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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Vietnam’s Ministry of Health proposes a ban on e-cigarettes and shisha in 2019

In 2019 Vietnam’s Ministry of Health proposed a ban on e-cigarettes and shisha. Due to the negative effects of e-cigarettes and shisha, particularly on young people, and concerns over their effect on social order and security, the Ministry of Health is working with the Ministry of Industry and Trade to propose that the government and the National Assembly ban the use and import of e-cigarettes and shisha into Vietnam by 2020.

The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products

Vietnam National Tobacco Corp (Vinataba) is the government-appointed sole distributor for all tobacco products in the country. However, the company currently does not import and distribute e-vapour products and heated tobacco products.

Smokeless tobacco continues to attract little interest

Sales of smokeless tobacco remained negligible in Vietnam in 2019, with local consumers generally being unaware of such products. Chewing tobacco with betel is the only product with a presence but it is available only in tobacco specialists in large cities such as Ho Chi Minh and Hanoi.

2020 AND BEYOND

COVID-19 impact

COVID-19 is likely to have disrupted the supply of e-vapour products and heated tobacco into Vietnam, with these products being imported directly by retailers.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

The measures taken to control COVID-19 have resulted in some stores being forced to close and this is likely to negatively impact sales of all categories within smokeless tobacco, e-vapour products and heated tobacco. Sales of smokeless tobacco were already negligible prior to COVID-19 and so its impact is likely to be largely unnoticeable.

Recovery and opportunities

The future of e-vapour products and heated tobacco remains largely dependent on what legislation the government introduces to control the supply and sale of these products. Given the Ministry of Health’s proposal to ban the sale of e-vapour products it seems unlikely that these products will be able to gain a strong and legal foothold in the market.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Vietnam?
What are the major brands in Vietnam?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Vietnam?
What is the product awareness of Smokeless Tobacco and Vapour Products in Vietnam?
What innovations are present in Smokeless Tobacco and Vapour Products in Vietnam?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Vietnam’s Ministry of Health proposes a ban on e-cigarettes and shisha in 2019

The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products

Smokeless tobacco continues to attract little interest

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Heated Tobacco: Volume 2014-2019
Table 2 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 3 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2020-2024
Table 4 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 5 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2024
Table 6 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 7 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2024

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Health concerns and the growing presence of illicit trade threatens sales

Vinataba retains its dominance but drops share as it goes through restructuring process

Uncertain future for tobacco in Vietnam

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 8 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 9 Sales of Tobacco by Category: Volume 2014-2019
Table 10 Sales of Tobacco by Category: Value 2014-2019
Table 11 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 12 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 13 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 14 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 15 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 16 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Vietnam’s Ministry of Health proposes a ban on e-cigarettes and shisha in 2019

The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products

Smokeless tobacco continues to attract little interest

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Vietnam - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Vietnam’s Ministry of Health proposes a ban on e-cigarettes and shisha in 2019

The sale of e-vapour products and heated tobacco remains a grey area with Vinataba not yet distributing these products

Smokeless tobacco continues to attract little interest

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY DATA

Tobacco in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Health concerns and the growing presence of illicit trade threatens sales

Vinataba retains its dominance but drops share as it goes through restructuring process

Uncertain future for tobacco in Vietnam

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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