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The importance of heated tobacco was increasing in 2019. There were approximately 400,000 people in Denmark in 2019, who had no interest in quitting smoking.
House Of Oliver Twist A/S, owned by Swedish March AB, remained the leader of smokeless tobacco in 2019. The 2017 acquisition of both V2 Tobacco and House Of Oliver Twist A/S by Swedish Match AB, and its explosive popularity among young Danish people, supported the stable leading position of the player.
In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by 19% in constant 2019 value terms. This compares to a 9% rise in sales forecast in our 2019 edition of tobacco.
Most products within smokeless tobacco, e-vapour products and heated tobacco are expected to see an increase in value growth during the year, as a result of tax increases implemented in Q1 of 2020. Double-digital growth will be seen from several areas including heated tobacco, heated tobacco products and smokeless tobacco, with cig-a-likes being the only area to expect a decline in growth.
With value and volume growth both expecting to increase in 2020, as a result of rising unit prices and consumers heightened price concerns, the forecast for smokeless tobacco, e-vapour products and heated tobacco is expected to remain positive. Retail value growth will increase in most areas during 2021, with smokeless tobacco seeing a decline until 2022, when an additional tax increase will boost prices again.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Denmark with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Denmark, our research will save you time and money while empowering you to make informed, profitable decisions.
The Smokeless Tobacco and Vapour Products in Denmark market research report includes:
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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.