Many local consumers, characterised by brand awareness and high incomes, find premium brands within their means. While e-commerce, social media, and personalised approaches by major brands may take precedence, it is crucial to acknowledge that direct selling brands are adapting to overcome these challenges through distinctive product positioning and features.
Its notable that with the evolution of technology and emerging retail channels, newer consumer segments will gravitate towards new methods of shopping. Greater awareness among these consumers regarding brands is also set to impact perceived notions around direct selling brands, especially among younger generations.
As social media gains prominence as a crucial marketing channel in the United Arab Emirates, combined with the growing influence of social media influencers embraced by leading brands, direct selling players will need to substantially shift their operations online. This can further blur the lines of direct selling and e-commerce.
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Understand the latest market trends and future growth opportunities for the Direct Selling industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Direct Selling industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Direct Selling
Direct selling is the marketing of consumer goods directly to consumers, generally in their homes or the homes of others, at their workplace, and other places away from permanent retail locations. Direct selling occurs in two primary ways: On a one-to-one basis (usually by prior arrangement a demonstration is given by a direct seller to a customer) or on a party-plan basis (selling through explanation and demonstration of products to a group of prospective customers by a direct seller usually in the home of a host(ess) who invites other persons for this purpose). Avon stands as a prime example of a direct seller using one-to-one selling, whereas Tupperware is famous for its party-plan method. Direct selling of services - such as insurance, telecoms, other utilities, and financial services - are excluded.
See All of Our DefinitionsThis report originates from Passport, our Direct Selling research and analysis database.
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