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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

Sep 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Distribution growth leads to brand success as vape shops mushroom

The number of vape shops has mushroomed in the Philippines. Neighbourhood vape shops in the provinces and cities allow vapers to stock up on e-liquids and other supplies at different price points.

Calls for regulation from enthusiasts and players

E-vapour products are not included in Executive Order No 26, which provides for the establishment of smoke-free environments in public and enclosed places. However, the Department of Health has issued an advisory stating that e-cigarettes are not a proven nicotine replacement therapy and that there is no scientific evidence to confirm their safety and efficacy.

From cigarettes to e-vapour devices

As e-vapour products remain relatively new in the Philippines, young adult smokers and former cigarette smokers are gradually gravitating to these products. This is likely to benefit open vaping systems in particular, which can be used with a wide range of different e-liquids and flavours.

COMPETITIVE LANDSCAPE

VGOD struggles to maintain share despite good reputation

Supported by global recognition, VGOD led retail value sales of open vaping systems charging and vapourising devices in 2018. In addition to strong brand recognition, its various price points, sleek designs and availability in neighbourhood vape shops and tobacco specialists underpin many consumers’ preference for VGOD’s vapour devices.

Vapor Bliss expands its reach but sees share decline due to fragmentation

The competitive landscape in e-vapour products remained highly fragmented in 2017. The overall leader, Vapor Bliss, also continued to lead e-liquids in value terms.

Philip Morris considers shifting to heated tobacco over the forecast period

In line with the global company’s direction to stop selling cigarettes, Philip Morris Philippines mentions that it might consider launching smokeless tobacco such as e-cigarettes and heated tobacco over the forecast period.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Philippines with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Philippines, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Philippines market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Philippines?
What are the major brands in Philippines?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Philippines?
What is the product awareness of Smokeless Tobacco and Vapour Products in Philippines?
What innovations are present in Smokeless Tobacco and Vapour Products in Philippines?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines - Category analysis

HEADLINES

PROSPECTS

Distribution growth leads to brand success as vape shops mushroom

Calls for regulation from enthusiasts and players

From cigarettes to e-vapour devices

COMPETITIVE LANDSCAPE

VGOD struggles to maintain share despite good reputation

Vapor Bliss expands its reach but sees share decline due to fragmentation

Philip Morris considers shifting to heated tobacco over the forecast period

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 9 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 10 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 11 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 12 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 13 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 14 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 16 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 17 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 21 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Higher tax and price increases encourage down-trading

Unitary taxation narrows price range but economy cigarettes still benefit from cost concerns

Philip Morris Fortune Tobacco benefits from keeping Marlboro prices steady

Distribution channels vary between tobacco categories

Despite volume decline, value growth expected in cigarettes due to tax rises

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Distribution growth leads to brand success as vape shops mushroom

Calls for regulation from enthusiasts and players

From cigarettes to e-vapour devices

COMPETITIVE LANDSCAPE

VGOD struggles to maintain share despite good reputation

Vapor Bliss expands its reach but sees share decline due to fragmentation

Philip Morris considers shifting to heated tobacco over the forecast period

Overview

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Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in the Philippines - Category analysis

HEADLINES

PROSPECTS

Distribution growth leads to brand success as vape shops mushroom

Calls for regulation from enthusiasts and players

From cigarettes to e-vapour devices

COMPETITIVE LANDSCAPE

VGOD struggles to maintain share despite good reputation

Vapor Bliss expands its reach but sees share decline due to fragmentation

Philip Morris considers shifting to heated tobacco over the forecast period

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in the Philippines - Industry Overview

EXECUTIVE SUMMARY

Higher tax and price increases encourage down-trading

Unitary taxation narrows price range but economy cigarettes still benefit from cost concerns

Philip Morris Fortune Tobacco benefits from keeping Marlboro prices steady

Distribution channels vary between tobacco categories

Despite volume decline, value growth expected in cigarettes due to tax rises

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

“Reduced harm”

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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