British American Tobacco (BAT) extended the flavour portfolio of its e-vapour brand VUSE by adding flavours such as fresh apple, infused orange, crisp watermelon and forest blueberry. It also launched limited-edition flavours of citrus grape and cranberry twist during the year.
As more Saudis are trying e-vapour products, new launches and rising penetration are being seen, taking advantage of consumers’ interest in such products. For instance, the premium vaping brand RELX has officially been launched in the Kingdom.
In 2021, IQOS from Philip Morris International (PMI) remained the sole heated tobacco technology available in the country. The company saw a rise in orders via its website, but faced a supply interruption for HEETS, due to the shortage of products with date codes.
BAT is anticipated to extend its line of e-vapour products by launching ePod2 in the local market. ePod2 is an upgraded device that combines convenience and power in a sleek, modern design.
E-vapour products and heated tobacco are likely to remain freely available through the current channels (online and offline), with product availability driving growth. However, it is likely that the government will step in and will start regulating channels more, and will also probably limit sales through non-specialist channels, as for other tobacco products.
E-vapour products and heated tobacco products are likely to gain a wider presence in Saudi Arabia in the forecast period. These categories are growing at a steady rate, and average unit prices are likely to be sustained as more flavour options are available, and more distribution channels will include them their portfolios.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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