British American Tobacco has extended the flavour portfolio of its e-vapour product Vuse by adding flavours such as Fresh Apple, Infused Orange, Crisp Watermelon, and Forest Blueberry. It also launched limited edition flavours of Citrus Grape and Cranberry Twist during 2021.
There were no sanctions or laws addressing the display of e-vapour products at the point of sale in 2021. Therefore, point-of-sale product displays are permitted and players are utilising this to deploy specific point-of-sale advertising to market their products and attract consumers.
As e-vapour products appeal to a younger consumer base, more new launches are expected in the premium segment moving forward, which will primarily use social media platforms to gain the attention of this target audience. For example, premium brand RELX comes in seven flavours namely Tobacco, Mango, Grape, Watermelon, Mint, Apple and Pineapple with a 18mg/ml nicotine level pod priced at AED60 for a 2-pod pack.
British American Tobacco is anticipated to extend its line of e-vapour products over the forecast period by launching ePod2 in the local market. ePod2 is an upgraded device that combines convenience and power in a sleek, modern design.
E-vapour products and heated tobacco sales are predicted to further expand in the United Arab Emirates over the forecast period and will likely still be freely available through current channels (online and offline), with product availability driving growth. The flavour and the experience of using heated tobacco is closer to the experience of smoking a cigarette, which can make it more appealing than e-vapour products to some smokers, and also more effective in helping them to move away from combustible tobacco products.
Unlike cigarettes, e-commerce is likely to become a promising channel for the sale of e-vapour products and heated tobacco. Since these products mainly appeal to higher-income consumers, players alongside traditional retail channels, will increasingly move online.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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