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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Positive growth continues for both e-vapour products and heated tobacco

E-vapour products continued to witness positive value growth in Portugal in 2019 although at a slower pace than the previous year due to a marked slowdown in the growth of maturing open vaping systems, the biggest category. Open vaping systems continued to grow, however, due to consumers’ increasing interest in e-vapour products as a whole and their eagerness for new flavours.

Decline in closed vaping systems is reversed by popular new launches

Despite the decline in cig-a-likes, closed vaping systems nevertheless witnessed strong growth in 2019 due to the launch of three innovative non cig-a-like closed system products by Blu, Logic Compact and JUUL. These have proved highly popular in Portugal, despite negative press relating to US deaths linked to the use of e-cigarettes and the subsequent increasing scrutiny by health organisations.

Tabaqueira remains dominant expanding its offering and opening an IQOS store at Portela airport

Tabaqueira SA - Empresa Industrial de Tabacos SA remained the sole player in heated tobacco and tobacco heating devices in 2019. Its sales continued to witness high growth rates and this is expected to continue over the forecast period as the number of points of sale rises.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by 36% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 49% rise in sales forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

The COVID-19 crisis seems not to have had a major impact on closed vaping systems which experienced exponential growth in 2020 following the introduction of new non cig-a-like closed system products from Blu, Logic Compact and JUUL in 2019. By contrast, open vaping systems is expected to suffer a decline in value sales at constant 2019 prices in 2020 as a result of the closure of vaping specialist stores during the state of emergency declared on 18 March.

Recovery and opportunities

Overall sales of smokeless tobacco, e-vapour products and heated tobacco are expected to continue growing over the forecast period, at slowly declining but still significant rates in both e-vapour products and heated tobacco. This will be driven by Portuguese consumers shifting towards these alternative products to replace cigarettes.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Portugal?
What are the major brands in Portugal?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Portugal?
What is the product awareness of Smokeless Tobacco and Vapour Products in Portugal?
What innovations are present in Smokeless Tobacco and Vapour Products in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Positive growth continues for both e-vapour products and heated tobacco

Decline in closed vaping systems is reversed by popular new launches

Tabaqueira remains dominant expanding its offering and opening an IQOS store at Portela airport

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: Volume 2014-2019
Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 15 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 17 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 20 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Value growth of tobacco is boosted by tax increases and new product developments

Forecourt retailers gain distribution share in 2019

Value growth to be buoyed by cigarillos and alternative tobacco products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2014-2019
Table 26 Sales of Tobacco by Category: Value 2014-2019
Table 27 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 28 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 29 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 30 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Positive growth continues for both e-vapour products and heated tobacco

Decline in closed vaping systems is reversed by popular new launches

Tabaqueira remains dominant expanding its offering and opening an IQOS store at Portela airport

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Positive growth continues for both e-vapour products and heated tobacco

Decline in closed vaping systems is reversed by popular new launches

Tabaqueira remains dominant expanding its offering and opening an IQOS store at Portela airport

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Portugal - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Value growth of tobacco is boosted by tax increases and new product developments

Forecourt retailers gain distribution share in 2019

Value growth to be buoyed by cigarillos and alternative tobacco products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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