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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

E-vapour products on the rise as distribution improves and awareness increases

Although growing from a low base, e-vapour products saw a sharp rise in demand in 2018. This was boosted by an increase in distribution and growing awareness of these products.

Ban on chewing tobacco continues to have negative impact

Smokeless tobacco continued to feel the effects of the ban on chewing tobacco that was introduced in Pakistan’s Punjab and Sindh provinces in 2016/2017. Those who violate these bans can face fines and imprisonment, or both.

Internet helps build awareness about e-vapour products

With a rapid rise in demand a host of new online shops have opened in Pakistan looking to cater to this new consumer base. Some of these retailers have also taken an omnichannel approach, such as Le-Vap, in order to reach a larger audience by having both a store-based presence and an online one.

COMPETITIVE LANDSCAPE

New product development improves experience of e-vapour products

E-vapour products saw tremendous growth over the review period, although demand remain largely limited to urban middle-income men. Nevertheless, the category continued to see regular new product development and new product launches, such as higher quality e-liquids, with there being a large number of players looking to stake a claim in e-vapour products.

E-vapour products highly fragmented as emerging players find their way

E-vapour products remains a highly fragmented category with the leading brands such as SMOK, Joyetech and Vaporesso at the front largely thanks to their reputation for quality and better distribution and their strength in open vaping systems. In terms of e-liquids the competitive landscape is even more fragmented with a wide range of price-points, flavours and brands on offer.

Competitive landscape continues to be affected by ban on chewing tobacco

Chewing tobacco also remained a fragmented category in Pakistan in 2018, with regional and unbranded players accounting for the largest share of retail volume sales. The two leading brands Pan Parag Ghutka and JM Ghutka both saw a further decline in retail volume terms in 2018 as they continued to feel the effects of the ban on chewing tobacco in the Punjab and Sindh provinces.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Pakistan?
What are the major brands in Pakistan?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Pakistan?
What is the product awareness of Smokeless Tobacco and Vapour Products in Pakistan?
What innovations are present in Smokeless Tobacco and Vapour Products in Pakistan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan - Category analysis

HEADLINES

PROSPECTS

E-vapour products on the rise as distribution improves and awareness increases

Ban on chewing tobacco continues to have negative impact

Internet helps build awareness about e-vapour products

COMPETITIVE LANDSCAPE

New product development improves experience of e-vapour products

E-vapour products highly fragmented as emerging players find their way

Competitive landscape continues to be affected by ban on chewing tobacco

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Volume 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 4 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2013-2018
Table 5 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 6 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 7 NBO Company Shares of Smokeless Tobacco: % Volume 2014-2018
Table 8 LBN Brand Shares of Smokeless Tobacco: % Volume 2015-2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 Distribution of Smokeless Tobacco by Format: % Volume 2013-2018
Table 12 Distribution of E-Vapour Products by Format: % Value 2013-2018
Table 13 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 14 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023

Tobacco in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Tax reforms steer consumers back to legal cigarettes boosting volume sales

E-vapour products seeing dynamic growth but health body recommends a ban

Pakistan Tobacco and Philip Morris increase their dominance thanks to tax changes

Convenience remains key to the distribution of cigarettes

Removal of the tier 3 rate of FED casts a shadow on the future of cigarettes

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 16 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 17 Sales of Tobacco by Category: Volume 2013-2018
Table 18 Sales of Tobacco by Category: Value 2013-2018
Table 19 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 20 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 21 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 22 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 23 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 24 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

E-vapour products on the rise as distribution improves and awareness increases

Ban on chewing tobacco continues to have negative impact

Internet helps build awareness about e-vapour products

COMPETITIVE LANDSCAPE

New product development improves experience of e-vapour products

E-vapour products highly fragmented as emerging players find their way

Competitive landscape continues to be affected by ban on chewing tobacco

Overview

Why buy this report?

Samples

Delivery

Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Pakistan - Category analysis

HEADLINES

PROSPECTS

E-vapour products on the rise as distribution improves and awareness increases

Ban on chewing tobacco continues to have negative impact

Internet helps build awareness about e-vapour products

COMPETITIVE LANDSCAPE

New product development improves experience of e-vapour products

E-vapour products highly fragmented as emerging players find their way

Competitive landscape continues to be affected by ban on chewing tobacco

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Tax reforms steer consumers back to legal cigarettes boosting volume sales

E-vapour products seeing dynamic growth but health body recommends a ban

Pakistan Tobacco and Philip Morris increase their dominance thanks to tax changes

Convenience remains key to the distribution of cigarettes

Removal of the tier 3 rate of FED casts a shadow on the future of cigarettes

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

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