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E-vapour products continued to witness positive value growth in Portugal in 2019 although at a slower pace than the previous year due to a marked slowdown in the growth of maturing open vaping systems, the biggest category. Open vaping systems continued to grow, however, due to consumers’ increasing interest in e-vapour products as a whole and their eagerness for new flavours.
Despite the decline in cig-a-likes, closed vaping systems nevertheless witnessed strong growth in 2019 due to the launch of three innovative non cig-a-like closed system products by Blu, Logic Compact and JUUL. These have proved highly popular in Portugal, despite negative press relating to US deaths linked to the use of e-cigarettes and the subsequent increasing scrutiny by health organisations.
Tabaqueira SA - Empresa Industrial de Tabacos SA remained the sole player in heated tobacco and tobacco heating devices in 2019. Its sales continued to witness high growth rates and this is expected to continue over the forecast period as the number of points of sale rises.
In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by 36% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 49% rise in sales forecast in our 2019 edition of tobacco.
The COVID-19 crisis seems not to have had a major impact on closed vaping systems which experienced exponential growth in 2020 following the introduction of new non cig-a-like closed system products from Blu, Logic Compact and JUUL in 2019. By contrast, open vaping systems is expected to suffer a decline in value sales at constant 2019 prices in 2020 as a result of the closure of vaping specialist stores during the state of emergency declared on 18 March.
Overall sales of smokeless tobacco, e-vapour products and heated tobacco are expected to continue growing over the forecast period, at slowly declining but still significant rates in both e-vapour products and heated tobacco. This will be driven by Portuguese consumers shifting towards these alternative products to replace cigarettes.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Portugal with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smokeless Tobacco and Vapour Products in Portugal market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.