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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Second wave of COVID-19 hits sales of open vaping systems hard

Sales of open vaping systems continued to drop in Sweden in 2020, in line with the trend already seen in 2019. The total number of vapers in the country continued to fall.

Heated tobacco sales soar as sole player Philip Morris concentrates on converting its cigarette smokers to Iqos users

Cigarette companies have continued to increase their focus on alternatives to cigarettes, with cigarette sales suffering from their association with adverse health and toughening regulations making development and advertising difficult. Philip Morris AB has concentrated solely on heated tobacco products, targeting consumers who cannot or will not stop smoking, as opposed to young Swedes, ex-smokers and non-smokers.

Border closures contribute to the drop in sales of Swedish-style snus in 2020

Within Swedish-style snus, the only type of smokeless tobacco in Sweden, a flood of new tobacco-free products towards the end of the review period catered to consumers who wish to give up tobacco but still hanker after nicotine, and the popularity of such products was responsible for a significant proportion of sales in snus. The popularity of Swedish-style snus has been supported by the product’s convenience and suitability for discreet use in public spaces without affecting others.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Sweden with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Sweden, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Sweden market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Sweden?
What are the major brands in Sweden?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Sweden?
What is the product awareness of Smokeless Tobacco and Vapour Products in Sweden?
What innovations are present in Smokeless Tobacco and Vapour Products in Sweden?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Second wave of COVID-19 hits sales of open vaping systems hard

Heated tobacco sales soar as sole player Philip Morris concentrates on converting its cigarette smokers to Iqos users

Border closures contribute to the drop in sales of Swedish-style snus in 2020

RECOVERY AND OPPORTUNITIES

Dwindling interest and higher excise taxes will diminish the sales performance of open vaping systems

Strong growth forecast for heated tobacco but developments in smokeless tobacco likely to be more popular

Muted growth projected for snus in Sweden as neighbouring Norway reduces its own excise tax and nicotine pouches pose greater competition

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 4 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 5 Sales of Heated Tobacco: Volume 2015-2020
Table 6 Sales of Heated Tobacco: % Volume Growth 2019-2020
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 9 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 10 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 11 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 12 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 13 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 14 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 15 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 16 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 17 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 18 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 19 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 20 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 21 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 22 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 23 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 25 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 26 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 27 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 28 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 30 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 31 Sales of Tobacco by Category: Volume 2015-2020
Table 32 Sales of Tobacco by Category: Value 2015-2020
Table 33 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 34 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 35 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 36 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 37 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 38 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Second wave of COVID-19 hits sales of open vaping systems hard

Heated tobacco sales soar as sole player Philip Morris concentrates on converting its cigarette smokers to Iqos users

Border closures contribute to the drop in sales of Swedish-style snus in 2020

Overview

Why buy this report?

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Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Sweden - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Second wave of COVID-19 hits sales of open vaping systems hard

Heated tobacco sales soar as sole player Philip Morris concentrates on converting its cigarette smokers to Iqos users

Border closures contribute to the drop in sales of Swedish-style snus in 2020

RECOVERY AND OPPORTUNITIES

Dwindling interest and higher excise taxes will diminish the sales performance of open vaping systems

Strong growth forecast for heated tobacco but developments in smokeless tobacco likely to be more popular

Muted growth projected for snus in Sweden as neighbouring Norway reduces its own excise tax and nicotine pouches pose greater competition

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Sweden - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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