Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

Jul 2019

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

E-vapour products benefit from expert support in 2018

The e-vapour products category continued to show double-digit growth in 2018, benefiting from the increasing prevalence of vaping, which was itself boosted by the support of Public Health England (PHE). During the year, PHE published an independent experts’ view on the category, which stated that smokers switching entirely from cigarettes to vaping would reap “substantial health benefits”.

Consumers moving away from cig-a-likes

Open vaping systems remains the most popular vaping format in the UK, benefiting from an extensive offer of flavoured e-liquids and new developments such as short fills, also known as “shake and vape”, and nicotine salt pods, which provide a more potent nicotine hit and are popular with heavy smokers. CBD (cannabidiol) e-liquids are also growing strongly in the UK, favoured by falling prices, increasing consumer awareness and expanding availability.

Sainsbury’s puts e-vapour products on the shop floor

The rising number of specialist vaping stores in the UK, along with the increasing presence of e-vapour products in major retailers, made a major contribution to the positive performance of the e-vapour products category at the end of the review period. In 2019, Sainsbury’s became the first major supermarket in the UK to move e-vapour products out from behind counters and on to the shop floor.

COMPETITIVE LANDSCAPE

BAT to face growing competition as category’s rapid emergence continues

Through its local subsidiaries, Nicovantures and 10 Motives Ltd, British American Tobacco remained the leader in the e-vapour products category in 2018. The company has a strong position in both closed and open systems, extensive distribution across specialist vaping stores and the broader retail environment, and a strong record of innovation, including the launch of products such as Vype epen3, Vype iswitch and iswitch max in 2018.

Raft of innovation in non-cig-a-like closed system category

The positive development of non-cig-a-like closed systems and the UK market entry of the US brand, JUUL, encouraged major tobacco manufacturers to launch new products in the category, including British American Tobacco’s Vype ePen 3, Imperial Brands’ My blu, Philip Morris’s IQOS Mesh and Gallaher’s LogicPro. The closed system format is generally preferred by new vapers and, given that 40% of smokers have never tried vaping according to PHE, there is considerable growth potential in non-cig-a-like closed system products.

Philip Morris moves into growth category

Philip Morris International continued to promote its heated tobacco offer in the UK at the end of the review period. However, limited distribution and consumer product awareness, as well as the introduction of a new tobacco duty in 2019, serve as significant constraints on the category’s development.

Files are delivered directly into your account within a few minutes of purchase.

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples

FAQs about samples

Delivery

Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in United Kingdom with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in United Kingdom, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in United Kingdom market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in United Kingdom?
What are the major brands in United Kingdom?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in United Kingdom?
What is the product awareness of Smokeless Tobacco and Vapour Products in United Kingdom?
What innovations are present in Smokeless Tobacco and Vapour Products in United Kingdom?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

E-vapour products benefit from expert support in 2018

Consumers moving away from cig-a-likes

Sainsbury’s puts e-vapour products on the shop floor

COMPETITIVE LANDSCAPE

BAT to face growing competition as category’s rapid emergence continues

Raft of innovation in non-cig-a-like closed system category

Philip Morris moves into growth category

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

Recently Viewed

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the United Kingdom

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

E-vapour products benefit from expert support in 2018

Consumers moving away from cig-a-likes

Sainsbury’s puts e-vapour products on the shop floor

COMPETITIVE LANDSCAPE

BAT to face growing competition as category’s rapid emergence continues

Raft of innovation in non-cig-a-like closed system category

Philip Morris moves into growth category

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Recently Viewed

Complete Catalogue

Country Reports