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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Mexico

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

The shift away from moist snuff continues

Smokeless tobacco is a small category in Mexico where there are essentially two products available: Klondike distributed by Tabasa Import Export Ltd SA de CV and Kayak, distributed by Lieb International, both classified as loose US-style moist snuff, which is consumed mainly by men. During 2019, smokeless tobacco posted a fairly strong decline in volume sales due to a contraction in the consumer base.

Word of mouth is key to maintaining some demand for smokeless tobacco

In terms of advertising and labelling, smokeless tobacco falls under the same bans and regulations as cigarettes and other tobacco products. The only advantage of smokeless tobacco over other tobacco products is that it can be consumed in places where smoking is banned.

Limited distribution slowly improving

In 2019, new brands of smokeless tobacco were being sold through e-commerce retailers, whereas Kayak, one of the main brands, was found to be out of stock online. However, the only significant sales are generated through tobacco specialists and the dominant mixed retailers category.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to decline by 6% in constant 2019 value terms, in light of the impact of COVID-19. This compares with a 1% rise in sales forecast in Euromonitor International’s 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Despite the new ban on the import of heated tobacco, in 2020 Philip Morris International Inc began to promote demonstrations for its IQOS model and offer home delivery, taking advantage of the great number of consumers switching to e-commerce as they looked to limit going out. The channel is also more difficult for the health authorities to control, which may see further heated tobacco and e-vapour products appearing in Mexico before the government is able to clamp down more effectively.

Recovery and opportunities

As the economy begins to recover from the impact of COVID-19 and purchasing power is restored, sales are likely to begin normalising over 2021, with the fall in demand for moist snuff set to be steeper over the forecast period. Given the rise in health-awareness, intensified by the pandemic, more tobacco consumers will be seeking products suitable for use in private, often enclosed, space and/or which respect the personal space of others when the user is in a public area.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Mexico market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Mexico?
What are the major brands in Mexico?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Mexico?
What is the product awareness of Smokeless Tobacco and Vapour Products in Mexico?
What innovations are present in Smokeless Tobacco and Vapour Products in Mexico?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Mexico - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

The shift away from moist snuff continues

Word of mouth is key to maintaining some demand for smokeless tobacco

Limited distribution slowly improving

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Smokeless Tobacco by Category: Volume 2014-2019
Table 2 Sales of Smokeless Tobacco by Category: % Volume Growth 2014-2019
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Smokeless Tobacco: % Volume 2015-2019
Table 6 LBN Brand Shares of Smokeless Tobacco: % Volume 2016-2019
Table 7 Distribution of Smokeless Tobacco by Format: % Volume 2014-2019
Table 8 Forecast Sales of Smokeless Tobacco by Category: Volume 2019-2024
Table 9 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2019-2024
Table 10 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024

Tobacco in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Production boosted by global players’ investment in Mexico

Cigarette landscape grows more flavourful, while Vype and IQOS launch

Excise tax hike on cigarettes a steep challenge for players, with disposable incomes still to recover from COVID-19 impact

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 11 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 12 Sales of Tobacco by Category: Volume 2014-2019
Table 13 Sales of Tobacco by Category: Value 2014-2019
Table 14 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 15 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 16 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 17 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Mexico

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

The shift away from moist snuff continues

Word of mouth is key to maintaining some demand for smokeless tobacco

Limited distribution slowly improving

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Mexico - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

The shift away from moist snuff continues

Word of mouth is key to maintaining some demand for smokeless tobacco

Limited distribution slowly improving

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY DATA

Tobacco in Mexico - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Production boosted by global players’ investment in Mexico

Cigarette landscape grows more flavourful, while Vype and IQOS launch

Excise tax hike on cigarettes a steep challenge for players, with disposable incomes still to recover from COVID-19 impact

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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