E-liquids with nicotine, nicotine pouches and heated tobacco remained illegal to sell in Norway at the start of 2022. The legalisation of e-liquids with nicotine has been continually postponed since 2016, when the government first decided to lift the ban on these products.
The average unit price of moist snuff (Swedish-style snus) dropped in 2021, compared with 2020, as the government lowered the taxation on smokeless tobacco. The significant reduction of the specific excise tax led some retailers to lower their selling prices.
All-white snus has quickly gained a significant share of retail sales in Norway. This type of snus is virtually identical to nicotine pouches found in Sweden and Denmark, with the exception that all-white snus contains a small amount of nicotine.
Snus is a very popular cross-border purchase, due to the significantly lower prices available in Sweden. Consumers often take day trips to Sweden to shop for goods that are much cheaper than in Norway.
The smoking of cigarettes and fine cut tobacco is stigmatised in Norway, and there continues to be migration towards smokeless tobacco. This shift is most visible in Swedish-style snus, which has been in the market for a long time, and e-vapour products, where consumers acquire e-liquids with nicotine either abroad via e-commerce or at a local vape shop from under-the-counter.
Many Norwegian consumers tried buying snus online during the pandemic, and this familiarisation is setting the scene for a continuous shift to e-commerce over the forecast period. The convenience of ordering and receiving products from home is an important reason consumers purchase snus online.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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