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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Illicit trade increases in 2019, as new legislation makes e-vapour products more expensive and limits range and distribution

Due to legislation effective since 1 January 2018, e-vapour products is now subject to excise tax plus 30% of the maximum wholesale price. This legislation was introduced to eliminate unfair competition, with the category having benefited from more liberal regulations up to 2018.

Sales eroded by high and rising prices and limited distribution in 2019

The main reason behind the decline in the number of vapers is the steep entry price into the category. Young smokers are unwilling to pay high prices for vaping devices but at the same time do not want to buy the cheapest products available due to concerns about poor performance and possible health risks.

Leaders merge, ensuring wide distribution and options but new tobacco law hampers sales in 2019

The leader of e-vapour products Elgery Group OÜ merged with its closest rival Nicorex Baltic OÜ in 2018. Elgery Group continued to be the largest vaping player in 2019.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to decline by 4% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 4% rise in sales forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

The COVID-19 crisis has had an impact on e-vapour products in 2020 so far, but as these products are also sold through essential retailers such as supermarkets, hypermarkets and convenience stores rather than just e-cigarette retailers, which were forced to close during the lockdown, the impact was not dire. However, the largest impact on sales for e-vapour products in 2020 will stem from the relatively new excise duty on these products as well as the ban on e-commerce sales and the prohibition of flavoured e-liquids.

Recovery and opportunities

Over the forecast period as a whole, e-vapour products will see value decline at constant 2019 prices due to the impact of the new legislation introduced at the end of the review period. Despite the economic recession in Estonia, some vapers will however continue to spend on vaping, with this often seen as a way of relieving stress during times of hardship.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Estonia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Estonia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Estonia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Estonia?
What are the major brands in Estonia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Estonia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Estonia?
What innovations are present in Smokeless Tobacco and Vapour Products in Estonia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade increases in 2019, as new legislation makes e-vapour products more expensive and limits range and distribution

Sales eroded by high and rising prices and limited distribution in 2019

Leaders merge, ensuring wide distribution and options but new tobacco law hampers sales in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 4 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 5 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 6 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 7 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 9 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Many consumers trade down to cheaper tobacco products in 2019

Leaders Philip Morris and Japan Tobacco shift focus away from cigarettes in 2019

Tax rises, increased health awareness and rise in illicit trade likely over forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc.)

Advertising through retail point-of-sale

Sponsorship of sporting/music events

Distribution of tobacco-branded gifts (cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 10 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 11 Sales of Tobacco by Category: Volume 2014-2019
Table 12 Sales of Tobacco by Category: Value 2014-2019
Table 13 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 14 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 15 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 16 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 17 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 18 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Illicit trade increases in 2019, as new legislation makes e-vapour products more expensive and limits range and distribution

Sales eroded by high and rising prices and limited distribution in 2019

Leaders merge, ensuring wide distribution and options but new tobacco law hampers sales in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Estonia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Illicit trade increases in 2019, as new legislation makes e-vapour products more expensive and limits range and distribution

Sales eroded by high and rising prices and limited distribution in 2019

Leaders merge, ensuring wide distribution and options but new tobacco law hampers sales in 2019

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Estonia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Many consumers trade down to cheaper tobacco products in 2019

Leaders Philip Morris and Japan Tobacco shift focus away from cigarettes in 2019

Tax rises, increased health awareness and rise in illicit trade likely over forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc.)

Advertising through retail point-of-sale

Sponsorship of sporting/music events

Distribution of tobacco-branded gifts (cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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