Retail volume sales of closed vaping systems more than doubled during 2020, and they continued to exhibit dynamic growth in 2021, with closed system rechargeable and cartridges among the main drivers of this. The health and wellness trend, which has been deepened by COVID-19, is leading a growing number of smokers to switch to products they perceive as less harmful, with vaping particularly popular among young adults.
Like closed vaping systems, heated tobacco products also continued to exhibit dynamic growth during 2021. The growth drivers are similar in both cases – rising excise taxes on traditional tobacco products and heightened health awareness, particularly among younger consumers.
Retail volume sales of moist snuff are in long-term decline, and they continued to fall in 2021, with the growing popularity of nicotine pouches the main driver of this. Indeed, in 2021, retail volume sales of nicotine pouches were almost four times higher than those of moist snuff.
Heated tobacco products will be the most dynamic category in smokeless tobacco, e-vapour products and heated tobacco during the forecast period. Additional excise tax increases on cigarettes are scheduled for the early part of the forecast period, while the health and wellness trend will continue to deepen, in spite of waning threat posed by COVID-19.
While retail constant value sales of open vaping systems remained significantly higher than those of closed system rechargeable and cartridges, the gap between the two will narrow significantly over the course of the forecast period. Closed vaping systems are increasingly perceived by local consumers to be less harmful than open systems.
Nicotine pouches will be the top performer in smokeless tobacco, e-vapour products and heated tobacco during the forecast period as a whole. They are growing in popularity among young adults (and teenagers), partly because they can be used discreetly at work or on public transport.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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