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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Mexico

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ongoing decline as the category loses popularity

Smokeless tobacco is a small category in Mexico where there are basically two products available: Klondike distributed by Tabasa Import Export and Kayak, distributed by Lieb International, both classified as loose US-style moist snuff, which is consumed mainly by men. During 2018, smokeless tobacco posted a decline in volume due to a contraction in the consumer base.

Anticipated legalisation of e-vapour and heated tobacco products

E-vapour and heated tobacco products are expected to be fully legalised and regulated in the country over the forecast period, which will help to boost category sales. The General Law for Tobacco Control which came into effect 10 years ago only covered products made with tobacco as e-vapour products and heated tobacco products did not exist.

Limited but growing distribution helps these products slowly gain relevance

E-vapour products are mainly sold via internet retailing or small tobacco specialists and are only just beginning to gain relevance amongst the smoking and non-smoking population. However, distribution is widening via tobacco specialists, with some vape specialists also beginning to open.

COMPETITIVE LANDSCAPE

Klondike rapidly eroding share of leading brand Kayak

Kayak and Klondike are currently the only two significant smokeless tobacco brands in Mexico. Kayak remained the outright leader and is imported and distributed by Lieb International.

Regulation limits companies from promoting smokeless tobacco products

In terms of advertising and labelling, smokeless tobacco falls under the same bans and regulations as cigarettes and other tobacco products. The only advantage of smokeless tobacco over other tobacco products is that it can be consumed in places where smoking is banned.

Growing consumer awareness of brands and potential for new entrants

Some of the most popular brands of e-vapour products are Smok, Joyetech, Vaporesso, Eleaf and Evod. The most demanded products are those designed for those who are new to vaping and which are priced at an average of MXN300 to MXN500.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Mexico?
What are the major brands in Mexico?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Mexico?
What is the product awareness of Smokeless Tobacco and Vapour Products in Mexico?
What innovations are present in Smokeless Tobacco and Vapour Products in Mexico?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Mexico - Category analysis

HEADLINES

PROSPECTS

Ongoing decline as the category loses popularity

Anticipated legalisation of e-vapour and heated tobacco products

Limited but growing distribution helps these products slowly gain relevance

COMPETITIVE LANDSCAPE

Klondike rapidly eroding share of leading brand Kayak

Regulation limits companies from promoting smokeless tobacco products

Growing consumer awareness of brands and potential for new entrants

CATEGORY DATA

Table 1 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 6 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 7 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 8 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2018-2023
Table 9 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 10 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 12 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 13 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 14 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 15 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Mexico - Industry Overview

EXECUTIVE SUMMARY

Cigarettes hit by cutting back, quitting and rising prices

Tobacco brands face strong marketing and advertising restrictions

Phillip Morris and British American Tobacco lead thanks to wide price range

Consumers favour traditional grocery retailers for cigarettes

Growth constrained by diminishing smoking prevalence but benefits from innovation

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 16 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 17 Sales of Tobacco by Category: Volume 2013-2018
Table 18 Sales of Tobacco by Category: Value 2013-2018
Table 19 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 20 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ongoing decline as the category loses popularity

Anticipated legalisation of e-vapour and heated tobacco products

Limited but growing distribution helps these products slowly gain relevance

COMPETITIVE LANDSCAPE

Klondike rapidly eroding share of leading brand Kayak

Regulation limits companies from promoting smokeless tobacco products

Growing consumer awareness of brands and potential for new entrants

Overview

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Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Mexico - Category analysis

HEADLINES

PROSPECTS

Ongoing decline as the category loses popularity

Anticipated legalisation of e-vapour and heated tobacco products

Limited but growing distribution helps these products slowly gain relevance

COMPETITIVE LANDSCAPE

Klondike rapidly eroding share of leading brand Kayak

Regulation limits companies from promoting smokeless tobacco products

Growing consumer awareness of brands and potential for new entrants

CATEGORY DATA

Tobacco in Mexico - Industry Overview

EXECUTIVE SUMMARY

Cigarettes hit by cutting back, quitting and rising prices

Tobacco brands face strong marketing and advertising restrictions

Phillip Morris and British American Tobacco lead thanks to wide price range

Consumers favour traditional grocery retailers for cigarettes

Growth constrained by diminishing smoking prevalence but benefits from innovation

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

E-vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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