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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

Jul 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Niche of e-vapour products continues to expand with no significant impact of pandemic on its positive growth trajectory in 2020

There was no significant impact on the performance of niche category smokeless tobacco, e-vapour products and heated tobacco by the emergence of COVID-19 in Pakistan in 2020, with current value sales continuing to record double-digit growth. Its ongoing impressive performance was driven by e-vapour products, which largely appeal to urban residents, and those consumers looking for a way to reduce their consumption of cigarettes or as an aid to quitting altogether.

Urban locations continue to drive demand for e-vapour products

E-vapour products has experienced increasing popularity in the major cities of the country including Karachi, Islamabad and Lahore, with growing penetration of this product amongst young urban adults: cigarette smokers who can afford more expensive alternatives are increasingly switching to vaping for perceived health reasons, while others have adopted vaping out of curiosity and aspirational factors. These early adopters, however, dominated the market in 2020 and contributed the most to stronger sales.

Highly fragmented competitive landscape with lack of consumer loyalty

E-vapour products remained a highly fragmented competitive landscape in 2020, led by Shenzhen IVPS Technology Co Ltd which also leads the larger value category of open vaping systems through its SMOK brand, ahead of its closest rivals Shenzhen Smoore Technology Co Ltd and Shenzhen Joye Technology Co Ltd with their respective brands Vaporesso and Joyetech. The players retained their leadership largely due to their reputation for quality and better distribution.

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Overview

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Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Pakistan?
What are the major brands in Pakistan?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Pakistan?
What is the product awareness of Smokeless Tobacco and Vapour Products in Pakistan?
What innovations are present in Smokeless Tobacco and Vapour Products in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Niche of e-vapour products continues to expand with no significant impact of pandemic on its positive growth trajectory in 2020

Urban locations continue to drive demand for e-vapour products

Highly fragmented competitive landscape with lack of consumer loyalty

RECOVERY AND OPPORTUNITIES

E-vapour products potential for further expansion due to population growth and improving economy

Negative media reports and potential for introduction of legislation only negative factors to halt strong growth trajectory of e-vapour products in Pakistan

E-commerce likely to gain further share of distribution, driven by urban young adults

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2015-2020

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco by Category: Volume 2015-2020
Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2015-2020
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2015-2020
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2015-2020
Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018-2020
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2016-2020
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2017-2020
Table 9 NBO Company Shares of E-Vapour Products: % Value 2016-2020
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2017-2020
Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2015-2020
Table 12 Distribution of E-Vapour Products by Format: % Value 2015-2020
Table 13 Forecast Sales of Smokeless Tobacco by Category: Volume 2020-2025
Table 14 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2020-2025
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2020-2025
Table 16 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2020-2025

Tobacco in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 17 Number of Adult Smokers by Gender 2015-2020

MARKET DATA

Table 18 Sales of Tobacco by Category: Volume 2015-2020
Table 19 Sales of Tobacco by Category: Value 2015-2020
Table 20 Sales of Tobacco by Category: % Volume Growth 2015-2020
Table 21 Sales of Tobacco by Category: % Value Growth 2015-2020
Table 22 Forecast Sales of Tobacco by Category: Volume 2020-2025
Table 23 Forecast Sales of Tobacco by Category: Value 2020-2025
Table 24 Forecast Sales of Tobacco by Category: % Volume Growth 2020-2025
Table 25 Forecast Sales of Tobacco by Category: % Value Growth 2020-2025

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Niche of e-vapour products continues to expand with no significant impact of pandemic on its positive growth trajectory in 2020

Urban locations continue to drive demand for e-vapour products

Highly fragmented competitive landscape with lack of consumer loyalty

Overview

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Overview

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Niche of e-vapour products continues to expand with no significant impact of pandemic on its positive growth trajectory in 2020

Urban locations continue to drive demand for e-vapour products

Highly fragmented competitive landscape with lack of consumer loyalty

RECOVERY AND OPPORTUNITIES

E-vapour products potential for further expansion due to population growth and improving economy

Negative media reports and potential for introduction of legislation only negative factors to halt strong growth trajectory of e-vapour products in Pakistan

E-commerce likely to gain further share of distribution, driven by urban young adults

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Pakistan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on tobacco

COVID-19 country impact

Company response

Retailing shift

What next for tobacco?

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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