Within Swedish-style snus, the only type of smokeless tobacco in Sweden, a flood of new tobacco-free products towards the end of the review period catered to consumers who wish to give up tobacco but still hanker after nicotine, and the popularity of such products was responsible for a significant proportion of sales in snus. The popularity of Swedish-style snus has been supported by the product’s convenience and suitability for discreet use in public spaces without affecting others.
E-vapour products saw a moderately positive performance in 2021, fuelled by migration from cigarettes. However, given that many consumers have already transferred from cigarettes to e-vapour, the category is becoming more mature, thus leading to slowing growth.
Cigarette companies have continued to increase their focus on alternatives to cigarettes, with cigarette sales suffering from their association with adverse health and toughening regulations making development and advertising difficult. Philip Morris has concentrated solely on heated tobacco products, targeting consumers who cannot or will not stop smoking, as opposed to young Swedes, ex-smokers and non-smokers.
In 2022, retail volume sales of snus in Sweden are expected to benefit considerably from the effect of resuming cross-border trade with Norway. The reason is the lower prices in Sweden compared with Norway, which encourages many Norwegians to conduct daytrips to Sweden to buy snus and other tobacco and alcohol products.
Heated tobacco is set to see decelerating growth over the forecast period as its novelty value fades, though it will continue to take some share from cigarettes as consumers transfer for health reasons. E-vapour products is a more mature category that is increasingly being supported by e-liquids sales rather than open or closed vaping systems.
Snus and nicotine pouches have virtually the same distribution with modern grocery retailers accounting for the bulk of sales, followed by convenience retailers. However, e-commerce is quickly rising within the category thanks to dedicated snus stores (such as snusbolaget.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!