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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Heated tobacco arrives in the US in 2019

Altria Group’s IQOS heated tobacco device has finally arrived in the US, opening up a new product category within tobacco in the US tobacco. The approval of IQOS in April 2019 by the FDA followed years of review, and came without approval for Altria to market IQOS as less harmful for users than combustible tobacco products.

Closed vapour systems dominates e-vapour products due to less variability

E-vapour products shifted even further towards closed vaping systems in 2018, due to the success of JUUL and the increased challenges faced by open vaping systems. Whilst closed systems offer a streamlined experience, where consumers can choose from a relatively limited number of devices, open systems is extremely fragmented and offers a wide variety of products and components that directly impact the consumer’s experience.

Decline in cigarettes drives smokeless tobacco and e-vapour products

US consumers are turning away from combustible cigarettes at ever faster rates, and this was a boon for the development of smokeless tobacco and e-vapour products. Despite the inability of smokeless tobacco producers to market their products as less harmful, many consumers have the perception that they are in fact less dangerous than cigarettes.

COMPETITIVE LANDSCAPE

Altria shifts focus to e-vapour products and smokeless tobacco

Altria Group increasingly invested in products outside of the combustible cigarettes space in recent years; albeit not always with great success. 2018 saw the company discontinue three of its products, Verve, MarkTen and Green Smoke, in the face of regulatory and competitor challenges.

Diversification by Altria through acquisition

Attracted by the success of JUUL, Altria Group acquired a 35% stake the company in 2018. Access to Altria’s global distribution acumen will benefit JUUL, as it looks to launch in multiple international markets in 2019.

MRTP proves elusive

As of early 2019, Swedish Match’s pursuit of approval to market its snus products as less harmful than traditional combustible cigarettes remained inconclusive. In a tobacco industry which increasingly sees the success of products determined by the perception of risk involved in their use, designation by the FDA of a product as a Modified Risk Tobacco Product (MRTP) is increasingly seen as an advantage by tobacco producers.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in USA?
What are the major brands in USA?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in USA?
What is the product awareness of Smokeless Tobacco and Vapour Products in USA?
What innovations are present in Smokeless Tobacco and Vapour Products in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US - Category analysis

HEADLINES

PROSPECTS

Heated tobacco arrives in the US in 2019

Closed vapour systems dominates e-vapour products due to less variability

Decline in cigarettes drives smokeless tobacco and e-vapour products

COMPETITIVE LANDSCAPE

Altria shifts focus to e-vapour products and smokeless tobacco

Diversification by Altria through acquisition

MRTP proves elusive

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 12 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 13 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023
Table 14 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 17 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 18 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 19 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 20 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in the US - Industry Overview

EXECUTIVE SUMMARY

Consumers cut consumption, whilst prices rise

Cigarette manufacturers turn their attention towards e-vapour products

Altria Group invests in the future with JUUL, and IQOS release

Internet retailing and discounters grow as consumers seek variety and lower cost

Regulation means uncertain future for e-vapour products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (e.g. cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 21 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 22 Sales of Tobacco by Category: Volume 2013-2018
Table 23 Sales of Tobacco by Category: Value 2013-2018
Table 24 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 25 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 26 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 27 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 28 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heated tobacco arrives in the US in 2019

Closed vapour systems dominates e-vapour products due to less variability

Decline in cigarettes drives smokeless tobacco and e-vapour products

COMPETITIVE LANDSCAPE

Altria shifts focus to e-vapour products and smokeless tobacco

Diversification by Altria through acquisition

MRTP proves elusive

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US - Category analysis

HEADLINES

PROSPECTS

Heated tobacco arrives in the US in 2019

Closed vapour systems dominates e-vapour products due to less variability

Decline in cigarettes drives smokeless tobacco and e-vapour products

COMPETITIVE LANDSCAPE

Altria shifts focus to e-vapour products and smokeless tobacco

Diversification by Altria through acquisition

MRTP proves elusive

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in the US - Industry Overview

EXECUTIVE SUMMARY

Consumers cut consumption, whilst prices rise

Cigarette manufacturers turn their attention towards e-vapour products

Altria Group invests in the future with JUUL, and IQOS release

Internet retailing and discounters grow as consumers seek variety and lower cost

Regulation means uncertain future for e-vapour products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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