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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

E-vapour products impacted by tax changes and smoking ban in 2019

Vapour products, such as e-vapour products, continued to see good current value growth in 2019, albeit at a much slower pace than during the review period as a whole. Over the review period, many consumers switched from cigarettes to vapour products as they are regarded less damaging to health due to the absence of tar.

Domestic brand Kilo continues to emerge in e-liquids in 2019

E-liquids remained highly fragmented in 2019, as the relatively low disposable incomes of consumers encouraged strong price competition. A large share of value sales continued to be generated by sales of little known Chinese brands that appeal to consumers primarily due to their low price.

Heated tobacco lacks legislative structure, hindering development in 2019

In 2019, heated tobacco products were not legally available in Georgia, with a lack of legislative framework preventing the sale of these products. At the end of the review period, increased taxation and the public smoking ban negatively impacted retail volume sales of cigarettes, offering opportunities for e-vapour products to grow sales.

2020 AND BEYOND

COVID-19 impact

Sales of e-vapour products are now expected to grow by 4% in constant 2019 value terms in 2020 overall in light of the impact of COVID-19. This compares to a 10% rise in sales forecast for 2020 in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

The COVID-19 crisis is not expected to have a drastic impact on open vaping systems in 2020. Consumers were able to purchase these products via e-commerce, enabling consumers to continue buying from the comfort of their homes.

Recovery and opportunities

The forecast period as a whole is expected to see good sales growth for e-vapour products, with annual growth likely to increase as the economy recovers and consumers return to spending more freely. A heightened awareness of health is expected to emerge due to the COVID-19 crisis, whereby consumers will be looking for an all-round healthier lifestyle.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Georgia?
What are the major brands in Georgia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Georgia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Georgia?
What innovations are present in Smokeless Tobacco and Vapour Products in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products impacted by tax changes and smoking ban in 2019

Domestic brand Kilo continues to emerge in e-liquids in 2019

Heated tobacco lacks legislative structure, hindering development in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 4 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 5 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 6 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 7 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 9 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Overall tobacco sales continued to decline in 2019 pre COVID-19

Increased taxation impacted local production and encouraged consumers to seek cheaper alternatives in 2019

Consumer cuts, tax rises, illicit trading and increased health awareness likely over the forecast period.

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 10 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 11 Sales of Tobacco by Category: Volume 2014-2019
Table 12 Sales of Tobacco by Category: Value 2014-2019
Table 13 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 14 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 15 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 16 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 17 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

E-vapour products impacted by tax changes and smoking ban in 2019

Domestic brand Kilo continues to emerge in e-liquids in 2019

Heated tobacco lacks legislative structure, hindering development in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products impacted by tax changes and smoking ban in 2019

Domestic brand Kilo continues to emerge in e-liquids in 2019

Heated tobacco lacks legislative structure, hindering development in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Overall tobacco sales continued to decline in 2019 pre COVID-19

Increased taxation impacted local production and encouraged consumers to seek cheaper alternatives in 2019

Consumer cuts, tax rises, illicit trading and increased health awareness likely over the forecast period.

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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