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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

Jul 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing number of smokers turning to e-vapour products as an aid to quitting smoking

Most cigarette smokers consider vapour products less harmful than cigarettes or not harmful at all due to the absence of tar and certain other substances. An increasing number of smokers are using or have used vaping as a way to give up smoking regular cigarettes or at least take a break from them.

Little interest in heated tobacco among manufacturers

At the end of the review period there were no heated tobacco products available legally in Georgia. Increasing taxation and bans on smoking are expected to negatively affect retail volume sales of cigarettes over the forecast period, with decreasing revenues and profits for manufacturers.

High levels of innovation in e-vapour flavours

The range of available e-vapour products continued to expand in 2018. Most new product development focused on new flavours, particular fruit versions such as strawberries or watermelon.

COMPETITIVE LANDSCAPE

E-liquids remains highly fragmented

E-liquids remained highly fragmented in 2018, while the relatively low disposable incomes of consumers encouraged strong price competition. Many little-known Chinese brands appear in the country from time to time, which will also help limit the potential for price increases going forward.

Lobbying for lower taxes on heated tobacco

Philip Morris International has had great success with its heated tobacco products in other countries, where it is making great efforts to encourage cigarette smokers to switch to its Iqos products, which it positions as a less harmful alternative. The company had not yet launched heated tobacco in Georgia at the end of the review period due to the high levels of taxation applied to these products.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Georgia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Georgia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Georgia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Georgia?
What are the major brands in Georgia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Georgia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Georgia?
What innovations are present in Smokeless Tobacco and Vapour Products in Georgia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia - Category analysis

HEADLINES

PROSPECTS

Increasing number of smokers turning to e-vapour products as an aid to quitting smoking

Little interest in heated tobacco among manufacturers

High levels of innovation in e-vapour flavours

COMPETITIVE LANDSCAPE

E-liquids remains highly fragmented

Lobbying for lower taxes on heated tobacco

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 5 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 6 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 7 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 8 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 9 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Lower retail value growth for tobacco in 2018 as customer base declines

Companies exploit the different tax levels on filter and non-filter cigarettes

Philip Morris International retains its lead in cigarettes in 2018

Independent small grocers remains the leading distribution channel for cigarettes

Tobacco is set for retail value declines as smoking becomes too expensive for more people

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 10 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 11 Sales of Tobacco by Category: Volume 2013-2018
Table 12 Sales of Tobacco by Category: Value 2013-2018
Table 13 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 14 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 15 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 16 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 17 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 18 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing number of smokers turning to e-vapour products as an aid to quitting smoking

Little interest in heated tobacco among manufacturers

High levels of innovation in e-vapour flavours

COMPETITIVE LANDSCAPE

E-liquids remains highly fragmented

Lobbying for lower taxes on heated tobacco

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Georgia - Category analysis

HEADLINES

PROSPECTS

Increasing number of smokers turning to e-vapour products as an aid to quitting smoking

Little interest in heated tobacco among manufacturers

High levels of innovation in e-vapour flavours

COMPETITIVE LANDSCAPE

E-liquids remains highly fragmented

Lobbying for lower taxes on heated tobacco

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Georgia - Industry Overview

EXECUTIVE SUMMARY

Lower retail value growth for tobacco in 2018 as customer base declines

Companies exploit the different tax levels on filter and non-filter cigarettes

Philip Morris International retains its lead in cigarettes in 2018

Independent small grocers remains the leading distribution channel for cigarettes

Tobacco is set for retail value declines as smoking becomes too expensive for more people

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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