Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

Jun 2021

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Executive Summary

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2020 IMPACT

Decelerating growth of e-vapour products due to a number of negative influences

In 2020, e-vapour products faced a number of hindrances that culminated in a deceleration in the category’s growth. At the start of the year, COVID-19 caused some disruptions in the supply chain, which later stabilised.

The pandemic stimulates significant channel shift benefiting e-commerce and modern grocery retailers

The COVID-19 pandemic stimulated a strong channel shift in 2020. During the lockdown, vaping shops were classified as non-essential establishments and were forced to close thereby negatively affecting their sales for the majority of the year.

Strong growth of heated tobacco as demand rises among smokers seeking alternative tobacco products

Heated tobacco experienced the strongest growth in 2020. Demand for these products increased, especially among smokers seeking alternative tobacco products.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in United Kingdom?
What are the major brands in United Kingdom?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in United Kingdom?
What is the product awareness of Smokeless Tobacco and Vapour Products in United Kingdom?
What innovations are present in Smokeless Tobacco and Vapour Products in United Kingdom?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decelerating growth of e-vapour products due to a number of negative influences

The pandemic stimulates significant channel shift benefiting e-commerce and modern grocery retailers

Strong growth of heated tobacco as demand rises among smokers seeking alternative tobacco products

RECOVERY AND OPPORTUNITIES

Promising future for e-vapour products thanks to government support and the 2021 review of the Tobacco and Related products Regulation

Non cig-a-like closed systems drive overall category growth, while open vaping systems also grow, despite their greater complexity to use

Growing presence of heated tobacco thanks to new launches, wider distribution and preferred user experience

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020
Table 4 Sales of Heated Tobacco: Volume 2015-2020
Table 5 Sales of Heated Tobacco: % Volume Growth 2016-2020
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 9 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 15 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 17 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 18 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 19 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 20 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 21 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 22 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in the United Kingdom - Industry Overview

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2015-2020
Table 26 Sales of Tobacco by Category: Value 2015-2020
Table 27 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 28 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 29 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 30 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

SOURCES

Summary 1 Research Sources

CATEGORY DATA

Table 33 Sales of Cigarettes: Volume 2015-2020
Table 34 Sales of Cigarettes by Category: Value 2015-2020
Table 35 Sales of Cigarettes: % Volume Growth 2015-2020
Table 36 Sales of Cigarettes by Category: % Value Growth 2015-2020
Table 37 Sales of Cigarettes by Blend: % Volume 2015-2020
Table 38 Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2015-2020
Table 39 Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2015-2020
Table 40 Sales of Cigarettes by Pack Size: % Volume 2015-2020
Table 41 Sales of Cigarettes by Price Band: % Volume 2015-2020
Table 42 NBO Company Shares of Cigarettes: % Volume 2016-2020
Table 43 LBN Brand Shares of Cigarettes: % Volume 2017-2020
Table 44 Sales of Cigarettes by Distribution Format: % Volume 2015-2020
Table 45 Illicit Trade Estimate of Cigarettes: Volume 2015-2020
Table 46 Forecast Sales of Cigarettes: Volume 2020-2025
Table 47 Forecast Sales of Cigarettes by Category: Value 2020-2025
Table 48 Forecast Sales of Cigarettes: % Volume Growth 2020-2025
Table 49 Forecast Sales of Cigarettes by Category: % Value Growth 2020-2025
Table 50 Forecast Sales of Cigarettes by Blend: % Volume 2020-2025
Table 51 Forecast Sales of Cigarettes by Standard/Menthol/Capsule: % Volume 2020-2025
Table 52 Forecast Sales of Cigarettes by Regular/Slim/Superslim/Microslim: % Volume 2020-2025
Table 53 Forecast Sales of Cigarettes by Pack Size: % Volume 2020-2025
Table 54 Forecast Sales of Cigarettes by Price Band: % Volume 2020-2025

