Smokeless tobacco, e-vapour products and heated tobacco was the most dynamic area of the tobacco market in Bosnia and Herzegovina in current value growth terms in 2021, with key categories also posting impressive growth in volume sales. Rising awareness of the health risks associated with smoking continued to strengthen interest in these items, which are increasingly seen as less harmful substitutes for traditional tobacco products.
Nicotine pouches was by far the most dynamic category within smokeless tobacco, e-vapour products and heated tobacco in current value sales terms in 2021, posting triple-digit growth. This was primarily due to the fact that sales were emerging from a very low base, as these products only appeared in Bosnia and Herzegovina in 2020 and many people remain unaware of their existence.
Heated tobacco products continued to expand at a rapid pace in 2021, with tobacco heating devices and heated tobacco both recording double-digit growth in volume and current value terms. As was the case with nicotine pouches, this was mainly because sales were emerging from a low base, as these product types only became available in Bosnia and Herzegovina in 2019 with the launch of the IQOS and HEETS brands by Philip Morris.
Increasing health concerns among smokers and further hikes in excise duties on cigarettes and fine cut tobacco should ensure heated tobacco products continue to gain popularity in Bosnia and Herzegovina over the forecast period. Given the positive outlook for this category, it should also benefit from the entry of new players.
Open vaping systems will remain dominant in e-vapour products over the forecast period, and is expected to post markedly stronger growth in current value sales than the closed vaping systems category. Most vapers favour open systems for the greater flexibility they provide in terms of the capacity to combine different types of equipment and e-liquids from different producers.
Nicotine pouches is expected to remain the most dynamic performer within smokeless tobacco, e-vapour products and heated tobacco in current value growth terms over the forecast period. Growth will be skewed by the emergence of sales from a very low base, as it will remain a niche area in 2026.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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