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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Negligible sales of smokeless tobacco due to low awareness

Sales of smokeless tobacco remained negligible in Vietnam in 2018, with local consumers generally being unaware of such products. Chewing tobacco with betel is the only product with a presence, but is available only in tobacco specialists in large cities such as Ho Chi Minh and Hanoi.

Growing popularity of e-vapour products to help quit smoking cigarettes

At the end of the review period e-vapour products registered healthy current value growth, particularly in urban areas. The main purchasers of such products are young adults of legal smoking age, who are influenced by Western culture.

Personal imports dominate heated tobacco despite not being considered legal

Heated tobacco remained a small category in Vietnam in 2018, but is attracting attention from young adults of legal smoking age. However, all the heated tobacco products purchased are personal imports from Russia, Japan and European countries, and are not registered with the government.

COMPETITIVE LANDSCAPE

E-vapour products remains fragmented

E-vapour products remained fragmented in Vietnam at the end of the review period, although Ritchy Group continued to gain a stronger foothold in e-liquids with its Aramax and Liqua brands. The majority of e-vapour products are imported by small trading companies or retailers, which typically import goods from countries such as China, the US, Malaysia and Japan.

Shenzhen Joye Technology maintains its lead thanks to retailer recommendations

Shenzhen Joye Technology held the leading position in open vaping system charging and vapourising devices with its popular Joyetech range in 2018, despite the highly fragmented nature of the category. The company offers various brands at competitive prices, seeking to appeal to consumers with different income levels.

Vinataba is not yet present in heated tobacco, but this could change

Within heated tobacco products, as of 2018, there had not been any official launch, with the category consisting almost exclusively of personal and parallel imports from various countries. iQos is the main brand in tobacco heating devices, whilst HEETS is the main brand in heated tobacco sticks.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Vietnam?
What are the major brands in Vietnam?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Vietnam?
What is the product awareness of Smokeless Tobacco and Vapour Products in Vietnam?
What innovations are present in Smokeless Tobacco and Vapour Products in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam - Category analysis

HEADLINES

PROSPECTS

Negligible sales of smokeless tobacco due to low awareness

Growing popularity of e-vapour products to help quit smoking cigarettes

Personal imports dominate heated tobacco despite not being considered legal

COMPETITIVE LANDSCAPE

E-vapour products remains fragmented

Shenzhen Joye Technology maintains its lead thanks to retailer recommendations

Vinataba is not yet present in heated tobacco, but this could change

CATEGORY DATA

Table 1 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2018
Table 3 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 4 Sales of Tobacco Heating Devices: Value 2013-2018
Table 5 Sales of Heated Tobacco: Volume 2013-2018
Table 6 Sales of Heated Tobacco: Value 2013-2018
Table 7 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 8 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 14 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 16 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 17 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 21 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Growth for tobacco, as graphic health warnings lose efficacy

Smokers use e-vapour products to quit smoking cigarettes

Vinataba maintains its lead in cigarettes due to government support

Street vendors still dominate despite not meeting government requirements

Continued growth for all tobacco categories, especially heated tobacco

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc)
Advertising through retail points of sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (e.g. cigarette-branded lighters, pens, etc)

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Negligible sales of smokeless tobacco due to low awareness

Growing popularity of e-vapour products to help quit smoking cigarettes

Personal imports dominate heated tobacco despite not being considered legal

COMPETITIVE LANDSCAPE

E-vapour products remains fragmented

Shenzhen Joye Technology maintains its lead thanks to retailer recommendations

Vinataba is not yet present in heated tobacco, but this could change

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam - Category analysis

HEADLINES

PROSPECTS

Negligible sales of smokeless tobacco due to low awareness

Growing popularity of e-vapour products to help quit smoking cigarettes

Personal imports dominate heated tobacco despite not being considered legal

COMPETITIVE LANDSCAPE

E-vapour products remains fragmented

Shenzhen Joye Technology maintains its lead thanks to retailer recommendations

Vinataba is not yet present in heated tobacco, but this could change

CATEGORY DATA

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Growth for tobacco, as graphic health warnings lose efficacy

Smokers use e-vapour products to quit smoking cigarettes

Vinataba maintains its lead in cigarettes due to government support

Street vendors still dominate despite not meeting government requirements

Continued growth for all tobacco categories, especially heated tobacco

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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