Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US

Jul 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Controversy and new regulation shape e-vapour’s 2019 trajectory

2019 was a year of significant challenges for e-vapour products in the US. Concerns over the youth uptake of nicotine products, and especially vapour products, reached new heights as government and public health officials investigated the appeal of these products to underage users.

Heated Tobacco makes a cautious entry

Altria launched IQOD in October 2019 in the Atlanta, Georgia, metropolitan area. Altria’s approach thus far limits sales of the device to the few IQOS-dedicated outlets opened at the time of the launch, whereas HEET sticks can be purchased in approximately 500 area stores.

FDA gives snus valuable modified-risk label

2019 saw the long-awaited approval of the General brand’s snus application to the FDA to market its product as a modified-risk tobacco product (MRTP). As a result, the FDA acknowledged that switching from combustible cigarettes to any of the eight smokeless snus products sold under this brand lowers certain health risks.

2020 AND BEYOND

COVID-19 impact

Sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by 13% in 2020 at constant 2019 prices overall in light of the impact of COVID-19. This compares to a 15% rise in sales forecast in the same terms in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

COVID-19 will have a moderate impact on most smokeless and e-vapour categories. Chewing tobacco, US-style moist snuff and Swedish-style snus are notable exceptions.

Recovery and opportunities

Smokeless tobacco, e-vapour and heated tobacco is expected to continue recording healthy value growth over the forecast period, albeit at slightly slower rates from 2021 than those seen in 2018-2020. Strong patterns of switching away from combustibles will continue to be seen among America tobacco consumers, with closed vaping systems and Swedish-style snus among the category’s most dynamic products.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in USA with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in USA, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in USA market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in USA?
What are the major brands in USA?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in USA?
What is the product awareness of Smokeless Tobacco and Vapour Products in USA?
What innovations are present in Smokeless Tobacco and Vapour Products in USA?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

Want to find out more about this report?

Request more information

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Controversy and new regulation shape e-vapour’s 2019 trajectory

Heated Tobacco makes a cautious entry

FDA gives snus valuable modified-risk label

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 9 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 12 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 13 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 14 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 15 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 16 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 18 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 19 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 20 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 21 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024

Tobacco in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smokeless tobacco and e-vapour continue to grow as combustible categories struggle

Altria shifts focus from vapour products to heated tobacco

Regulation means an uncertain future for e-vapour products

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema etc)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (eg cigarette-branded lighters, pens etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 22 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 23 Sales of Tobacco by Category: Volume 2014-2019
Table 24 Sales of Tobacco by Category: Value 2014-2019
Table 25 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 26 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 27 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 28 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 29 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Controversy and new regulation shape e-vapour’s 2019 trajectory

Heated Tobacco makes a cautious entry

FDA gives snus valuable modified-risk label

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the US - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Controversy and new regulation shape e-vapour’s 2019 trajectory

Heated Tobacco makes a cautious entry

FDA gives snus valuable modified-risk label

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in the US - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Smokeless tobacco and e-vapour continue to grow as combustible categories struggle

Altria shifts focus from vapour products to heated tobacco

Regulation means an uncertain future for e-vapour products

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports