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Learn moreAug 2020
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The only category with a presence in smokeless tobacco, e-vapour products and heated tobacco in 2019 was smokeless tobacco. After many consecutive years of decline, this category saw dynamic volume growth in 2019, with a much lower current value increase, indicating a strong decline in the average unit price.
Currently there is no legislation regarding the sale or use of e-vapour products in Tunisia, and they are not regulated by laws regarding their sale and consumption. However, the authorities do not want to grant authorisation for companies to sell e-vapour products and accessories in Tunisia, as they want to maintain a monopolistic system in the country, with a ban on the import of such products.
Régie Nationale des Tabacs et des Allumettes (RNTA) continued to hold a monopoly on sales of smokeless tobacco in 2019, offering moist snuff under the Neffa brand in Tunisia.
In 2020, smokeless tobacco, e-vapour products and heated tobacco is now expected to see a 2% decline in constant 2019 value terms in light of the impact of COVID-19. This compares to a 6% rise in sales forecast in our 2019 tobacco edition.
Smokeless tobacco is the only category with a presence within smokeless tobacco, e-vapour products and heated tobacco, so the issues discussed above apply solely to smokeless tobacco.
Smokeless tobacco is expected to maintain a similar level of volume growth to 2020 in the forecast period, with slightly slower current value growth as prices continue to fall. This is a much better performance than seen in the review period, and a better performance than forecast before COVID-19.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Tunisia with research from Euromonitor's team of in-country analysts.
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