E-vapour products and heated tobacco still lacked necessary and clear legalisation and instruction from the Vietnamese government in 2021, despite setting out proposals for a ban on these products. As e-cigarettes are still quite new products in the country, the Vietnamese government has still not signed off on legislation governing these products.
Vietnam National Tobacco Corp (Vinataba) is the government-appointed sole distributor for all tobacco products in the country. However, the company currently does not import and distribute e-vapour products and heated tobacco products.
Sales of smokeless tobacco remained negligible in Vietnam in 2021, with local consumers generally being unaware of such products. Chewing tobacco with betel is the only product with a presence but it is available only in tobacco specialists in large cities such as Ho Chi Minh and Hanoi.
In 2019 Vietnam’s Ministry of Health proposed a ban on e-cigarettes and shisha, while at a meeting in March 2020 an official from the Health Ministry’s legal department confirmed that Vietnam will introduce a ban on the sale, production and import of e-vapour products and heated tobacco. Due to the negative effects of e-cigarettes and shisha, particularly on young people, and concerns over their effect on social order and security, the Ministry of Health is working with the Ministry of Industry and Trade to propose that the government and the National Assembly ban the use and import of e-cigarettes and shisha into Vietnam with this ban expected to come into force in the forecast period.
Over the forecast period, both e-vapour products and heated tobacco are projected to gain popularity among young smokers in Vietnam with these products perceived to have a less harmful image. While these products are likely to be officially banned in the forecast period, the illicit trade in these products will depend on how strictly the government enforces the ban and also how large the fines are.
Vietnam National Tobacco Corp (Vinataba) is the only company authorised by the Vietnamese government in the management of all tobacco products in the country. As of the time of writing this report Vinataba did not retail or produce tobacco free oral nicotine and as such it had a negligible presence in Vietnam.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
See All of Our DefinitionsThis report originates from Passport, our Smokeless Tobacco and Vapour Products research and analysis database.
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