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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia
June 2022
2021 DEVELOPMENTS
Perceived as a healthier alternative to cigarettes, heated tobacco products continue to perform well in 2021
Heated tobacco products (tobacco heating devices and heated tobacco) continued to record robust retail volume and value growth rates in 2021, mainly due to being novelty products. Furthermore, heated tobacco has shown the potential to become an important “less harmful” alternative to other tobacco products and a major category in tobacco in the country.
E-vapour products sees fast but slower growth in 2021 as legislation, a fast-emerging alternative and health concerns weaken its appeal
While still registering a very strong rise in current retail value sales in 2021, growth of e-vapour products continued to slow appreciably. The slowdown was mostly due to the fast emergence of heated products from 2018.
Philip Morris invests in product range to retain lead in heated tobacco products
Philip Morris Zagreb doo remained the clear leader in heated tobacco products in 2021. The company continued to leverage its first-mover advantage to push the Iqos product range.
PROSPECTS AND OPPORTUNITIES
E-vapour and heated tobacco products set to see robust growth during the forecast period, thanks to perception of being less harmful and antisocial
E-vapour products and heated tobacco products are predicted to see relatively healthy retail value CAGRs at constant 2021 prices over the forecast period, but these are likely to be much lower than the constant retail value sales growth experienced during the review period. These categories remain quite novel and developing in Croatia; however, increments are expected to be slower than at the end of the review period, as growth is derived from ever higher sales bases.
E-liquids unlikely to remain untaxed in the longer-term, potentially slowing down sales growth
The retail value sales growth of e-liquids is likely to slow during the forecast period. This is due to the announcement by the government that it may start levying an excise duty on e-liquids at some point during the forecast period.
Chewing tobacco is not popular in Croatia, limiting potential of nicotine pouches in future
BAT Hrvatska doo launched its tobacco free oral nicotine (nicotine pouches) brand, Velo, in 2020. The tobacco free oral nicotine category is a novelty and, as such, it registered robust retail value sales and volume growth in 2021, and is expected to have several years of similar growth.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco and Vapour Products in Croatia report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Smokeless Tobacco and Vapour Products in Croatia?
Which are the leading brands in Smokeless Tobacco and Vapour Products in Croatia?
How are products distributed in Smokeless Tobacco and Vapour Products in Croatia?
Which category is the most heavily taxed in Croatia?
How is the operating environment for Smokeless Tobacco and Vapour Products changing?
What are the current legislative restrictions applicable to the sale of Smokeless Tobacco and Vapour Products products in Croatia?
How has COVID-19 impacted demand?
How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Perceived as a healthier alternative to cigarettes, heated tobacco products continue to perform well in 2021
E-vapour products sees fast but slower growth in 2021 as legislation, a fast-emerging alternative and health concerns weaken its appeal
Philip Morris invests in product range to retain lead in heated tobacco products
PROSPECTS AND OPPORTUNITIES
E-vapour and heated tobacco products set to see robust growth during the forecast period, thanks to perception of being less harmful and antisocial
E-liquids unlikely to remain untaxed in the longer-term, potentially slowing down sales growth
Chewing tobacco is not popular in Croatia, limiting potential of nicotine pouches in future
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 2 Sales of Tobacco Heating Devices: Volume 2016-2021Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2017-2021Table 4 Sales of Heated Tobacco: Volume 2016-2021Table 5 Sales of Heated Tobacco: % Volume Growth 2017-2021Table 6 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021Table 7 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021Table 10 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021Table 11 NBO Company Shares of E-Vapour Products: % Value 2017-2021Table 12 LBN Brand Shares of E-Vapour Products: % Value 2018-2021Table 13 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021Table 14 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021Table 15 NBO Company Shares of Heated Tobacco: % Volume 2017-2021Table 16 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021Table 17 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2017-2021Table 18 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2018-2021Table 19 Distribution of E-Vapour Products by Format: % Value 2016-2021Table 20 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021Table 21 Distribution of Heated Tobacco by Format: % Volume 2016-2021Table 22 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026Table 23 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026Table 24 Forecast Sales of Heated Tobacco: Volume 2021-2026Table 25 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026Table 26 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026Table 27 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026Table 28 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
Tobacco in Croatia - Industry Overview
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overviewLegislative overviewSummary 1 Legislation Summary at a Glance
Table 31 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 32 Sales of Tobacco by Category: Volume 2016-2021Table 33 Sales of Tobacco by Category: Value 2016-2021Table 34 Sales of Tobacco by Category: % Volume Growth 2016-2021Table 35 Sales of Tobacco by Category: % Value Growth 2016-2021Table 36 Forecast Sales of Tobacco by Category: Volume 2021-2026Table 37 Forecast Sales of Tobacco by Category: Value 2021-2026Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Smokeless Tobacco and Vapour Products
Chewing Tobacco
Loose US-Style Moist Snuff
Portion US-Style Moist Snuff
Swedish-Style Snus
Closed System Single Use
Closed System Rechargeable (including starter kits)
Closed System Cartridges
Open Vaping Systems Charging and Vapourising Devices
E-liquids
Tobacco Heating Devices
Heated Tobacco
Nicotine Pouches
Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.