Smokeless tobacco, e-vapour products and heated tobacco faced another unusual year in 2021 due to the COVID-19 crisis. Travel abroad remained more challenging than normal due to restrictions and requirements imposed on travellers, while restrictions on restaurants and bars contributed to people continuing to stay at home more often than under normal circumstances.
E-vapour products remained the only category from smokeless tobacco, e-vapour products and heated tobacco that was available through retailing channels in Finland in 2021. Retailing of snus remained banned but private imports were allowed to a certain level.
Nicotine pouches are treated as OTC products up to 4mg and are intended for use in quitting smoking. As they are considered medicinal, unlike tobacco products that are not counted as medicine, buying them from other EU countries is legal until the level of 4mg.
As of March 2022, with the worst of the COVID-19 crisis over, at least for the time being, the greatest uncertainty comes from the Russian invasion of Ukraine. There have been extremely tough sanctions imposed against Russia across the EU, and Russian reaction remains to be seen.
Snus is gaining ground in the Finnish market, with the product being the “big hidden factor” in tobacco in Finland. While there are no legal domestic sales and snus is not tracked in the data, it is becoming increasingly popular, possibly due to many users considering it less harmful than cigarettes and its lack of smoke.
Apart from snus, products in the smokeless tobacco, e-vapour products and heated tobacco category are expected to remain marginal. E-cigarettes will continue to have low but potentially increasing prevalence.
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Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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