Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark

25 pages, Jul 2019

US$990

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Executive Summary

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If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Shake ‘n’ vape products help manufacturers to reduce costs

In 2018, within e-liquids, shake ‘n’ vape, or shortfill, products became increasingly popular among both manufacturers and consumers alike. For manufacturers, they enabled them to get around paying high fees to register every new product.

Ban on Swedish-style snus drives consumers towards chew bags

Chewing tobacco in Denmark has benefited from the ban on Swedish-style snus, which was introduced in 2016. Chewing tobacco comes either loose or in pre-portioned bags.

Cig-a-likes posts a further decline while the growth of open vaping systems weakens as more Danes opt for pod mods

In 2018, non cig-a-like closed systems, also known as pod mods, continued to become increasingly popular, gaining some ground over cig-a-likes and even open vaping systems, with the latter category continuing to post much weaker current value growth than that seen earlier in the review period. This can be attributed to the fact that pod mods are able to offer a performance that is similar to open vaping systems but at the same time are small, very simple to use and look very slick when compared to most tank systems.

COMPETITIVE LANDSCAPE

Shenzhen Eigate Technology continues to lead the very fragmented e-vapour products category

E-vapour products remained heavily fragmented in 2018, largely as a result of the category still being relatively new in Denmark but also very dynamic in terms of new product development. As a result, brand loyalty is weak as consumer preferences are continuously evolving, with the popularity of different brands constantly rising or falling depending on which manufacturers offer the latest and most innovative products at any given time.

Heated tobacco products benefiting from wider distribution

The heated tobacco products category continued to record strong triple-digit current value growth in 2018, albeit from a low base. This can be attributed to the widening distribution of Philip Morris’ Iqos tobacco heating devices and HEETS heated tobacco, with Denmark now having 70 authorised retailers of Iqos and more than 1,700 for HEETS.

Swedish Match looks to take control of chewing tobacco in Denmark

The Swedish snus giant Swedish Match acquired the Danish manufacturer House of Oliver Twist in 2018, having also purchased the domestic company V2 Tobacco in late 2017. The aim of these acquisitions is to take control of the rapidly expanding chewing tobacco category in Denmark, which Swedish Match sees as offering further strong growth potential.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Denmark?
What are the major brands in Denmark?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Denmark?
What is the product awareness of Smokeless Tobacco and Vapour Products in Denmark?
What innovations are present in Smokeless Tobacco and Vapour Products in Denmark?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark - Category analysis

HEADLINES

PROSPECTS

Shake ‘n’ vape products help manufacturers to reduce costs

Ban on Swedish-style snus drives consumers towards chew bags

Cig-a-likes posts a further decline while the growth of open vaping systems weakens as more Danes opt for pod mods

COMPETITIVE LANDSCAPE

Shenzhen Eigate Technology continues to lead the very fragmented e-vapour products category

Heated tobacco products benefiting from wider distribution

Swedish Match looks to take control of chewing tobacco in Denmark

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 6 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 7 Sales of Tobacco Heating Devices: Value 2013-2018
Table 8 Sales of Heated Tobacco: Volume 2013-2018
Table 9 Sales of Heated Tobacco: Value 2013-2018
Table 10 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 13 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 14 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 17 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 19 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 20 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 21 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 22 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 23 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023
Table 24 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 25 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 26 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 27 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 28 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 29 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 30 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Denmark - Industry Overview

EXECUTIVE SUMMARY

Tobacco industry in Denmark shrinks further as volume sales of cigarettes, cigars and cigarillos and smoking tobacco continue to fall sharply

Chewing tobacco and e-vapour products benefit from a consumer shift away from combustible tobacco

British American Tobacco continues to dominate cigarettes while Scandinavian Tobacco Group controls cigars, cigarillos and smoking tobacco

Tobacco sales remain largely in the hands of grocery retailers

Smokeless tobacco and e-vapour products to perform well, but diminishing prospects for combustible tobacco

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2013-2018
Table 33 Sales of Tobacco by Category: Value 2013-2018
Table 34 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 35 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 36 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 37 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Shake ‘n’ vape products help manufacturers to reduce costs

Ban on Swedish-style snus drives consumers towards chew bags

Cig-a-likes posts a further decline while the growth of open vaping systems weakens as more Danes opt for pod mods

COMPETITIVE LANDSCAPE

Shenzhen Eigate Technology continues to lead the very fragmented e-vapour products category

Heated tobacco products benefiting from wider distribution

Swedish Match looks to take control of chewing tobacco in Denmark

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark - Category analysis

HEADLINES

PROSPECTS

Shake ‘n’ vape products help manufacturers to reduce costs

Ban on Swedish-style snus drives consumers towards chew bags

Cig-a-likes posts a further decline while the growth of open vaping systems weakens as more Danes opt for pod mods

COMPETITIVE LANDSCAPE

Shenzhen Eigate Technology continues to lead the very fragmented e-vapour products category

Heated tobacco products benefiting from wider distribution

Swedish Match looks to take control of chewing tobacco in Denmark

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Denmark - Industry Overview

EXECUTIVE SUMMARY

Tobacco industry in Denmark shrinks further as volume sales of cigarettes, cigars and cigarillos and smoking tobacco continue to fall sharply

Chewing tobacco and e-vapour products benefit from a consumer shift away from combustible tobacco

British American Tobacco continues to dominate cigarettes while Scandinavian Tobacco Group controls cigars, cigarillos and smoking tobacco

Tobacco sales remain largely in the hands of grocery retailers

Smokeless tobacco and e-vapour products to perform well, but diminishing prospects for combustible tobacco

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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