E-vapour products are expected to record further growth over the forecast period, benefiting from rising health awareness and people moving to perceived “reduced-risk” options. Convenience will also drive future growth, especially for single-use, disposable vapes.
The growing popularity of e-vapour products and heated tobacco, and the lucrative nature of such tobacco products, might lead to an increase in illicit trade over the forecast period. Similar to the dynamic observed in cigarettes, heavy taxation and strict regulations tend to lead to a growth in the presence of counterfeit products and copies.
Vape shops will continue to be better positioned to serve the needs of customers in the vaping products market in Canada. While convenience stores may offer some vaping products, they are unlikely to be able to match the level of expertise, product selection, customer loyalty, and branding that is seen in vape shops.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.
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