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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden

24 pages, Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tobacco-free Swedish-style snus launched

There was a flurry of new product launches in tobacco-free Swedish-style snus in 2018. Launches included ZYN by Swedish Match in March 2018, Lyft by Fiedler & Lundgren in October 2018, Nordic Spirit True White by JTI Sweden in July 2018, Skruf Super White by Skruf Snus and On! by Råå S.

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Swedish-style snus was driven by stable sales of premium variants and rising demand for portion snus in 2018, with sales of premium-positioned snus remaining stable and possibly set to grow at a stronger rate than the value segment over the forecast period thanks to interesting new products and promotions. Swedish Match launched two premium products over the review period, XR and One, while smaller players promoted the craftsmanship and premium image of their locally produced brands.

Higher taxes on e-liquids containing nicotine

Excise tax on e-liquids containing nicotine was introduced on 1 July 2018 at the rate of SEK2,000.00/litre, meaning the price of a 10ml e-liquid container containing nicotine increased by about SEK24.

COMPETITIVE LANDSCAPE

Swedish Match loses share to Fiedler & Lundgren which enjoys success with new brands

Swedish Match retained its strong lead in smokeless tobacco in 2018. The company focuses on premium snus brands with its General, Göteborgs Rapé, Catch, Grovsnus and Ettan brands and its recently launched tobacco free nicotine snus brand, ZYN, which is performing well in the countries where it is available.

E-vapour products highly fragmented

The competitive landscape of e-vapour products remained highly fragmented in 2018. The share of e-liquids continued to grow at the cost of open vaping systems and vapourising devices, as ever more consumers have already bought their hardware.

Swedish-style snus continues to sell well through internet retailing

Sales of Swedish-style snus via internet retailing continued to surge in 2018 as consumers appreciated the convenience and competitive pricing when ordering larger amounts of snus online. Specialist or niche products are usually not available in regular stores, whereas internet retailers often offer a wide range of products.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Sweden?
What are the major brands in Sweden?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Sweden?
What is the product awareness of Smokeless Tobacco and Vapour Products in Sweden?
What innovations are present in Smokeless Tobacco and Vapour Products in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden - Category analysis

HEADLINES

PROSPECTS

Tobacco-free Swedish-style snus launched

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Higher taxes on e-liquids containing nicotine

COMPETITIVE LANDSCAPE

Swedish Match loses share to Fiedler & Lundgren which enjoys success with new brands

E-vapour products highly fragmented

Swedish-style snus continues to sell well through internet retailing

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 12 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 13 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023
Table 14 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 17 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 18 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 19 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 20 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Sweden - Industry Overview

EXECUTIVE SUMMARY

Stronger growth for tobacco in 2018 due to modern tobacco options

JTI Sweden reintroduces capsule cigarettes, judging this to be legal under EU law

Competitive environment differs greatly by category

Online retailing gaining ground on traditional distribution channels

Tobacco set to record further positive retail value growth over the forecast period

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 21 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 22 Sales of Tobacco by Category: Volume 2013-2018
Table 23 Sales of Tobacco by Category: Value 2013-2018
Table 24 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 25 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 26 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 27 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 28 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 29 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tobacco-free Swedish-style snus launched

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Higher taxes on e-liquids containing nicotine

COMPETITIVE LANDSCAPE

Swedish Match loses share to Fiedler & Lundgren which enjoys success with new brands

E-vapour products highly fragmented

Swedish-style snus continues to sell well through internet retailing

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden - Category analysis

HEADLINES

PROSPECTS

Tobacco-free Swedish-style snus launched

Swedish-style snus driven by stable sales of premium variants and rising demand for portion snus

Higher taxes on e-liquids containing nicotine

COMPETITIVE LANDSCAPE

Swedish Match loses share to Fiedler & Lundgren which enjoys success with new brands

E-vapour products highly fragmented

Swedish-style snus continues to sell well through internet retailing

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Sweden - Industry Overview

EXECUTIVE SUMMARY

Stronger growth for tobacco in 2018 due to modern tobacco options

JTI Sweden reintroduces capsule cigarettes, judging this to be legal under EU law

Competitive environment differs greatly by category

Online retailing gaining ground on traditional distribution channels

Tobacco set to record further positive retail value growth over the forecast period

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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