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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark

Jun 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Strong growth in chewing tobacco especially among consumers under the legal smoking age

While sales of snus in Denmark are forbidden, these products continue to be present through illicit trade. In terms of chewing tobacco, the popularity of this category exploded in 2020.

Wide variety of flavours and lower prices in relation to cigarettes boost the appeal of e-vapour products in 2020

E-vapour products continued to increase in popularity throughout 2020. One of the most important reasons is the wide variety of flavour variants available in e-liquids.

Tax rises in cigarettes benefit heated tobacco in 2020

Heated tobacco recorded significant growth rates in 2020. One of the main driving factors was consumers’ search for alternatives to cigarettes since the tax rises in 2020.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Denmark with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Denmark market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Denmark?
What are the major brands in Denmark?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Denmark?
What is the product awareness of Smokeless Tobacco and Vapour Products in Denmark?
What innovations are present in Smokeless Tobacco and Vapour Products in Denmark?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong growth in chewing tobacco especially among consumers under the legal smoking age

Wide variety of flavours and lower prices in relation to cigarettes boost the appeal of e-vapour products in 2020

Tax rises in cigarettes benefit heated tobacco in 2020

RECOVERY AND OPPORTUNITIES

Stricter legislation in flavour variants and higher taxes boost illicit trade but attract past consumers of menthol cigarettes

Growth in chewing tobacco due to smoke-free ban in schools and further tax hikes in cigarettes

Promising outlook for heated tobacco due to lower prices and healthier perception compared to cigarettes

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 4 Sales of Tobacco Heating Devices: Volume 2015-2020
Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2016-2020
Table 6 Sales of Heated Tobacco: Volume 2015-2020
Table 7 Sales of Heated Tobacco: % Volume Growth 2016-2020
Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 10 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 13 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 14 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 15 NBO Company Shares of Tobacco Heating Devices: % Volume 2016-2020
Table 16 LBN Brand Shares of Tobacco Heating Devices: % Volume 2017-2020
Table 17 NBO Company Shares of Heated Tobacco: % Volume 2016-2020
Table 18 LBN Brand Shares of Heated Tobacco: % Volume 2017-2020
Table 19 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 20 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 21 Distribution of Tobacco Heating Devices by Format: % Volume 2015-2020
Table 22 Distribution of Heated Tobacco by Format: % Volume 2015-2020
Table 23 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 24 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 25 Forecast Sales of Tobacco Heating Devices: Volume 2020-2025
Table 26 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2025
Table 27 Forecast Sales of Heated Tobacco: Volume 2020-2025
Table 28 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2025
Table 29 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 30 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 31 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 32 Sales of Tobacco by Category: Volume 2015-2020
Table 33 Sales of Tobacco by Category: Value 2015-2020
Table 34 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 35 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 36 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 37 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 38 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 39 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Strong growth in chewing tobacco especially among consumers under the legal smoking age

Wide variety of flavours and lower prices in relation to cigarettes boost the appeal of e-vapour products in 2020

Tax rises in cigarettes benefit heated tobacco in 2020

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Denmark - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Strong growth in chewing tobacco especially among consumers under the legal smoking age

Wide variety of flavours and lower prices in relation to cigarettes boost the appeal of e-vapour products in 2020

Tax rises in cigarettes benefit heated tobacco in 2020

RECOVERY AND OPPORTUNITIES

Stricter legislation in flavour variants and higher taxes boost illicit trade but attract past consumers of menthol cigarettes

Growth in chewing tobacco due to smoke-free ban in schools and further tax hikes in cigarettes

Promising outlook for heated tobacco due to lower prices and healthier perception compared to cigarettes

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Denmark - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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