E-vapour and heated tobacco continued to register healthy growth in 2021. Its rising consumer base consists of former cigarette smokers and also young adults, with no previous history of consuming tobacco products.
Tabacalera Centroamericana, (Phillip Morris International) launched the more affordable Lil Solid with its Flit device in 2021, with an aggressive promotional campaign across all media. The campaign also highlighted its harm reduction benefits, as this is not prohibited in Guatemala.
In 2021, three companies installed e-vaping vending machines in strategic locations around the city. This represents a new distribution channel for e-vaping and its convenience should boost volume sales over the forecast period.
With heated tobacco not being covered under tobacco regulations, Philip Morris has been able to aggressively promote its heated tobacco products in Guatemala. The company has Iqos stores in popular shopping centres and the stores are high-end, state-of-the-art outlets.
Distribution of e-vaping product has increased significantly over the past five years, with e-vaping products being available through kiosks, shopping centres, online and even through vending machines. The consumer base is also mainly younger and with the Guatemalan population having a larger younger segment, this bodes well for growth over the forecast period.
In terms of e-commerce, quite a significant portion of e-vaping products in particular are sold online, compared to other tobacco products. The main consumer base for e-vaping is a younger generation and they are much more digitally adept.
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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