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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

E-vapour products sees fast but slower growth in 2019 as legislation, a fast emerging alternative and health concerns weaken its appeal

The new law on tobacco products, based on EU Tobacco Directives, brought e-vapour products into the fold. While not introducing taxation on e-vapour products, the new law imposed significant restrictions on e-vapour products, involving aspects like packaging, use in public places, reporting on ingredients and nicotine content.

New legislation and a shift by manufacturers push heated tobacco as a less harmful alternative

Philip Morris launched the first tobacco heating system, Iqos, in Croatia in December 2017. While HEETS heat sticks were available in selected retail outlets, initially the device itself could only be ordered online directly from Philip Morris.

Philip Morris invests in product range to retain lead in heated tobacco products

Philip Morris Zagreb remained the clear leader in heated tobacco products in 2019. The company continued to leverage its first-mover advantage to push the Iqos product range.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by 34% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 33% rise in sales forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

While smoking tobacco remains negligible, all types of e-vapour products are expected to see strong retail value growth at constant 2019 prices over 2020 as a whole. Meanwhile, tobacco heating devices and heated tobacco are projected to post dynamic growth rates.

Recovery and opportunities

E-vapour products and heated tobacco products are predicted to see strong retail value CAGRs at constant 2019 prices over the forecast period. These categories remain quite novel and developing in Croatia; however, increments are expected to be slower than at the end of the review period, as growth is derived from ever higher sales bases.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Croatia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Croatia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Croatia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Croatia?
What are the major brands in Croatia?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Croatia?
What is the product awareness of Smokeless Tobacco and Vapour Products in Croatia?
What innovations are present in Smokeless Tobacco and Vapour Products in Croatia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products sees fast but slower growth in 2019 as legislation, a fast emerging alternative and health concerns weaken its appeal

New legislation and a shift by manufacturers push heated tobacco as a less harmful alternative

Philip Morris invests in product range to retain lead in heated tobacco products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Tobacco Heating Devices: Volume 2014-2019
Table 3 Sales of Tobacco Heating Devices: % Volume Growth 2014-2019
Table 4 Sales of Heated Tobacco: Volume 2014-2019
Table 5 Sales of Heated Tobacco: % Volume Growth 2014-2019
Table 6 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 7 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 8 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 9 NBO Company Shares of Tobacco Heating Devices: % Volume 2015-2019
Table 10 LBN Brand Shares of Tobacco Heating Devices: % Volume 2016-2019
Table 11 NBO Company Shares of Heated Tobacco: % Volume 2015-2019
Table 12 LBN Brand Shares of Heated Tobacco: % Volume 2016-2019
Table 13 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 14 Distribution of Tobacco Heating Devices by Format: % Volume 2014-2019
Table 15 Distribution of Heated Tobacco by Format: % Volume 2014-2019
Table 16 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 17 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2019-2024
Table 18 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 19 Forecast Sales of Heated Tobacco: % Volume Growth 2019-2024
Table 20 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 21 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Falling consumption in cigarettes, search for less harmful options and more profitable avenues favour heated tobacco products

Players try to stimulate interest with innovation and new launches

Positive value growth is expected as taxation and new manufacturer-led strategies offset declining demand for cigarettes

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 22 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 23 Sales of Tobacco by Category: Volume 2014-2019
Table 24 Sales of Tobacco by Category: Value 2014-2019
Table 25 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 26 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 27 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 28 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 29 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 30 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

E-vapour products sees fast but slower growth in 2019 as legislation, a fast emerging alternative and health concerns weaken its appeal

New legislation and a shift by manufacturers push heated tobacco as a less harmful alternative

Philip Morris invests in product range to retain lead in heated tobacco products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

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Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Croatia - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

E-vapour products sees fast but slower growth in 2019 as legislation, a fast emerging alternative and health concerns weaken its appeal

New legislation and a shift by manufacturers push heated tobacco as a less harmful alternative

Philip Morris invests in product range to retain lead in heated tobacco products

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Croatia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Falling consumption in cigarettes, search for less harmful options and more profitable avenues favour heated tobacco products

Players try to stimulate interest with innovation and new launches

Positive value growth is expected as taxation and new manufacturer-led strategies offset declining demand for cigarettes

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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