Heated tobacco continued to grow in 2021. Consumers have responded positively to the product, with many seeing it as a compromise between smoking and adapting a habit that better benefits their health.
Following a poor performance in 2020, e-vapour products registered a double-digit decline in retail current value sales in 2021 as the trend for products in this area has come to an end. The popularity of this product area peaked in the 2014 to 2018 period, but sales have quickly fallen away since then.
Consumers remained generally unfamiliar with smokeless tobacco products in Slovenia in 2021, and thus remained negligible following a failure to register significant sales since the beginning of the review period. With point-of-sale bans and general advertising bans, players such as Swedish Match (ZYN brand) operating in this market face difficulty in amassing a consumer base.
Over the forecast period, heated tobacco products and devices will continue to register strong retail volume and value growth. New players are expected to emerge in this positively performing category in the coming years, providing competition for Philip Morris Ljubljana doo.
Open vaping systems is projected to continue its downwards trajectory over the forecast period, with continuously declining retail current value sales as the product area becomes increasingly niche in Slovenia. Mainstream consumers will continue to migrate from open vaping systems to heated tobacco or closed vaping systems over the forecast period as consumers seek novelty and products that are considered to be healthier alternatives to other tobacco products.
Closed vaping systems such as Wiip emerged in Slovenian tobacco over the review period, and there is the potential for this product to gain some traction over the forecast period as consumers become more suspicious of open vaping systems. The category could serve as an alternative for consumers who wish to steer clear of traditional tobacco products but who are not attracted to the DIY nature of open vaping systems.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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