The future of e-vapour products is uncertain and is largely dependent on how regulations play out over the forecast period. Once society opens up as COVID-19 is brought under control, players hope that e-vapour products will return to the high current value growth levels experienced over the review period.
Established brands from larger companies with organised testing facilities will benefit when specific health regulations for the products are implemented in Ecuador, while smaller, less integrated brands will struggle to retain customers in this fragmented area. In future, consumers may become more likely to seek unobtrusive styling for products, as they become more respectful of other people’s concerns over smoking in public spaces.
E-liquids and open vaping systems charging and vaporising devices are expected to see good value growth over the forecast period, as manufacturers develop more affordable options and attract new consumers. The number of vapers in Ecuador is growing, but remains marginal when compared with cigarette smokers.
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Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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