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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing appeal of alternatives to cigarettes amid health awareness and wider availability

Many Italian smokers want to abandon traditional tobacco products in favour of potentially less harmful alternatives, such as e-vapour and heated tobacco products. Thus, players have invested in new product development in 2018 and into 2019, such as iQOS 3 by Philip Morris International, Glo by British American Tobacco and Logic Compact by Japan Tobacco.

Online sales of e-liquids permitted

In December 2018, the Italian government passed Law Decree 119/2018, which strongly reduced tax levels on e-liquids. The new rates are EUR0.

Strict legislation for e-vapour products

E-vapour products continues to be subject to strict laws in order to protect consumers, not only in terms of purity of the ingredients, but also with regard to sales and information written on packaging. Products must pass various tests, in order to guarantee the absence of ingredients that can harm health (with the exception of nicotine, which is permitted with a maximum content of 20mg/ml, in line with EU TPD regulations).

COMPETITIVE LANDSCAPE

Flavourart adapts as international players enter the fray

As e-vapour products develops and grows, several international players have entered the category in Italy with innovative new products. For example, in June 2018, Imperial Tobacco Italy released myblu, a non cig-a-like closed system with an innovative design to function with pre-filled e-liquid pods.

Italy is a key market for iQOS

Philip Morris International continues to invest in iQOS in Italy. The company highlights its method of heating rather than burning the tobacco, which it claims potentially reduces the health risks of smoking.

British American Tobacco launches into heated tobacco

In 2018, British American Tobacco launched its new HnB (Heat not Burn) device Glo in Italy. The company aims to provide consumers with an innovative and potentially less harmful alternative to traditional cigarettes.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Italy?
What are the major brands in Italy?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Italy?
What is the product awareness of Smokeless Tobacco and Vapour Products in Italy?
What innovations are present in Smokeless Tobacco and Vapour Products in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy - Category analysis

HEADLINES

PROSPECTS

Increasing appeal of alternatives to cigarettes amid health awareness and wider availability

Online sales of e-liquids permitted

Strict legislation for e-vapour products

COMPETITIVE LANDSCAPE

Flavourart adapts as international players enter the fray

Italy is a key market for iQOS

British American Tobacco launches into heated tobacco

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 15 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 17 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 19 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 21 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 23 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Italy - Industry Overview

EXECUTIVE SUMMARY

Cigarettes sees further decline as consumers’ health awareness heightens

Legislative changes exert a growing influence

Space for local players amid multinational dominance

Relaxation of online ban on e-liquids in 2018

Shift away from cigarettes anticipated to pick up pace over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2013-2018
Table 26 Sales of Tobacco by Category: Value 2013-2018
Table 27 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 28 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 29 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 30 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing appeal of alternatives to cigarettes amid health awareness and wider availability

Online sales of e-liquids permitted

Strict legislation for e-vapour products

COMPETITIVE LANDSCAPE

Flavourart adapts as international players enter the fray

Italy is a key market for iQOS

British American Tobacco launches into heated tobacco

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy - Category analysis

HEADLINES

PROSPECTS

Increasing appeal of alternatives to cigarettes amid health awareness and wider availability

Online sales of e-liquids permitted

Strict legislation for e-vapour products

COMPETITIVE LANDSCAPE

Flavourart adapts as international players enter the fray

Italy is a key market for iQOS

British American Tobacco launches into heated tobacco

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Italy - Industry Overview

EXECUTIVE SUMMARY

Cigarettes sees further decline as consumers’ health awareness heightens

Legislative changes exert a growing influence

Space for local players amid multinational dominance

Relaxation of online ban on e-liquids in 2018

Shift away from cigarettes anticipated to pick up pace over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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