Phillip Morris International (PMI), via its distributor Tabacalera Centroamericana SA has dominated the heated tobacco category since its entrance in 2017, with its IQOS product proving popular as cigarette smokers migrate to this smokeless tobacco alternative. As IQOS continues to grow, supported by different tobacco heating devices and several flavours of HEETS heated tobacco sticks, PMI is expected to retain its leadership in the years to come.
Products used for vaping have seen consistent retail value growth in recent years and sales are poised to continue expanding over the forecast period. Vaping appeals to traditional cigarette smokers seeking to kick the habit, but has also established a following among younger adults of legal smoking age.
While tobacco-free oral nicotine products are only beginning to emerge in other primarily developed markets, nicotine pouches could arrive in Guatemala over the forecast period. Indeed, Guatemala was among the first markets in the region for IQOS heated tobacco products in 2017 and was selected as the first market to launch the lil Solid and Fiit at the end of 2021.
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Understand the latest market trends and future growth opportunities for the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Smokeless Tobacco, E-Vapour Products and Heated Tobacco industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Smokeless Tobacco, E-Vapour Products and Heated Tobacco
Combined total of the four categories: Smokeless (including moist snuff and chewing tobacco), e-vapour products, heated tobacco and tobacco free oral nicotine.See All of Our Definitions
This report originates from Passport, our Smokeless Tobacco, E-Vapour Products and Heated Tobacco research and analysis database.
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