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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Heated tobacco products continue to surge ahead

Following its entry to Portugal in 2016, heated tobacco products continued to record strong high retail volume and current value growth in 2018, due to increasing consumer awareness, especially as the mainstream press regularly covers this topic.

Heated tobacco products could be scrutinised further over forecast period

As it was already treated as a tobacco product, heated tobacco was spared from tax increases arising from legislative changes in 2018 (Law no 63/2017). This was not the case with other types of e-vapour products, which had previously not been considered legally equivalent to traditional tobacco products.

Emergence of CBD could support demand for failing e-liquids over forecast period

Portugal witnessed the emergence of cannabidiol (CBD) in e-liquids form, which is now available from a number of online e-vapour stores. This product has the potential to attract additional consumers to e-liquids and open vaping systems, due to the perceived therapeutic qualities of CBD, including anti-spasm, anti-inflammatory in addition to aiding epilepsy.

COMPETITIVE LANDSCAPE

Tabaqueira retains dominance of heated tobacco products through investments

Leading player in heated tobacco Tabaqueira SA (for Philip Morris) reinforced its investment to promote its tobacco heating device IQOS and heated tobacco brand HEETS at points-of-sale, particularly tobacconists and forecourt retailers through advertisements. This continued to pay dividends for the player as it recorded strong retail volume growth for both in 2018.

British American Tobacco awaiting entry to heated tobacco in Portugal

While heated tobacco products continued to be dominated by IQOS and HEETS in 2018, other multinationals are starting to note the strong potential that the category offers in Portugal. According to trade press, British American Tobacco’s Glo brand of heated tobacco was pending approval from Portuguese authorities to enter the market at the end of the review period.

Innovation key to maintaining consumer interest

IQOS launched three new models of heated tobacco in Portugal in 2018; IQOS 3, IQOS 2 Multi and IQOS 2.4 Plus.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Portugal with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Portugal, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Portugal market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Portugal?
What are the major brands in Portugal?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Portugal?
What is the product awareness of Smokeless Tobacco and Vapour Products in Portugal?
What innovations are present in Smokeless Tobacco and Vapour Products in Portugal?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal - Category analysis

HEADLINES

PROSPECTS

Heated tobacco products continue to surge ahead

Heated tobacco products could be scrutinised further over forecast period

Emergence of CBD could support demand for failing e-liquids over forecast period

COMPETITIVE LANDSCAPE

Tabaqueira retains dominance of heated tobacco products through investments

British American Tobacco awaiting entry to heated tobacco in Portugal

Innovation key to maintaining consumer interest

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 15 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 17 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 19 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 21 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 23 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Portugal - Industry Overview

EXECUTIVE SUMMARY

Tobacco records stable performance in 2018 supported by a number of factors

New legislation to influence tobacco over forecast period

Tabaqueira retains leadership despite challenges

Shifts in distribution continue to benefit vending and forecourt retailers

Positive growth for tobacco due to price increases, while demand for heated tobacco will continue over forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2013-2018
Table 26 Sales of Tobacco by Category: Value 2013-2018
Table 27 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 28 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 29 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 30 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heated tobacco products continue to surge ahead

Heated tobacco products could be scrutinised further over forecast period

Emergence of CBD could support demand for failing e-liquids over forecast period

COMPETITIVE LANDSCAPE

Tabaqueira retains dominance of heated tobacco products through investments

British American Tobacco awaiting entry to heated tobacco in Portugal

Innovation key to maintaining consumer interest

Overview

Why buy this report?

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Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Portugal - Category analysis

HEADLINES

PROSPECTS

Heated tobacco products continue to surge ahead

Heated tobacco products could be scrutinised further over forecast period

Emergence of CBD could support demand for failing e-liquids over forecast period

COMPETITIVE LANDSCAPE

Tabaqueira retains dominance of heated tobacco products through investments

British American Tobacco awaiting entry to heated tobacco in Portugal

Innovation key to maintaining consumer interest

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Portugal - Industry Overview

EXECUTIVE SUMMARY

Tobacco records stable performance in 2018 supported by a number of factors

New legislation to influence tobacco over forecast period

Tabaqueira retains leadership despite challenges

Shifts in distribution continue to benefit vending and forecourt retailers

Positive growth for tobacco due to price increases, while demand for heated tobacco will continue over forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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