The COVID-19 pandemic had a huge impact on consumers’ perception of their own health and wellness. An increasing number of cigarette smokers have therefore started to try and live healthier lifestyles, including attempting to reduce the number of cigarettes smoked through switching to e-vapour products.
In 2020, the manufacturers of closed vaping systems changed the mass coil, which resulted in better flavour delivery. Since then, the popularity of closed vaping systems has grown rapidly, despite the higher excise tariff.
E-vapour products remained highly fragmented in 2021. While most e-vapour products sold in Indonesia are imported from China, others come from the US.
With tobacco tariffs expected to continue increasing, this is likely to lead to a reduction in cigarette consumption in the forecast period. Smokeless tobacco, e-vapour products and heated tobacco are expected to be popular alternatives, especially as the pandemic accelerated health and wellness awareness, and these are considered “safer” products.
During the forecast period, e-vapour products may not only be seen as a substitute for cigarettes, but become a lifestyle trend in their own right. A number of smokers may switch to e-vapour products as they are considered to have more cachet than cigarettes due to their high prices.
Heated tobacco has strong growth potential in Indonesia. Major players are entering the Indonesian market and setting up factories.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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