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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia

20 pages, Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Vaping products still tax free, but subject to stricter legal requirements

Initially, vapour products were not subject to legislation in Croatia as the government was more focused on other areas. However, the new law on restriction of tobacco products addresses all tobacco products together, based on EU Tobacco Directives.

Continued strong sales growth for vaping

Despite recent tighter restrictions, vaping products continue to post strong growth. Indeed, vapour products are gradually catching up with smoking tobacco in value terms and are set to surpass cigars, cigarillos and smoking tobacco by 2019.

Heated tobacco products introduced for the first time and shows potential

The first heated tobacco product, IQOS by Philip Morris, was only recently launched in Croatia. While Heets heat sticks can be found in some selected retail outlets, the device itself can be only ordered online directly from the company.

COMPETITIVE LANDSCAPE

Imports from China continue to lead the way

The period before the introduction of strict legislation of vapour products was used by importers to introduce a vast variety of brands, mainly from China. There were no exclusive representative contracts, with importers consequently offering the same products.

Dwindling prospects for local players

E-vapour was seen as a relatively limitation-free area over the review period, with small local importers taking advantage of limited controls to import a wide range of products. Consequently, the competitive landscape in vapour products currently allows for smaller players to compete, at least in low-tech areas like e-liquids.

Potential for innovative heated tobacco launches

Internationally, BAT has invested around USD2.5 billion in heated tobacco and is thus a serious contender for global leadership.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Croatia?
What are the major brands in Croatia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Croatia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Croatia?
What innovations are present in Smokeless Tobacco and Vapour Products in Croatia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia - Category analysis

HEADLINES

PROSPECTS

Vaping products still tax free, but subject to stricter legal requirements

Continued strong sales growth for vaping

Heated tobacco products introduced for the first time and shows potential

COMPETITIVE LANDSCAPE

Imports from China continue to lead the way

Dwindling prospects for local players

Potential for innovative heated tobacco launches

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 15 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 16 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 17 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 19 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 21 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 23 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales dictated by trends in cigarettes

Tax increases now more restrained but manufacturers forced to increase prices

Smoking prevalence continues to fall as health concerns and cost kick in

Companies benefiting from new fairer distribution landscape

Tobacco sales to continue falling, despite rise of vaping

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 24 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 25 Sales of Tobacco by Category: Volume 2013-2018
Table 26 Sales of Tobacco by Category: Value 2013-2018
Table 27 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 28 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 29 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 30 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 32 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Vaping products still tax free, but subject to stricter legal requirements

Continued strong sales growth for vaping

Heated tobacco products introduced for the first time and shows potential

COMPETITIVE LANDSCAPE

Imports from China continue to lead the way

Dwindling prospects for local players

Potential for innovative heated tobacco launches

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia - Category analysis

HEADLINES

PROSPECTS

Vaping products still tax free, but subject to stricter legal requirements

Continued strong sales growth for vaping

Heated tobacco products introduced for the first time and shows potential

COMPETITIVE LANDSCAPE

Imports from China continue to lead the way

Dwindling prospects for local players

Potential for innovative heated tobacco launches

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Croatia - Industry Overview

EXECUTIVE SUMMARY

Sales dictated by trends in cigarettes

Tax increases now more restrained but manufacturers forced to increase prices

Smoking prevalence continues to fall as health concerns and cost kick in

Companies benefiting from new fairer distribution landscape

Tobacco sales to continue falling, despite rise of vaping

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Electronic cigarettes

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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