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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

E-vapour products remains niche

E-vapour products only established a presence in Nigeria in the first year of the review period and the category has yet to make a significant impact in the market. The category’s expansion has been constrained by its relatively high prices, limited distribution and the fact that it has received little in the way of significant promotional support.

Illicit trade constrains smokeless tobacco growth

The development of smokeless tobacco is hampered by the illicit trade in smokeless tobacco, particularly the production of local snuff. However, smokeless tobacco is set to receive a boost from regulatory restrictions on cigarettes and concerns about the impact of smoking cigarettes on the health of both smokers and those around them.

Legislation could have a considerable influence on category development

With the Nigerian Government increasingly looking to control smoking in the country, it is possible that legislation will be introduced that significantly limits the potential development of smokeless tobacco and/or e-vapour products. This could involve the imposition of higher taxation, which pushes prices beyond the purchasing power of the majority of consumers.

COMPETITIVE LANDSCAPE

Physical stores raising awareness of e-vapour products

The growing presence of e-vapour products in physical stores is raising awareness of such products. The VIP brand has been particularly notable in this respect, locating outlets at strategic points in shopping malls with a lot of traffic.

Erinmore benefits from strength in pipe tobacco

Building on its long-standing presence and dominant position in the pipe tobacco category, Scandinavian Tobacco Nigeria Ltd’s Erinmore brand has established a presence in snuff. Moreover, it performed well in 2018, benefiting from relatively stable foreign exchange rates.

International players remain dominant

International players continued to dominate smokeless tobacco and e-vapour products in the final year of the review period, with domestic players yet to establish a significant presence in either category. E-vapour products imported to Nigeria come largely from Europe, particularly the UK, and from China.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Nigeria?
What are the major brands in Nigeria?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Nigeria?
What is the product awareness of Smokeless Tobacco and Vapour Products in Nigeria?
What innovations are present in Smokeless Tobacco and Vapour Products in Nigeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria - Category analysis

HEADLINES

PROSPECTS

E-vapour products remains niche

Illicit trade constrains smokeless tobacco growth

Legislation could have a considerable influence on category development

COMPETITIVE LANDSCAPE

Physical stores raising awareness of e-vapour products

Erinmore benefits from strength in pipe tobacco

International players remain dominant

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 12 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 13 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023
Table 14 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Tobacco in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Tobacco market on the edge of significant change as restrictive legislation is enforced

New tax aimed at disincentivising cheap cigarette production

Growing emphasis on value-adding innovation

A fragmented retailing environment with more formal channels making headway

Population growth to drive cigarettes volume growth

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising, sponsorship and point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 17 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 18 Sales of Tobacco by Category: Volume 2013-2018
Table 19 Sales of Tobacco by Category: Value 2013-2018
Table 20 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 21 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 22 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 23 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

E-vapour products remains niche

Illicit trade constrains smokeless tobacco growth

Legislation could have a considerable influence on category development

COMPETITIVE LANDSCAPE

Physical stores raising awareness of e-vapour products

Erinmore benefits from strength in pipe tobacco

International players remain dominant

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria - Category analysis

HEADLINES

PROSPECTS

E-vapour products remains niche

Illicit trade constrains smokeless tobacco growth

Legislation could have a considerable influence on category development

COMPETITIVE LANDSCAPE

Physical stores raising awareness of e-vapour products

Erinmore benefits from strength in pipe tobacco

International players remain dominant

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Tobacco market on the edge of significant change as restrictive legislation is enforced

New tax aimed at disincentivising cheap cigarette production

Growing emphasis on value-adding innovation

A fragmented retailing environment with more formal channels making headway

Population growth to drive cigarettes volume growth

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Advertising, sponsorship and point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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