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Country Report

Full-Service Restaurants in

Full-Service Restaurants in Malaysia

Mar 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Loss of tourism dampens growth in 2020

International border closures for inbound tourists dampened the growth of full-service restaurants in 2020. In Malaysia, the border remained closed throughout December 2020 since COVID-19 cases surged in October and November.

Adaptation to new consumer preferences proves to be a challenge

Chained full-service restaurants experienced a drastic decline in 2020, although slightly slower than independent full-service restaurants. Chained Asian and North American full-service restaurants recorded a sharp decrease in current value foodservice sales in 2020.

Independent players focus on online delivery to boost appeal

Independent full-service restaurants switched focus to simplify menu offerings and strengthen online delivery in 2020. The restriction of two persons per small table and four persons per large table during the Recovery Movement Control Order (July-December 2020) discouraged consumers from dining in.

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Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Malaysia market research report includes:

Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Malaysia?
What are the major brands in Malaysia?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Malaysia?
How fragmented is the full-service restaurant industry in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Loss of tourism dampens growth in 2020

Adaptation to new consumer preferences proves to be a challenge

Independent players focus on online delivery to boost appeal

RECOVERY AND OPPORTUNITIES

Recovery of tourism will support performance in the forecast period

Eat-in sales will continue dominating

Smaller standalone outlets will drive expansion

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2015-2020
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2015-2020
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2015-2020
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2015-2020
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2015-2020
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2015-2020
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2020
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2017-2020
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2020-2025
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2020-2025
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2020-2025
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2020-2025
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2020-2025
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2020-2025

Consumer Foodservice in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2020
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2015-2020
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2015-2020
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2015-2020
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2020
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015-2020
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2015-2020
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2020
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2017-2020
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2020
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2020-2025
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2020-2025

Megatrends

Country Report

Full-Service Restaurants in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Loss of tourism dampens growth in 2020

Adaptation to new consumer preferences proves to be a challenge

Independent players focus on online delivery to boost appeal

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Full-Service Restaurants in Malaysia - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Loss of tourism dampens growth in 2020

Adaptation to new consumer preferences proves to be a challenge

Independent players focus on online delivery to boost appeal

RECOVERY AND OPPORTUNITIES

Recovery of tourism will support performance in the forecast period

Eat-in sales will continue dominating

Smaller standalone outlets will drive expansion

CATEGORY DATA

Consumer Foodservice in Malaysia - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on consumer foodservice

COVID-19 country impact

Company response

Independent foodservice operations

What next for consumer foodservice?

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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