Heated tobacco sales soared in 2021, seizing significant share compared to cigarette sales. Heated tobacco products are becoming increasingly popular in Hungary, with prevalence growing the most in 2021.
While the number of people using electronic cigarettes has continued to grow, changes in the legislation, banning the legal distribution of flavoured e-liquids, have affected the market so that most of the sales are now made through the grey and black market. Nicotine-containing flavoured e-liquids have been banned since May 2020, and British American Tobacco’s Pécs tobacco factory has also discontinued its successful Vype brand.
The growing interest in the new categories of heated tobacco, nicotine pouches and e-vapour products is attracting companies to import and launch new products in these areas.
Heated tobacco is expected to witness continued double-digit growth rates over the forecast period, gaining additional share from cigarettes and smoking tobacco, as more smokers seek out reduced harm products. The prospects are likely to attract new players.
For the time being, the e-vapour market in Hungary is heavily restricted by the legal environment and this is not expected to change. The black market will, therefore, continue to flourish and this creates an environment where it is harder to control young people's smoking or nicotine use.
There is growing diversification in the range of tobacco and nicotine products. This will cause the traditional cigarettes market to shrink, and the new areas to develop rapidly if these become fashionable.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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