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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Smokeless tobacco grows well as an alternative to cigarettes

Smokeless tobacco and e-vapour products continued to see current value growth in 2019. Smokeless tobacco benefited from consumers seeking alternatives to smoked tobacco, especially as constant rises in taxation are making cigarettes unaffordable for many consumers.

The novelty of e-vapour products attracts higher-income smokers

E-vapour products remained a small, novel category in Nigeria in 2019. The number of users remains low due to high prices, limited distribution and little in the way of significant promotional support.

Radford Snuff dominates smokeless tobacco but e-vapour products is more fragmented

Smokeless tobacco in Nigeria was dominated by Black Horse Tobacco Co in volume terms 2019, thanks to the long-standing presence in Nigeria of its Radford Snuff brand, which is affordably priced and has wide distribution. Scandinavian Tobacco Nigeria held second place through its Erinmore Snuff brand, which is building a growing presence, having established a strong position and brand awareness within pipe tobacco.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by just 1% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 3% rise in sales forecast in our 2019 tobacco edition.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Although overall smokeless tobacco, e-vapour products and heated tobacco is expected to see a slight negative impact from COVID-19 in 2020, the effects are forecast to differ between categories. Smokeless tobacco is set to see only a slight drop in the forecast volume and value growth rates, whilst e-vapour products is expected to see a massive decline.

Recovery and opportunities

The impact of COVID-19 on smokeless tobacco, e-vapour products and heated tobacco is expected to be short-lived, as growth rates are expected to normalise from 2021. It is e-vapour products which is expected to see the strongest negative impact on its growth rate in 2020, and this category is not only expected to see a return to pre-COVID-19 growth rates, but even higher rates than seen in the last three years of the review period.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Nigeria?
What are the major brands in Nigeria?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Nigeria?
What is the product awareness of Smokeless Tobacco and Vapour Products in Nigeria?
What innovations are present in Smokeless Tobacco and Vapour Products in Nigeria?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Smokeless tobacco grows well as an alternative to cigarettes

The novelty of e-vapour products attracts higher-income smokers

Radford Snuff dominates smokeless tobacco but e-vapour products is more fragmented

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 9 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 12 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 13 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 14 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Taxation increases boost value growth but hamper volume demand

Growing competition, but British American Tobacco (Nigeria) continues to dominate cigarettes

Price rises set to hamper growth, but there will remain factors driving demand

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 17 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 18 Sales of Tobacco by Category: Volume 2014-2019
Table 19 Sales of Tobacco by Category: Value 2014-2019
Table 20 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 21 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 23 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Smokeless tobacco grows well as an alternative to cigarettes

The novelty of e-vapour products attracts higher-income smokers

Radford Snuff dominates smokeless tobacco but e-vapour products is more fragmented

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Nigeria - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Smokeless tobacco grows well as an alternative to cigarettes

The novelty of e-vapour products attracts higher-income smokers

Radford Snuff dominates smokeless tobacco but e-vapour products is more fragmented

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Nigeria - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Taxation increases boost value growth but hamper volume demand

Growing competition, but British American Tobacco (Nigeria) continues to dominate cigarettes

Price rises set to hamper growth, but there will remain factors driving demand

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Health warnings

Plain packaging

Point-of-sale display bans

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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