Tobacco heating devices achieved solid growth in 2021, as did heated tobacco. These categories are benefitting from the consumer shift away from cigarettes with many of these consumers choosing smokeless forms of tobacco that are perceived as less damaging to health.
E-vapour products is another category that is benefitting from the shift away from cigarettes with consumers perceiving e-vapour products as less harmful to their health than cigarettes. Most notably, cigarettes are known to increase the chances of lung cancer whilst e-vapour products do not.
Smokeless tobacco, e-vapour products and heated tobacco continued to benefit from constant innovation in the last couple of years despite the negative impacts of the pandemic on socialising and trying new things. Players are recognising the shift away from cigarettes and trying to divert existing cigarettes users to new categories, particularly smokeless ones which are generally perceived as less harmful to health.
Over the forecast period, more cigarette smokers are anticipated to either quit smoking altogether or shift to other tobacco products. This will strongly benefit the rapidly advancing heated tobacco category as well as the well-established e-vapour products category.
The government is set to tighten control over illegal sales of smokeless tobacco through e-commerce during the forecast period. As per the acting tobacco legislation (Art.
Smokeless tobacco will register steady growth over the forecast period. Consumer interest in next-generation innovative products remains strong, especially among millennials and generation Z.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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