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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Smokeless tobacco remains dominant value category, offering more affordable alternative to traditional options

Due to rising prices, smokeless tobacco, e-vapour products and heated tobacco continued to record double-digit current value growth, although this was from a low sales base. Products in the category marginally benefited from health concerns due to COVID-19 with some higher-income consumers seeking perceived safer alternatives to cigarettes through e-vapour products and smokeless tobacco.

E-vapour products remains niche due to high price points, therefore offering limited base of affluent urban consumers

In the absence of heated tobacco products in Nigeria over the review period due to its high prices, e-vapour products remained the only other alternative tobacco product alongside smokeless tobacco. However, it was impacted by higher import prices due to a weak economy and devaluation of the local currency as a result of the pandemic, in addition to decreasing disposable incomes.

Radford Snuff retains dominance of smoking tobacco, while e-vapour products remains highly fragmented in 2020

Smokeless tobacco continued to be dominated by Black Horse Tobacco Co in retail volume share terms 2020, due to the long-standing presence in Nigeria of its Radford Snuff brand, which is affordably priced and has wide distribution. Scandinavian Tobacco Nigeria retained its second position through its Erinmore Snuff brand, which is building a growing presence, having established a strong position and brand awareness within pipe tobacco.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Nigeria?
What are the major brands in Nigeria?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Nigeria?
What is the product awareness of Smokeless Tobacco and Vapour Products in Nigeria?
What innovations are present in Smokeless Tobacco and Vapour Products in Nigeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Smokeless tobacco remains dominant value category, offering more affordable alternative to traditional options

E-vapour products remains niche due to high price points, therefore offering limited base of affluent urban consumers

Radford Snuff retains dominance of smoking tobacco, while e-vapour products remains highly fragmented in 2020

RECOVERY AND OPPORTUNITIES

Likely further move away from traditional tobacco amongst Nigerians offers opportunity for further expansion

Stronger demand for smoking tobacco compared to review period

E-vapour products offers strong value growth potential, but development could be impacted by further legislation

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 9 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 12 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 13 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 14 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 17 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 18 Sales of Tobacco by Category: Volume 2015-2020
Table 19 Sales of Tobacco by Category: Value 2015-2020
Table 20 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 21 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 23 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Smokeless tobacco remains dominant value category, offering more affordable alternative to traditional options

E-vapour products remains niche due to high price points, therefore offering limited base of affluent urban consumers

Radford Snuff retains dominance of smoking tobacco, while e-vapour products remains highly fragmented in 2020

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Smokeless tobacco remains dominant value category, offering more affordable alternative to traditional options

E-vapour products remains niche due to high price points, therefore offering limited base of affluent urban consumers

Radford Snuff retains dominance of smoking tobacco, while e-vapour products remains highly fragmented in 2020

RECOVERY AND OPPORTUNITIES

Likely further move away from traditional tobacco amongst Nigerians offers opportunity for further expansion

Stronger demand for smoking tobacco compared to review period

E-vapour products offers strong value growth potential, but development could be impacted by further legislation

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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