The movement of goods including e-vapour and heated tobacco was also negatively impacted by COVID-19, resulting in a supply shortage and, consequently, price rises. This led to consumers searching for cheaper options.
E-vapour products also saw growth in 2021, with consumers increasingly valuing their convenience during the pandemic. For instance, when smokers are required to wear masks in public, smoking conventional cigarettes is relatively hard.
The legislative status of e-vapour products and heated tobacco is still not fully conclusive. The draft amendment of the Tobacco Hazards Prevention Act is still waiting for its second reading and is under discussion for potential modification in the central government.
Heated tobacco is expected to continue seeing strong growth over the forecast period in both volume and value terms as it increasingly gains visibility and expands out of its niche status. As the category gains further visibility, small business owners and start-up entrepreneurs of e-vapour products may also become selling agents of niche brands of heated tobacco, hoping to gain sales through an early mover advantage.
Since the draft amendment of Tobacco Hazards Prevention Act is not yet passed, Taiwan’s e-vapour products is currently full of privately imported brands. If the amendment draft of the Tobacco Hazards Prevention Act is passed and legitimises heated tobacco, the category will grow optimistically because it can be legally sold and imported into the country.
Female smokers will continue to attract attention from tobacco companies over the forecast period as the perception of women smoking has become far less controversial in recent years. As such, companies have launched feminine products to attract and appeal to new consumers.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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