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Country Report

Smokeless Tobacco and Vapour Products in

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kazakhstan

22 pages, Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Heated tobacco heavily promoted, leading to significant volume growth

The health and wellness trend and gradual ageing of the population in Kazakhstan have had a positive impact on demand from consumers for healthier smoking alternatives. This has given heated tobacco products a competitive advantage.

E-vapour products are cheaper whilst heated tobacco is seen as less harmful

E-vapour products are significantly less expensive than heated tobacco devices in Kazakhstan. They mainly target younger adult smokers who are looking to use these products as an aid to quit smoking, but who have lower disposable incomes.

Excise duty to be applied to e-liquids and heated tobacco

Excise duty is scheduled to be applied to e-liquids at KZT5.00/ml and heated tobacco (KZT345.

COMPETITIVE LANDSCAPE

British American Tobacco Kazakhstan Trading enters heated tobacco to compete against Philip Morris

After the successful launch of Iqos in late 2016, British American Tobacco Kazakhstan Trading launched its Glo heated tobacco in 2018. The brand is offered in the same pricing range as Iqos.

Greater fragmentation in e-vapour products due to lack of brand loyalty

Although Shenzhen Joye Technology retained its lead in e-vapour products in 2018, the player and indeed all its major competitors lost share to others as smaller brands entered the category. There is little differentiation among brands in e-vapour products, which does not encourage high levels of brand loyalty.

E-liquids characterised by imported, affordable brands

E-liquids is characterised by affordable brands, with many imported from Russia or China. As the key consumers of vapour products are young people with limited purchasing power, there is growing interest in affordable brands.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Smokeless Tobacco and Vapour Products industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Smokeless Tobacco and Vapour Products industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Smokeless Tobacco and Vapour Products in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Production, imports by origin, exports by destination
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Smokeless Tobacco and Vapour Products in Kazakhstan?
What are the major brands in Kazakhstan?
What are the traditional types of Smokeless Tobacco and Vapour Products are available in Kazakhstan?
What is the product awareness of Smokeless Tobacco and Vapour Products in Kazakhstan?
What innovations are present in Smokeless Tobacco and Vapour Products in Kazakhstan?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport:

Tobacco market research database

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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Heated tobacco heavily promoted, leading to significant volume growth

E-vapour products are cheaper whilst heated tobacco is seen as less harmful

Excise duty to be applied to e-liquids and heated tobacco

COMPETITIVE LANDSCAPE

British American Tobacco Kazakhstan Trading enters heated tobacco to compete against Philip Morris

Greater fragmentation in e-vapour products due to lack of brand loyalty

E-liquids characterised by imported, affordable brands

CATEGORY INDICATORS

Table 1 Number of Adult Vapers 2013-2018

CATEGORY DATA

Table 2 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2013-2018
Table 3 Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2013-2018
Table 4 Sales of Tobacco Heating Devices: Volume 2013-2018
Table 5 Sales of Tobacco Heating Devices: Value 2013-2018
Table 6 Sales of Heated Tobacco: Volume 2013-2018
Table 7 Sales of Heated Tobacco: Value 2013-2018
Table 8 Sales of E-Liquids by Nicotene Strength: % Value 2018
Table 9 NBO Company Shares of E-Vapour Products: % Value 2014-2018
Table 10 LBN Brand Shares of E-Vapour Products: % Value 2015-2018
Table 11 NBO Company Shares of Tobacco Heating Devices: % Volume 2014-2018
Table 12 LBN Brand Shares of Tobacco Heating Devices: % Volume 2015-2018
Table 13 NBO Company Shares of Heated Tobacco: % Volume 2014-2018
Table 14 LBN Brand Shares of Heated Tobacco: % Volume 2015-2018
Table 15 Distribution of Tobacco Heating Devices by Format: % Volume 2013-2018
Table 16 Distribution of Heated Tobacco by Format: % Volume 2013-2018
Table 17 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: Value 2018-2023
Table 18 Forecast Sales of Smokeless Tobacco, E-Vapour Products and Heated Tobacco by Category: % Value Growth 2018-2023
Table 19 Forecast Sales of Tobacco Heating Devices: Volume 2018-2023
Table 20 Forecast Sales of Tobacco Heating Devices: Value 2018-2023
Table 21 Forecast Sales of Heated Tobacco: Volume 2018-2023
Table 22 Forecast Sales of Heated Tobacco: Value 2018-2023

Tobacco in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Traditional tobacco products continue to lose ground as a result of the health and wellness trend

Heated tobacco takes off due to its less harmful image

JTI Kazakhstan benefits from strong growth of flavour capsule cigarettes

Independent small grocers still leads cigarettes through popularity amongst consumers buying on impulse

Further challenges for tobacco players

OPERATING ENVIRONMENT

Legislation

Legislative overview
Summary 1 Legislation Summary at a Glance

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

Table 23 Number of Adult Smokers by Gender 2013-2018

MARKET DATA

Table 24 Sales of Tobacco by Category: Volume 2013-2018
Table 25 Sales of Tobacco by Category: Value 2013-2018
Table 26 Sales of Tobacco by Category: % Volume Growth 2013-2018
Table 27 Sales of Tobacco by Category: % Value Growth 2013-2018
Table 28 Forecast Sales of Tobacco by Category: Volume 2018-2023
Table 29 Forecast Sales of Tobacco by Category: Value 2018-2023
Table 30 Forecast Sales of Tobacco by Category: % Volume Growth 2018-2023
Table 31 Forecast Sales of Tobacco by Category: % Value Growth 2018-2023

Megatrends

Country Report

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Heated tobacco heavily promoted, leading to significant volume growth

E-vapour products are cheaper whilst heated tobacco is seen as less harmful

Excise duty to be applied to e-liquids and heated tobacco

COMPETITIVE LANDSCAPE

British American Tobacco Kazakhstan Trading enters heated tobacco to compete against Philip Morris

Greater fragmentation in e-vapour products due to lack of brand loyalty

E-liquids characterised by imported, affordable brands

Overview

Why buy this report?

Samples

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Overview

Why buy this report?

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Table of Contents

Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Kazakhstan - Category analysis

HEADLINES

PROSPECTS

Heated tobacco heavily promoted, leading to significant volume growth

E-vapour products are cheaper whilst heated tobacco is seen as less harmful

Excise duty to be applied to e-liquids and heated tobacco

COMPETITIVE LANDSCAPE

British American Tobacco Kazakhstan Trading enters heated tobacco to compete against Philip Morris

Greater fragmentation in e-vapour products due to lack of brand loyalty

E-liquids characterised by imported, affordable brands

CATEGORY INDICATORS

CATEGORY DATA

Tobacco in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

Traditional tobacco products continue to lose ground as a result of the health and wellness trend

Heated tobacco takes off due to its less harmful image

JTI Kazakhstan benefits from strong growth of flavour capsule cigarettes

Independent small grocers still leads cigarettes through popularity amongst consumers buying on impulse

Further challenges for tobacco players

OPERATING ENVIRONMENT

Legislation

Minimum legal smoking age

Smoking prevalence

Tar levels

Health warnings

Plain packaging

Advertising and sponsorship

Point-of-sale display bans

Smoking in public places

Low ignition propensity (LIP) cigarette regulation

Flavoured tobacco product ban

Reduced harm

Vapour products

PRODUCTION/IMPORTS/EXPORTS

MARKET INDICATORS

MARKET DATA

SOURCES

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