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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

E-vapour products sales increase to reach record levels in 2019

E-vapour products have continued to gain popularity among younger adults, with many switching from traditional cigarettes to e-vapour products due to word-of-mouth recommendations by their peers. However, it is worth noting that this trend could quickly lose momentum, as some younger adult smokers have been using both traditional cigarettes and e-vapour products at the same time, while others have switched back to traditional cigarettes again.

Strong growth in heated tobacco, which is dominated by Philip Morris

Unlike e-vapour products, which have been around for a number of years in Taiwan, heated tobacco only starting recording visible sales in 2018, which meant it continued to grow rapidly in 2019. Heated tobacco products are actually relatively expensive, even more expensive than traditional cigarettes.

Ban on e-vapour products on its way?

The draft amendment of the Tobacco Hazards Prevention Act includes a ban on e-vapour products. If the amendment is passed, e-vapour products will face a complete ban, including the manufacture, importation, sale, display or advertising of these products, their parts or any materials and e-liquids.

2020 AND BEYOND

COVID-19 impact

COVID-19 is not expected to have any great impact on the performance of smokeless tobacco, e-vapour products and heated tobacco in 2020. Far more of a concern could be the fact that the Health Promotion Administration in Taiwan does not recognise any positive benefits of e-vapour and heated tobacco product and remains unchanged in its desire to completely prohibit all types of smoking as the best option for better health of the general public.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Heated tobacco products is expected to continue seeing strong value growth in 2020 in constant 2019 value terms, while e-vapour products will record slower, but still positive, value growth in 2020. The stronger heated tobacco products growth will be greatly to do with the fact that these products have not been in the rmarketplace as long as e-vapour products.

Recovery and opportunities

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Taiwan?
What are the major brands in Taiwan?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Taiwan?
What is the product awareness of Smokeless Tobacco and Vapour Products in Taiwan?
What innovations are present in Smokeless Tobacco and Vapour Products in Taiwan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products sales increase to reach record levels in 2019

Strong growth in heated tobacco, which is dominated by Philip Morris

Ban on e-vapour products on its way?

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2019
Table 7 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 8 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 14 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 16 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 17 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 18 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 19 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 20 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 21 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smokers increasingly preferring premium or economy brands

Heated tobacco products gain further ground, with Iqos leading the way

Could the forecast period see the disappearance of e-vapour and heated tobacco products?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2014-2019
Table 25 Sales of Tobacco by Category: Value 2014-2019
Table 26 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 27 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 28 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 29 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

E-vapour products sales increase to reach record levels in 2019

Strong growth in heated tobacco, which is dominated by Philip Morris

Ban on e-vapour products on its way?

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Taiwan - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products sales increase to reach record levels in 2019

Strong growth in heated tobacco, which is dominated by Philip Morris

Ban on e-vapour products on its way?

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Taiwan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smokers increasingly preferring premium or economy brands

Heated tobacco products gain further ground, with Iqos leading the way

Could the forecast period see the disappearance of e-vapour and heated tobacco products?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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