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The US has recently reported numerous problems associated with exploding e-cigarettes, seizures occurring due to e-cigarette use and lung injuries as result of vaping. These are still being investigated by regulatory and public health agencies in the country in 2020, and they have partially affected the UK market, with the biggest impact seen during the last quarter of 2019.
Closed vaping systems saw the fastest growth and more innovation in 2019 because they are simpler to use, are sold more in mainstream rather than specialist shops, and they need no maintenance. They also produce less vapour and are more convenient in social situations; additionally, they are smaller and easier to carry outside the home.
Tobacco-free nicotine pouches have entered the UK, with new products being developed to appeal to consumers looking to smoke inside. Nicotine pouches appeal especially to young adults, as they satisfy their craving for tobacco that can be used in any situation.
Sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by 12% in constant 2019 value terms in 2020 overall in light of the impact of COVID-19. This compares to a 16% rise in sales forecast for 2020 in our 2019 edition of tobacco.
The COVID-19 crisis has not had a major impact on closed vaping systems in 2020 so far, as they are sold through essential retailers such as supermarkets, hypermarkets and convenience stores rather than non-essential high street shops, which were forced to close during the lockdown. Smokers wanting to carry on buying closed vaping system products have been able to do so and will continue to regard these products as healthier options than cigarettes for the remainder of the year and beyond.
Over the forecast period as a whole, vaping products will see positive growth on the back of their perceived healthiness in comparison to cigarettes. Despite the economic recession in the UK, many smokers will continue to spend on one of life’s little luxuries, often seen as a way of relieving stress during times of hardship.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in United Kingdom with research from Euromonitor's team of in-country analysts.
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