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After the introduction of excise tax on e-liquids in Slovenia, sales were hit hard in 2019. However, it had a limited impact on actual consumption in the country during the year.
Heated tobacco continued to grow in 2019. Consumers have responded positively to the product, with many seeing it as a compromise between smoking, and adapting a habit that better benefits their health.
E-liquids was the most dynamic area in terms of movement in 2019, however, when it comes to marketing, companies have to follow strict regulations which hinders innovation and advertising. In 2019, there were only two new launches in e-liquids; Bright Tobacco 18mg and Caramel 12mg, part of the Liqua brand.
In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are expected to grow by 55% in constant 2019 value terms. This aligns to a 55% rise in sales forecast in our 2019 edition of tobacco.
All products within smokeless tobacco, e-vapour products and heated tobacco are expected to record positive volume growth and value growth during 2020, with heated tobacco taking the lead, with double-digit growth.
Value and volume growth is predicted to be positive in 2020, with consumers motivated to continue investing in smokeless tobacco, e-vapour and heated tobacco, due to the heightened health concerns surrounding COVID-19. These concerns will persist throughout 2020, continuing the steady migration to what consumers consider to be safer options, with growth being particularly positive in heated tobacco.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Slovenia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Slovenia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smokeless Tobacco and Vapour Products in Slovenia market research report includes:
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