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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Category growth remains rapid despite strong slowdown

COVID-19 prompted a strong slowdown in growth for smokeless tobacco, e-vapour products and heated tobacco in 2020. Many smokers paused plans to migrate away from cigarettes due to the stress and uncertainty of the pandemic, whilst others who were financially impacted by the pandemic, restricted their spending.

Heated tobacco benefits from strong manufacturer investments

Alongside price and health concerns, the strong focus of key tobacco manufacturers on the category was a major factor for the continued growth of heated tobacco in 2020. For instance, Philip Morris Italia almost completely shifted its focus to heated tobacco at the expenses of cigarettes and fine cut tobacco.

Despite overall strong growth in e-vapour products, cig-a-likes sees decreasing sales

E-vapour products were somewhat impacted at the start of the pandemic, as many non-grocery retailers were forced to close during lockdown, leading to the closure of vape shops. This situation is mostly affected sales of open vaping systems, whereas non cig-a-like closed system is usually also available in tobacconists.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Italy?
What are the major brands in Italy?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Italy?
What is the product awareness of Smokeless Tobacco and Vapour Products in Italy?
What innovations are present in Smokeless Tobacco and Vapour Products in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Category growth remains rapid despite strong slowdown

Heated tobacco benefits from strong manufacturer investments

Despite overall strong growth in e-vapour products, cig-a-likes sees decreasing sales

RECOVERY AND OPPORTUNITIES

Strong, albeit slowed, growth expected as category matures

Consolidation expected, particularly in e-vapour products

Tax increases expected to impact growth somewhat negatively

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2015-2020
Table 4 Sales of Heated Tobacco: Volume 2015-2020
Table 5 Sales of Heated Tobacco: % Volume Growth 2015-2020
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 9 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 15 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 17 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 20 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2015-2020
Table 26 Sales of Tobacco by Category: Value 2015-2020
Table 27 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 28 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 29 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 30 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Category growth remains rapid despite strong slowdown

Heated tobacco benefits from strong manufacturer investments

Despite overall strong growth in e-vapour products, cig-a-likes sees decreasing sales

Overview

Why buy this report?

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Category growth remains rapid despite strong slowdown

Heated tobacco benefits from strong manufacturer investments

Despite overall strong growth in e-vapour products, cig-a-likes sees decreasing sales

RECOVERY AND OPPORTUNITIES

Strong, albeit slowed, growth expected as category matures

Consolidation expected, particularly in e-vapour products

Tax increases expected to impact growth somewhat negatively

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Smoking prevalence

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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