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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Sales of heated tobacco take off but e-vapour products does not fare as well

Many Italian smokers consider alternatives such as e-vapour products and heated tobacco products to be potentially less harmful. Therefore, large numbers have quit smoking cigarettes and become e-smokers or dual users.

Consolidation expected in vapour products

The domestic player and most established manufacturer in the category, Flavourart, continued to lead e-vapour products in 2019, having focused on widening the variety of flavours and experiences it offers. Although the competitive landscape remained fragmented in 2019, the category saw the entry of two big international players: American vaping specialist JUUL Labs with JUUL; and JT International Italia with Logic Compact.

Dynamic growth for iQOS in heated tobacco, but competition rising from Glo

Within tobacco, Philip Morris has decided to strategically focus on heated tobacco. Its plan is to have millions of cigarette smokers migrate from cigarettes to heated tobacco over the next five years.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by just 6% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 26% rise in sales forecast in our 2019 tobacco edition.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

E-vapour products risks being impacted being more strongly impacted than other tobacco categories, as many non-grocery retailers have been forced to close during the lockdown, leading to the closure of vape shops. This situation is mostly set to affect sales of open vaping systems, whereas non cig-a-like closed systems are usually also available in tobacconists.

Recovery and opportunities

COVID-19 is expected to have a significant impact on demand for heated tobacco not just in 2020, but also moving forward. From the second half of May 2020, all shops reopened, so theoretically, consumer behaviour should be expected to return to normal or close to normal.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Italy?
What are the major brands in Italy?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Italy?
What is the product awareness of Smokeless Tobacco and Vapour Products in Italy?
What innovations are present in Smokeless Tobacco and Vapour Products in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales of heated tobacco take off but e-vapour products does not fare as well

Consolidation expected in vapour products

Dynamic growth for iQOS in heated tobacco, but competition rising from Glo

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: Volume 2014-2019
Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 15 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 17 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 20 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Most tobacco formats see growth, at the expense of the largest category, cigarettes

Multinationals maintain their dominance but local players continue to innovate

Switch from cigarettes to other tobacco products set to continue

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2014-2019
Table 26 Sales of Tobacco by Category: Value 2014-2019
Table 27 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 28 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 29 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 30 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Sales of heated tobacco take off but e-vapour products does not fare as well

Consolidation expected in vapour products

Dynamic growth for iQOS in heated tobacco, but competition rising from Glo

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Sales of heated tobacco take off but e-vapour products does not fare as well

Consolidation expected in vapour products

Dynamic growth for iQOS in heated tobacco, but competition rising from Glo

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Most tobacco formats see growth, at the expense of the largest category, cigarettes

Multinationals maintain their dominance but local players continue to innovate

Switch from cigarettes to other tobacco products set to continue

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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