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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US
July 2021
2020 IMPACT
Pandemic boosts moist snuff sales
Moist snuff, particularly the dynamic portion US-style moist snuff, recorded a notable spike in demand during 2020 due to many factors driving other categories’ growth. Increased occasions to use snuff was a significant factor guiding the category in 2020.
Disposables grow due to regulatory loophole
In early 2020, the FDA announced its intention to prioritise enforcement against non-approved cartridge-based flavoured e-cigarettes. Regulators felt it was necessary to pause sales of these products due to concerns that their flavours appeal to younger consumers and can lead to an uptake of nicotine by underage Americans.
Slowdown in growth for non cig-a-like closed systems
Two crises deeply impacted sales of non cig-a-like closed systems and cartridges in 2020. In late 2019, EVALI, commonly referred to as vaping illness, killed dozens of people across the US.
RECOVERY AND OPPORTUNITIES
Disposables set to return to pre-pandemic trajectory
Following FDA action in July 2020 to remove flavours from disposable e-vapour products, single use cig-a-likes is predicted to return to its historic performance trend of declines. Without the comparative advantage of flavours, most vapers will prefer non cig-a-like closed systems for their convenience.
Non cig-a-like closed systems to return to growth, while heated tobacco will continue to record impressive performance
The slowdown in sales of brands such as the dominant JUUL witnessed in 2020 will likely be temporary. Consumers who switched to disposable e-vapour products may return to non cig-a-like closed systems now that neither category offers flavours.
Open vaping systems to continue to decline
Open vaping systems will continue to face serious challenges from effective competition and regulatory changes. The PMTA process remains expensive and burdensome for small manufacturers.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in USA with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in USA, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco and Vapour Products in USA report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Smokeless Tobacco and Vapour Products in USA?
Which are the leading brands in Smokeless Tobacco and Vapour Products in USA?
How are products distributed in Smokeless Tobacco and Vapour Products in USA?
Which category is the most heavily taxed in USA?
How is the operating environment for Smokeless Tobacco and Vapour Products changing?
What are the current legislative restrictions applicable to the sale of Smokeless Tobacco and Vapour Products products in USA?
How has COVID-19 impacted demand?
How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US - Category analysis
KEY DATA FINDINGS
2020 IMPACT
Pandemic boosts moist snuff sales
Disposables grow due to regulatory loophole
Slowdown in growth for non cig-a-like closed systems
RECOVERY AND OPPORTUNITIES
Disposables set to return to pre-pandemic trajectory
Non cig-a-like closed systems to return to growth, while heated tobacco will continue to record impressive performance
Open vaping systems to continue to decline
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2015-2020
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2015-2020Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020Table 4 Sales of Tobacco Heating Devices: Volume 2015-2020Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2019-2020Table 6 Sales of Heated Tobacco: Volume 2015-2020Table 7 Sales of Heated Tobacco: % Volume Growth 2019-2020Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020Table 10 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020Table 13 NBO Company Shares of E-Vapour Products: % Value 2016-2020Table 14 LBN Brand Shares of E-Vapour Products: % Value 2017-2020Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020Table 17 NBO Company Shares of Heated Tobacco: % Volume 2016-2020Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020Table 19 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020Table 20 Distribution of E-Vapour Products by Format: % Value 2015-2020Table 21 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020Table 22 Distribution of Heated Tobacco by Format: % Volume 2015-2020Table 23 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025Table 24 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025Table 25 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025Table 26 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025Table 27 Forecast Sales of Heated Tobacco: Volume 2020-2025Table 28 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
Tobacco in the US - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Company response
Retailing shift
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overviewSummary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)Advertising through retail point-of-saleSponsorship of sporting/music eventsDistribution of tobacco-branded gifts (eg cigarette-branded lighters, pens, etc)
Table 31 Number of Adult Smokers by Gender 2015-2020
MARKET DATA
Table 32 Sales of Tobacco by Category: Volume 2015-2020Table 33 Sales of Tobacco by Category: Value 2015-2020Table 34 Sales of Tobacco by Category: % Volume Growth 2015-2020Table 35 Sales of Tobacco by Category: % Value Growth 2015-2020Table 36 Forecast Sales of Tobacco by Category: Volume 2020-2025Table 37 Forecast Sales of Tobacco by Category: Value 2020-2025Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Smokeless Tobacco and Vapour Products
Chewing Tobacco
Loose US-Style Moist Snuff
Portion US-Style Moist Snuff
Swedish-Style Snus
Single Use Cig-a-likes
Rechargeable Cig-a-likes (including starter kits)
Cig-a-like Cartridges
Non Cig-a-like Closed System (including starter kits)
Non Cig-a-like cartridges
Open Vaping Systems Charging and Vapourising Devices
E-liquids
Tobacco Heating Devices
Heated Tobacco
Nicotine Pouches
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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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