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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Increasing appeal of alternatives to cigarettes amid health awareness and wider availability

Many Italian smokers want to abandon traditional tobacco products in favour of potentially less harmful alternatives, such as e-vapour and heated tobacco products. Thus, players have invested in new product development in 2018 and into 2019, such as iQOS 3 by Philip Morris International, Glo by British American Tobacco and Logic Compact by Japan Tobacco.

Online sales of e-liquids permitted

In December 2018, the Italian government passed Law Decree 119/2018, which strongly reduced tax levels on e-liquids. The new rates are EUR0.

Strict legislation for e-vapour products

E-vapour products continues to be subject to strict laws in order to protect consumers, not only in terms of purity of the ingredients, but also with regard to sales and information written on packaging. Products must pass various tests, in order to guarantee the absence of ingredients that can harm health (with the exception of nicotine, which is permitted with a maximum content of 20mg/ml, in line with EU TPD regulations).

COMPETITIVE LANDSCAPE

Flavourart adapts as international players enter the fray

As e-vapour products develops and grows, several international players have entered the category in Italy with innovative new products. For example, in June 2018, Imperial Tobacco Italy released myblu, a non cig-a-like closed system with an innovative design to function with pre-filled e-liquid pods.

Italy is a key market for iQOS

Philip Morris International continues to invest in iQOS in Italy. The company highlights its method of heating rather than burning the tobacco, which it claims potentially reduces the health risks of smoking.

British American Tobacco launches into heated tobacco

In 2018, British American Tobacco launched its new HnB (Heat not Burn) device Glo in Italy. The company aims to provide consumers with an innovative and potentially less harmful alternative to traditional cigarettes.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Italy?
What are the major brands in Italy?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Italy?
What is the product awareness of Smokeless Tobacco and Vapour Products in Italy?
What innovations are present in Smokeless Tobacco and Vapour Products in Italy?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing appeal of alternatives to cigarettes amid health awareness and wider availability

Online sales of e-liquids permitted

Strict legislation for e-vapour products

COMPETITIVE LANDSCAPE

Flavourart adapts as international players enter the fray

Italy is a key market for iQOS

British American Tobacco launches into heated tobacco

Overview

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Delivery

Overview

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Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Increasing appeal of alternatives to cigarettes amid health awareness and wider availability

Online sales of e-liquids permitted

Strict legislation for e-vapour products

COMPETITIVE LANDSCAPE

Flavourart adapts as international players enter the fray

Italy is a key market for iQOS

British American Tobacco launches into heated tobacco

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

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