This category is dominated by loose US-style moist snuff. Moist snuff has long been popular among local consumers as an alternative to cigarettes.
E-vapour products remain a niche in Nigeria, with their consumption almost exclusively limited to affluent urban consumers. Most of them are not trying to quit smoking but are attracted by trendiness of vaping and the flavours on offer.
There was moderate growth in retail constant value sales of e-liquids during 2021, but they remained below their pre-pandemic level. Amidst a difficult economic environment, some local users of e-vapour products cut back on their usage of e-liquids.
With growing legislation against smoking, including the introduction of pictorial/graphic warnings on cigarette packs, smokeless tobacco and e-vapour products are expected to benefit as consumers seek alternative products which are perceived to be safer. A potential ban on flavoured tobacco over the forecast period could also impact e-liquids, as regulatory bodies look to discourage people from smoking.
Heated tobacco is currently not present in Nigeria (apart from limited grey market imports), but that is set to change during the forecast period. In 2021, Philip Morris International revealed plans to launch its IQOS brand in Nigeria once it had secured regulatory approval.
Smokeless tobacco is expected to perform robustly over the forecast period, particularly as increased taxation pushes up the cost of cigarettes. Ongoing population expansion, urbanisation and an anticipated economic recovery due to the elevated price of crude oil (the country’s main exports) will be the main drivers of this.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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