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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Negligible sales of smokeless tobacco due to low awareness

Sales of smokeless tobacco remained negligible in Vietnam in 2018, with local consumers generally being unaware of such products. Chewing tobacco with betel is the only product with a presence, but is available only in tobacco specialists in large cities such as Ho Chi Minh and Hanoi.

Growing popularity of e-vapour products to help quit smoking cigarettes

At the end of the review period e-vapour products registered healthy current value growth, particularly in urban areas. The main purchasers of such products are young adults of legal smoking age, who are influenced by Western culture.

Personal imports dominate heated tobacco despite not being considered legal

Heated tobacco remained a small category in Vietnam in 2018, but is attracting attention from young adults of legal smoking age. However, all the heated tobacco products purchased are personal imports from Russia, Japan and European countries, and are not registered with the government.

COMPETITIVE LANDSCAPE

E-vapour products remains fragmented

E-vapour products remained fragmented in Vietnam at the end of the review period, although Ritchy Group continued to gain a stronger foothold in e-liquids with its Aramax and Liqua brands. The majority of e-vapour products are imported by small trading companies or retailers, which typically import goods from countries such as China, the US, Malaysia and Japan.

Shenzhen Joye Technology maintains its lead thanks to retailer recommendations

Shenzhen Joye Technology held the leading position in open vaping system charging and vapourising devices with its popular Joyetech range in 2018, despite the highly fragmented nature of the category. The company offers various brands at competitive prices, seeking to appeal to consumers with different income levels.

Vinataba is not yet present in heated tobacco, but this could change

Within heated tobacco products, as of 2018, there had not been any official launch, with the category consisting almost exclusively of personal and parallel imports from various countries. iQos is the main brand in tobacco heating devices, whilst HEETS is the main brand in heated tobacco sticks.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Vietnam?
What are the major brands in Vietnam?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Vietnam?
What is the product awareness of Smokeless Tobacco and Vapour Products in Vietnam?
What innovations are present in Smokeless Tobacco and Vapour Products in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Negligible sales of smokeless tobacco due to low awareness

Growing popularity of e-vapour products to help quit smoking cigarettes

Personal imports dominate heated tobacco despite not being considered legal

COMPETITIVE LANDSCAPE

E-vapour products remains fragmented

Shenzhen Joye Technology maintains its lead thanks to retailer recommendations

Vinataba is not yet present in heated tobacco, but this could change

Overview

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Overview

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Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Negligible sales of smokeless tobacco due to low awareness

Growing popularity of e-vapour products to help quit smoking cigarettes

Personal imports dominate heated tobacco despite not being considered legal

COMPETITIVE LANDSCAPE

E-vapour products remains fragmented

Shenzhen Joye Technology maintains its lead thanks to retailer recommendations

Vinataba is not yet present in heated tobacco, but this could change

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

Want to find out more about this report?

Why buy this report?

Want to find out more about this report?

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