E-vapour and heated tobacco continued to register growth in 2021, with even higher growth than the previous year. Its rising consumers base consists of former cigarette smokers and also young adults, especially students, with no previous history of consuming tobacco products.
The competitive landscape for e-vapour products continued to be fragmented, with nearly three-quarters of value share attributed to others. All the same, the two leading players, Cigarrillos Electronicos R Diaz and Oguiot Import have a sizeable foothold and both players gained further value share in 2021, at the expense of others.
Hookahs were banned in enclosed areas in 2019. The new measure seeks to prevent public health-related issues (some deaths have resulted from hookah use in recent years, including among young people at dance clubs), as there is little or no control of the substances added to the apparatus for consumption.
E-vapour products and heated tobacco will continue to register healthy growth over the forecast period, driven by an increase in cigarette smokers switching to less harmful alternatives, as well as new consumers trying smokeless tobacco products for the first time. However, high prices will continue to dampen growth, particularly if inflation continues on its upward trajectory.
Health authorities have already expressed concern about the increased prevalence of vaping among young adults and there is expected to be restrictions introduced over the forecast period. Potentially, vaping could be banned in enclosed public spaces such as hospitals and perhaps also extending to private establishments such as restaurants and retail outlets.
Heated tobacco is a late entry to the Dominican Republic, meaning more companies will enter the landscape over the forecast period. Some users of these products are former cigarette smokers who began using heated tobacco as a smoke-free option in the belief that these products offer a reduced harm alternative to cigarettes.
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Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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