Closed system products continue to bet on increasing penetration amongst smokers via pricing strategy, as manufacturers attempt to democratise the segment. In addition, the segment is seeing increasing personalisation through the introduction of skins and engravings catering to the preferences of young adults of legal smoking age.
Heated tobacco experienced strong growth in 2021. Demand for these products increased, especially amongst experienced smokers seeking new experiences.
Disposable devices posted continued strong growth in 2021. The inclusion of disposable e-vapour devices in supermarkets indicated the popularity of this category amongst shoppers, while its increased visibility attracted the attention of smokers from other categories.
The future of e-vapour products and the category’s capacity to reach its full potential are largely dependent on how regulations play out over the forecast period. It is dependent on the operating environment and taxation decisions that are yet to be made, as some social movements and legislative actors are working towards introducing equivalent regulations to those imposed on cigarettes regarding health warnings and exposure.
New e-vapour products brands have entered the market and are working to adjust to its fierce pricing competition. It remains to be seen how well Relx and STLTH perform, as they have to compete with the financial muscle of BAT, which is pursuing a democratisation strategy as it seeks to expand its consumer base amongst smokers.
The open vaping systems category faces the most difficult recovery as consumers are migrating towards more convenient and cheaper options, such as disposable and closed systems. During the review period, only 15% of active vapers returned to the segment, which is set to be driven by experienced vapers who revere quality of the smoking experience over convenience.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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