The general trend within e-liquids is towards products with less nicotine. E-liquid with 0 mg/ml and products with 1-9 mg/ml saw the strongest growth in 2021, while those with nicotine levels of 20mg/ml and more witnessed share decline.
There have been only two nicotine pouches brands since they first appeared on the Serbian market back in 2019. However, one of them, Paz, disappeared from the market early in 2021, so its share dropped massively during the year, together with size of the category as a whole.
The two largest players in tobacco as a whole in Serbia – Philip Morris and British American Tobacco – have both continued to invest heavily in their heated tobacco portfolios. The advertising has included point-of-sale promotions and banners, as well as giving away pamphlets with information about these products.
Nicotine pouches and heated tobacco are expected to see the highest retail volume growth in the Serbian market over the forecast period. Nicotine pouches will grow strongly due to starting from a very low base, and also because the Paz brand is expected to be reintroduced to the market in the early years of the forecast period.
E-vapour products is set to see continued dynamism over the forecast period. There are plenty of novelties and new products launched in this category on a relatively frequent basis and this is certainly expected to continue over the forecast period, especially because the consumer base is expected to keep growing quickly.
Many parts of the smokeless tobacco, e-vapour products and heated tobacco category remained relatively unregulated in 2021. This was especially true for nicotine pouches and heated tobacco.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!