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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Demand for moist snuff continues to wane

Moist snuff, represented by loose US-style moist snuff, continued to comprise total sales within smokeless tobacco. However, the product is increasingly perceived as outdated by more urban consumers, as it is mainly consumed by low-income rural populations in the country.

Positive outlook for e-vapour products

Fairly new to Tunisia, e-vapour products recorded an improved performance in 2018 in current value terms, after a number of issues had restricted stronger potential earlier in the review period. Negative factors included import prohibitions, state monopoly with Régie Nationale des Tabacs et des Allumettes (RNTA) dominating the retail sale of these products following the state’s efforts to stop the distribution of e-vapour devices via the operating stores selling these products illegally, and stock seizures by the authorities.

Heated tobacco could enter Tunisia by end of the forecast period

Heated tobacco remained absent from Tunisian tobacco in 2018, with the product not achieving commercial awareness in the country. However, with the presence of IQOS and HEETS heated tobacco products from Philip Morris in more 30 countries worldwide, the category is predicted to enter Tunisia at the end of the forecast period.

COMPETITIVE LANDSCAPE

RNTA continues to have monopoly over smoking tobacco and e-vapour products

Régie Nationale des Tabacs et des Allumettes (RNTA) continued to monopolise sales of smokeless tobacco in 2018, as it remained the only manufacturer and importer of this product in the country, offering a limited range of products led by Maassel Chikh El Baled.

No local production for e-vapour products

All e-vapour products present legally in Tunisia at the end of the review period continued to be imported by RNTA, with an absence of local manufacturing. European countries such as France, the UK and Italy are the main origin countries for the limited number of brands in addition to some Asian brands.

Black market for e-vapour products

With problems over imports and distribution over the review period, e-vapour products developed a significant black market. These products are easily sourced from illegal distributors through direct selling and are often advertised via Facebook.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Tunisia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Tunisia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Tunisia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Tunisia?
What are the major brands in Tunisia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Tunisia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Tunisia?
What innovations are present in Smokeless Tobacco and Vapour Products in Tunisia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia - Category analysis

HEADLINES

PROSPECTS

Demand for moist snuff continues to wane

Positive outlook for e-vapour products

Heated tobacco could enter Tunisia by end of the forecast period

COMPETITIVE LANDSCAPE

RNTA continues to have monopoly over smoking tobacco and e-vapour products

No local production for e-vapour products

Black market for e-vapour products

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 6 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 7 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 8 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 10 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 11 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 12 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023
Table 13 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 14 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 16 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Largest category of cigarettes records improved performance in 2018

Stronger border controls aid fight against illicit trade with great success

Régie Nationale des Tabacs et des Allumettes (RNTA) focuses on local production in 2018

Newsagent-tobacconists/kiosks maintains dominance of distribution

Positive performance for tobacco despite increasing prices and economic instability

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 17 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 18 Sales of Tobacco by Category: Volume 2013-2018
Table 19 Sales of Tobacco by Category: Value 2013-2018
Table 20 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 21 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 22 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 23 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Demand for moist snuff continues to wane

Positive outlook for e-vapour products

Heated tobacco could enter Tunisia by end of the forecast period

COMPETITIVE LANDSCAPE

RNTA continues to have monopoly over smoking tobacco and e-vapour products

No local production for e-vapour products

Black market for e-vapour products

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia - Category analysis

HEADLINES

PROSPECTS

Demand for moist snuff continues to wane

Positive outlook for e-vapour products

Heated tobacco could enter Tunisia by end of the forecast period

COMPETITIVE LANDSCAPE

RNTA continues to have monopoly over smoking tobacco and e-vapour products

No local production for e-vapour products

Black market for e-vapour products

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Tunisia - Industry Overview

EXECUTIVE SUMMARY

Largest category of cigarettes records improved performance in 2018

Stronger border controls aid fight against illicit trade with great success

Régie Nationale des Tabacs et des Allumettes (RNTA) focuses on local production in 2018

Newsagent-tobacconists/kiosks maintains dominance of distribution

Positive performance for tobacco despite increasing prices and economic instability

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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