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With greater migration to e-vapour products from cigarettes and new generations of people taking up the habit the category achieved strong growth in 2019. The category of e-vapour products expanded further in 2019 via new product launches as well as a wider distribution network, with neighbourhood vape shops now selling in the provinces and areas of lower population density, providing these products with greater reach.
In 2019, e-vapour products were not included in Executive Order No 26, which provides for the establishment of smoke-free environments in public and enclosed places. However, the Department of Health issued an advisory stating that e-vapour products are not a proven nicotine replacement therapy and that there is no scientific evidence to confirm their safety and efficacy.
VGOD led retail value sales of open vaping systems charging and vapourising devices in 2019. Its strong brand recognition, various price points, sleek designs and availability in neighbourhood vape shops and tobacco specialists underpin many consumers’ preference for VGOD’s vapour devices.
In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by just 2% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 21% rise in sales forecast in our 2019 edition of tobacco.
The COVID-19 crisis had a significant negative impact on e-vapour products in 2020 in the second quarter of 2020 given the enforced closure of non-grocery specialists during the lockdown. As this market is principally comprised of open vaping systems, these products were impacted the most severely.
The category is expected to enjoy an immediate rebound once lockdown restrictions are eased and society slowly returns to normal. However, since President Rodrigo Roa Duterte signed Executive Order No.
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Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Philippines with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.
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