In September 2021, Imperial Tobacco Hellas entered heated tobacco products with the launch of Pulze & ID. Pulze, a new tobacco heating device, sold via newsagent-tobacconists/kiosks at EUR29.
Another key development in the competitive landscape is the expansion of Papastratos Cigarette Mfg’s portfolio with a new tobacco heating device lil SOLID by Iqos and Fiit (heated tobacco sticks). The lil SOLID device was introduced in retail stores in Greece in November 2021.
In 2021, JT International Hellas discontinued the underperforming Logic brand due to fierce competition in e-vapour products. Meanwhile, British American Tobacco Hellas rebranded Vype to Vuse in 2021.
There is not expected to be any growth potential for closed system single use beyond 2022, with Nobacco Mono the only brand with significant sales. This brand is only available from Nobacco stores.
In terms of flavours of pods/refills and e-liquids, tobacco remains popular with consumers. Tobacco flavour accounted only for one third of e-vapour products retail value sales (pods for closed vaping systems and e-liquids), and the bulk of sales was derived from “other” flavours.
The retailing landscape for e-vapour and heated tobacco products is set to become more fragmented, with the emergence of traditional tobacco products retailers like newsagent-tobacconists/kiosks, as well as convenience stores, in these categories. These formats have benefited from the entry of the leading tobacco products manufacturers into e-vapour and heated tobacco products.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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