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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

Jul 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Growth in popularity of e-vapour products thanks to new launches and wider distribution network, while heated tobacco products remains niche

With greater migration to e-vapour products from cigarettes and new generations of people taking up the habit the category achieved strong growth in 2019. The category of e-vapour products expanded further in 2019 via new product launches as well as a wider distribution network, with neighbourhood vape shops now selling in the provinces and areas of lower population density, providing these products with greater reach.

Calls for regulation from enthusiasts and players

In 2019, e-vapour products were not included in Executive Order No 26, which provides for the establishment of smoke-free environments in public and enclosed places. However, the Department of Health issued an advisory stating that e-vapour products are not a proven nicotine replacement therapy and that there is no scientific evidence to confirm their safety and efficacy.

VGOD struggles to maintain share due to growth in counterfeits, despite its good reputation

VGOD led retail value sales of open vaping systems charging and vapourising devices in 2019. Its strong brand recognition, various price points, sleek designs and availability in neighbourhood vape shops and tobacco specialists underpin many consumers’ preference for VGOD’s vapour devices.

2020 AND BEYOND

COVID-19 impact

In 2020, sales of smokeless tobacco, e-vapour products and heated tobacco are now expected to grow by just 2% in constant 2019 value terms in light of the impact of COVID-19. This compares to a 21% rise in sales forecast in our 2019 edition of tobacco.

Affected products within smokeless tobacco, e-vapour products and heated tobacco

The COVID-19 crisis had a significant negative impact on e-vapour products in 2020 in the second quarter of 2020 given the enforced closure of non-grocery specialists during the lockdown. As this market is principally comprised of open vaping systems, these products were impacted the most severely.

Recovery and opportunities

The category is expected to enjoy an immediate rebound once lockdown restrictions are eased and society slowly returns to normal. However, since President Rodrigo Roa Duterte signed Executive Order No.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Philippines?
What are the major brands in Philippines?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Philippines?
What is the product awareness of Smokeless Tobacco and Vapour Products in Philippines?
What innovations are present in Smokeless Tobacco and Vapour Products in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in popularity of e-vapour products thanks to new launches and wider distribution network, while heated tobacco products remains niche

Calls for regulation from enthusiasts and players

VGOD struggles to maintain share due to growth in counterfeits, despite its good reputation

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2014-2019

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2014-2019
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2014-2019
Table 4 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 5 NBO Company Shares of E-Vapour Products: % Value 2015-2019
Table 6 LBN Brand Shares of E-Vapour Products: % Value 2016-2019
Table 7 Distribution of E-Vapour Products by Format: % Value 2014-2019
Table 8 Forecast Sales of Tobacco Heating Devices: Volume 2019-2024
Table 9 Forecast Sales of Heated Tobacco: Volume 2019-2024
Table 10 Forecast Sales of Heated Tobacco: % Volume Growth 2020-2024
Table 11 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2019-2024
Table 12 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2019-2024

Tobacco in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Further increases in unitary taxation in 2019 boosts sales of mid-priced and premium products

Philip Morris Fortune Tobacco Corp maintains outright lead in cigarettes

Challenging times ahead for the Philippine tobacco industry

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 13 Number of Adult Smokers by Gender 2014-2019

MARKET DATA

Table 14 Sales of Tobacco by Category: Volume 2014-2019
Table 15 Sales of Tobacco by Category: Value 2014-2019
Table 16 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 17 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 18 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 19 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 20 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 21 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Growth in popularity of e-vapour products thanks to new launches and wider distribution network, while heated tobacco products remains niche

Calls for regulation from enthusiasts and players

VGOD struggles to maintain share due to growth in counterfeits, despite its good reputation

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Growth in popularity of e-vapour products thanks to new launches and wider distribution network, while heated tobacco products remains niche

Calls for regulation from enthusiasts and players

VGOD struggles to maintain share due to growth in counterfeits, despite its good reputation

2020 AND BEYOND

COVID-19 impact

Affected products within smokeless tobacco, e-vapour products and heated tobacco

Recovery and opportunities

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in the Philippines - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Further increases in unitary taxation in 2019 boosts sales of mid-priced and premium products

Philip Morris Fortune Tobacco Corp maintains outright lead in cigarettes

Challenging times ahead for the Philippine tobacco industry

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

DEFINITIONS

SOURCES

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