Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark

July 2022
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Overview:

Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.

The Smokeless Tobacco and Vapour Products in Denmark report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Smokeless Tobacco and Vapour Products in Denmark?
  • Which are the leading brands in Smokeless Tobacco and Vapour Products in Denmark?
  • How are products distributed in Smokeless Tobacco and Vapour Products in Denmark?
  • Which category is the most heavily taxed in Denmark?
  • How is the operating environment for Smokeless Tobacco and Vapour Products changing?
  • What are the current legislative restrictions applicable to the sale of Smokeless Tobacco and Vapour Products products in Denmark?
  • How has COVID-19 impacted demand?
  • How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
  • Where is future growth expected to be most dynamic?

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark - Category analysis

KEY DATA FINDINGS

2021 DEVELOPMENTS

Adoption of nicotine pouches accelerates in 2021
Heated tobacco continues to see a dynamic performance
Further growth of e-vapour products and chewing tobacco

PROSPECTS AND OPPORTUNITIES

Dynamic growth of nicotine pouches and heated tobacco
Introduction of plain packaging for vapour products and heated tobacco in 2022, nicotine pouches unaffected
Introduction of ban on flavoured e-liquids in 2022 after 1-year transition period

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2016-2021

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco by Category: Volume 2016-2021 Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021 Table 4 Sales of Tobacco Heating Devices: Volume 2016-2021 Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2016-2021 Table 6 Sales of Heated Tobacco: Volume 2016-2021 Table 7 Sales of Heated Tobacco: % Volume Growth 2016-2021 Table 8 Sales of Tobacco Free Oral Nicotine: Volume 2016-2021 Table 9 Sales of Tobacco Free Oral Nicotine by Category: Value 2016-2021 Table 10 Sales of Tobacco Free Oral Nicotine: % Volume Growth 2020-2021 Table 11 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021 Table 12 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021 Table 13 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021 Table 14 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021 Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021 Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021 Table 17 NBO Company Shares of Heated Tobacco: % Volume 2017-2021 Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021 Table 19 NBO Company Shares of Tobacco Free Oral Nicotine: % Volume 2017-2021 Table 20 LBN Brand Shares of Tobacco Free Oral Nicotine: % Volume 2018-2021 Table 21 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021 Table 22 Distribution of E-Vapour Products by Format: % Value 2016-2021 Table 23 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021 Table 24 Distribution of Heated Tobacco by Format: % Volume 2016-2021 Table 25 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026 Table 26 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026 Table 27 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026 Table 28 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026 Table 29 Forecast Sales of Heated Tobacco: Volume 2021-2026 Table 30 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026 Table 31 Forecast Sales of Tobacco Free Oral Nicotine: Volume 2021-2026 Table 32 Forecast Sales of Tobacco Free Oral Nicotine: % Volume Growth 2021-2026 Table 33 Forecast Sales of Tobacco Free Oral Nicotine by Category: % Value Growth 2021-2026 Table 34 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026 Table 35 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026

Tobacco in Denmark - Industry Overview

EXECUTIVE SUMMARY

Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?

OPERATING ENVIRONMENT

Legislation
Legislative overview Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 36 Number of Adult Smokers by Gender 2016-2021

MARKET DATA

Table 37 Sales of Tobacco by Category: Volume 2016-2021 Table 38 Sales of Tobacco by Category: Value 2016-2021 Table 39 Sales of Tobacco by Category: % Volume Growth 2016-2021 Table 40 Sales of Tobacco by Category: % Value Growth 2016-2021 Table 41 Forecast Sales of Tobacco by Category: Volume 2021-2026 Table 42 Forecast Sales of Tobacco by Category: Value 2021-2026 Table 43 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026 Table 44 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 2 Research Sources
The following categories and subcategories are included:

Smokeless Tobacco and Vapour Products

    • Chewing Tobacco
        • Loose US-Style Moist Snuff
        • Portion US-Style Moist Snuff
      • Swedish-Style Snus
      • Closed System Single Use
        • Closed System Rechargeable (including starter kits)
        • Closed System Cartridges
      • Open Vaping Systems Charging and Vapourising Devices
      • E-liquids
    • Tobacco Heating Devices
    • Heated Tobacco
    • Nicotine Pouches

Smokeless Tobacco and Vapour Products

Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.

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This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.

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