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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Spain
July 2022
2021 DEVELOPMENTS
Heated tobacco has overtaken e-vapour
Having overtaken e-vapour products in terms of value sales during 2020, heated tobacco products remained the top performer in smokeless tobacco, e-vapour products and heated tobacco during 2021 in terms of its rate of retail constant value sales growth (2021 prices). While e-vapour products are still used by more Spaniards than heated tobacco (3.
E-vapour products recovers from pandemic hit
Having boomed during the review period prior to the onset of the pandemic, retail constant value sales of e-vapour products declined during 2020. COVID-19 played a significant role in this, particularly as it came at a time when local media were regularly running stories about potential lung damage from vaping.
Smokeless tobacco has a negligible presence
Smokeless tobacco is limited to chewing tobacco, with retail value sales very low and in long-term decline. Demand for chewing tobacco is mainly limited to specific ethnic groups in Spain, particularly Indians and Pakistanis.
PROSPECTS AND OPPORTUNITIES
Heated tobacco will remain the top performer, as many smokers think it better replicates the smoking experience
Heated tobacco products will continue to significantly outperform e-vapour products throughout the forecast period. Local consumers will continue to switch from cigarettes to these products, while a recovery in tourism will provide an additional boost to demand.
Phillip Morris will seek to widen the distribution of IQOS
Leading player Phillip Morris will continue to invest heavily in heated tobacco to align with its stated twin ambitions of transferring smokers to smoke-free alternatives over the next decade and to ensure that half of its revenue derives from these products by 2025. It has opened IQOS Stores in Madrid, Barcelona and Badajoz, with more expected during the forecast period.
New entrants expected in heated tobacco
However, Phillip Morris will not have things all its own way in heated tobacco products. Canadian company Poda Holdings has reached an agreement with Landewyck Tobacco to develop a heated tobacco product, and this is likely to be launched in Spain during the forecast period.
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Overview:
Understand the latest market trends and future growth opportunities for the Smokeless Tobacco and Vapour Products industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco and Vapour Products industry in Spain, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
The Smokeless Tobacco and Vapour Products in Spain report includes:
Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volume and value sizes, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent research methodology, conducted in-country
This report answers:
What is the market size of Smokeless Tobacco and Vapour Products in Spain?
Which are the leading brands in Smokeless Tobacco and Vapour Products in Spain?
How are products distributed in Smokeless Tobacco and Vapour Products in Spain?
Which category is the most heavily taxed in Spain?
How is the operating environment for Smokeless Tobacco and Vapour Products changing?
What are the current legislative restrictions applicable to the sale of Smokeless Tobacco and Vapour Products products in Spain?
How has COVID-19 impacted demand?
How have national lockdown and enforced home seclusion following COVID-19 impacted sales?
Where is future growth expected to be most dynamic?
Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Spain - Category analysis
KEY DATA FINDINGS
2021 DEVELOPMENTS
Heated tobacco has overtaken e-vapour
E-vapour products recovers from pandemic hit
Smokeless tobacco has a negligible presence
PROSPECTS AND OPPORTUNITIES
Heated tobacco will remain the top performer, as many smokers think it better replicates the smoking experience
Phillip Morris will seek to widen the distribution of IQOS
New entrants expected in heated tobacco
CATEGORY INDICATORS
Table 1 Number of Adult Vapers 2016-2021
CATEGORY DATA
Table 2 Sales of Smokeless Tobacco by Category: Volume 2016-2021Table 3 Sales of Smokeless Tobacco by Category: % Volume Growth 2016-2021Table 4 Sales of Tobacco Heating Devices: Volume 2016-2021Table 5 Sales of Tobacco Heating Devices: % Volume Growth 2016-2021Table 6 Sales of Heated Tobacco: Volume 2016-2021Table 7 Sales of Heated Tobacco: % Volume Growth 2016-2021Table 8 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2016-2021Table 9 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2016-2021Table 10 Sales of E-Liquids by Nicotine Strength: % Value 2019-2021Table 11 NBO Company Shares of Smokeless Tobacco: % Volume 2017-2021Table 12 LBN Brand Shares of Smokeless Tobacco: % Volume 2018-2021Table 13 NBO Company Shares of Tobacco Heating Devices: % Volume 2017-2021Table 14 LBN Brand Shares of Tobacco Heating Devices: % Volume 2018-2021Table 15 NBO Company Shares of Heated Tobacco: % Volume 2017-2021Table 16 LBN Brand Shares of Heated Tobacco: % Volume 2018-2021Table 17 Distribution of Smokeless Tobacco by Format: % Volume 2016-2021Table 18 Distribution of E-Vapour Products by Format: % Value 2016-2021Table 19 Distribution of Tobacco Heating Devices by Format: % Volume 2016-2021Table 20 Distribution of Heated Tobacco by Format: % Volume 2016-2021Table 21 Forecast Sales of Smokeless Tobacco by Category: Volume 2021-2026Table 22 Forecast Sales of Smokeless Tobacco by Category: % Volume Growth 2021-2026Table 23 Forecast Sales of Tobacco Heating Devices: Volume 2021-2026Table 24 Forecast Sales of Tobacco Heating Devices: % Volume Growth 2021-2026Table 25 Forecast Sales of Heated Tobacco: Volume 2021-2026Table 26 Forecast Sales of Heated Tobacco: % Volume Growth 2021-2026Table 27 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2021-2026Table 28 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2021-2026
Tobacco in Spain - Industry Overview
EXECUTIVE SUMMARY
Tobacco in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for tobacco?
OPERATING ENVIRONMENT
Legislation
Legislative overviewSummary 1 Legislation Summary at a Glance
Table 29 Number of Adult Smokers by Gender 2016-2021
MARKET DATA
Table 30 Sales of Tobacco by Category: Volume 2016-2021Table 31 Sales of Tobacco by Category: Value 2016-2021Table 32 Sales of Tobacco by Category: % Volume Growth 2016-2021Table 33 Sales of Tobacco by Category: % Value Growth 2016-2021Table 34 Forecast Sales of Tobacco by Category: Volume 2021-2026Table 35 Forecast Sales of Tobacco by Category: Value 2021-2026Table 36 Forecast Sales of Tobacco by Category: % Volume Growth 2021-2026Table 37 Forecast Sales of Tobacco by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 2 Research Sources
The following categories and subcategories are included:
Smokeless Tobacco and Vapour Products
Chewing Tobacco
Loose US-Style Moist Snuff
Portion US-Style Moist Snuff
Swedish-Style Snus
Closed System Single Use
Closed System Rechargeable (including starter kits)
Closed System Cartridges
Open Vaping Systems Charging and Vapourising Devices
E-liquids
Tobacco Heating Devices
Heated Tobacco
Nicotine Pouches
Smokeless Tobacco and Vapour Products
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.