CATEGORY DATA

Table 55 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2015-2020
Table 56 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2015-2020
Table 57 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2015-2020
Table 58 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2015-2020
Table 59 Sales of Cigars by Size: % Volume 2015-2020
Table 60 Sales of Cigarillos by Price Platform 2015-2020
Table 61 NBO Company Shares of Cigars and Cigarillos: % Volume 2016-2020
Table 62 LBN Brand Shares of Cigars and Cigarillos: % Volume 2017-2020
Table 63 NBO Company Shares of Cigars: % Volume 2016-2020
Table 64 LBN Brand Shares of Cigars: % Volume 2017-2020
Table 65 NBO Company Shares of Cigarillos: % Volume 2016-2020
Table 66 LBN Brand Shares of Cigarillos: % Volume 2017-2020
Table 67 NBO Company Shares of Smoking Tobacco: % Volume 2016-2020
Table 68 LBN Brand Shares of Smoking Tobacco: % Volume 2017-2020
Table 69 NBO Company Shares of Pipe Tobacco: % Volume 2016-2020
Table 70 LBN Brand Shares of Pipe Tobacco: % Volume 2017-2020
Table 71 NBO Company Shares of Fine Cut Tobacco: % Volume 2016-2020
Table 72 LBN Brand Shares of Fine Cut Tobacco: % Volume 2017-2020
Table 73 Distribution of Cigars and Cigarillos by Format: % Volume 2015-2020
Table 74 Distribution of Smoking Tobacco by Format: % Volume 2015-2020
Table 75 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2020-2025
Table 76 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2020-2025
Table 77 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2020-2025
Table 78 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2020-2025

CATEGORY INDICATORS

Table 79 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 80 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 81 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 82 Sales of Smokeless Tobacco by Category: % Volume Growth 2018-2020
Table 83 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2019
Table 84 Sales of Heated Tobacco Products by Category: Volume 2015-2020
Table 85 Sales of Heated Tobacco Products by Category: % Volume Growth 2015-2020
Table 86 Sales of Heated Tobacco Products by Category: % Volume Growth 2016-2020
Table 87 Sales of Heated Tobacco Products by Category: % Volume Growth 2017-2020
Table 88 Sales of Heated Tobacco Products by Category: % Volume Growth 2018-2020
Table 89 Sales of Heated Tobacco Products by Category: % Volume Growth 2019-2020
Table 90 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 91 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 92 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2017-2020
Table 93 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 94 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 95 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 96 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 97 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 98 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 99 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 100 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 101 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 102 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 103 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 104 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 105 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 106 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 107 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 108 Forecast Sales of Heated Tobacco Products by Category: Volume 2020-2025
Table 109 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2020-2025
Table 110 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2021-2025
Table 111 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2022-2025
Table 112 Forecast Sales of Heated Tobacco Products by Category: % Volume Growth 2023-2025
Table 113 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 114 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025
Table 115 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2025

CATEGORY DATA

Table 116 Sales of Tobacco Free Oral Nicotine: Volume 2015-2020
Table 117 Sales of Tobacco Free Oral Nicotine by Category: Value 2015-2020
Table 118 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2018-2020
Table 119 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2019-2020
Table 120 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2018-2020
Table 121 Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2019-2020
Table 122 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2016-2020
Table 123 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2017-2020
Table 124 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2020-2025
Table 125 Forecast Sales of Tobacco Free Oral Nicotine by Category: Value 2020-2025
Table 126 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2025
Table 127 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2020-2025

Tobacco in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 2 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 128 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 129 Sales of Tobacco by Category: Volume 2015-2020
Table 130 Sales of Tobacco by Category: Value 2015-2020
Table 131 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 132 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 133 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 134 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 135 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 136 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Decelerating growth of e-vapour products due to a number of negative influences

The pandemic stimulates significant channel shift benefiting e-commerce and modern grocery retailers

Strong growth of heated tobacco as demand rises among smokers seeking alternative tobacco products

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Decelerating growth of e-vapour products due to a number of negative influences

The pandemic stimulates significant channel shift benefiting e-commerce and modern grocery retailers

Strong growth of heated tobacco as demand rises among smokers seeking alternative tobacco products

RECOVERY AND OPPORTUNITIES

Promising future for e-vapour products thanks to government support and the 2021 review of the Tobacco and Related products Regulation

Non cig-a-like closed systems drive overall category growth, while open vaping systems also grow, despite their greater complexity to use

Growing presence of heated tobacco thanks to new launches, wider distribution and preferred user experience

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in the United Kingdom - Industry Overview

MARKET INDICATORS

MARKET DATA

SOURCES

CATEGORY DATA

CATEGORY DATA

CATEGORY INDICATORS

CATEGORY DATA

CATEGORY DATA

Tobacco in the United Kingdom - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

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