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Country Report

Full-Service Restaurants in

Full-Service Restaurants in Malaysia

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Diverse ethnic demographics drive growth in fusion cuisine

Malaysia is a food lover’s paradise and Malaysians in general enjoy the diverse culinary heritage of its multicultural society. Malays account for more than half of the country’s population, while there are also significant minorities of Chinese, Indians and other non-Malay indigenous groups.

Impact of tax and regulations on full-service restaurants

In June 2018, the Malaysian government removed the three-year-old Goods and Services Tax (GST). It was replaced by a new Sales and Services Tax (SST), introduced in September 2018.

COMPETITIVE LANDSCAPE

Local independent operators excel in localised flavours and dining culture

The challenge for many international chains in trying to establish an appealing presence in Malaysia is blending their offerings with local flavours and dining culture. Independent local full-service operators have a competitive advantage with respect to authentic local tastes and can supplement this with quality imported food from overseas.

Opportunities lie in occasions and delivery availability

With the fast-growing competition in third party food delivery in Malaysia, the lines between format types are blurring because of technology. Fast food and fast casual are nearly one and the same.

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Full-Service Restaurants Sample Report Full-Service Restaurants Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Full-Service Restaurants industry in Malaysia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Full-Service Restaurants industry in Malaysia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Full-Service Restaurants in Malaysia market research report includes:

Analysis of key supply-side and demand trends
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Full-Service Restaurants in Malaysia?
What are the major brands in Malaysia?
What cuisine type (Latin American, Asian, North American etc.) is most popular in full-service restaurants in Malaysia?
How prevalent is casual dining in Malaysia and how is this category expected to grow over the next five years?
How fragmented is the full-service restaurant industry in Malaysia?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Consumer Foodservice market research database.

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Full-Service Restaurants in Malaysia - Category analysis

HEADLINES

PROSPECTS

Diverse ethnic demographics drive growth in fusion cuisine

Impact of tax and regulations on full-service restaurants

COMPETITIVE LANDSCAPE

Local independent operators excel in localised flavours and dining culture

Opportunities lie in occasions and delivery availability

CATEGORY DATA

Table 1 Full-Service Restaurants by Category: Units/Outlets 2013-2018
Table 2 Sales in Full-Service Restaurants by Category: Number of Transactions 2013-2018
Table 3 Sales in Full-Service Restaurants by Category: Foodservice Value 2013-2018
Table 4 Full-Service Restaurants by Category: % Units/Outlets Growth 2013-2018
Table 5 Sales in Full-Service Restaurants by Category: % Transaction Growth 2013-2018
Table 6 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2013-2018
Table 7 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2014-2018
Table 8 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2018
Table 9 Forecast Full-Service Restaurants by Category: Units/Outlets 2018-2023
Table 10 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2018-2023
Table 11 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2018-2023
Table 12 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2018-2023
Table 13 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2018-2023
Table 14 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2018-2023

Consumer Foodservice in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Positive economic growth boosts foodservice sales

Consumers’ dining preferences become increasingly value-driven

Chained operators focus on convenience, independent players stand out for their authenticity

Malaysia’s multi-ethnic demographics create unique proposition in fusion cuisine

Consumer foodservice set to maintain strong momentum

MARKET DATA

Table 15 Units, Transactions and Value Sales in Consumer Foodservice 2013-2018
Table 16 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2013-2018
Table 17 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2018
Table 18 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2013-2018
Table 19 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2013-2018
Table 20 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2013-2018
Table 21 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2018
Table 22 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2013-2018
Table 23 Sales in Consumer Foodservice by Location: % Foodservice Value 2013-2018
Table 24 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2014-2018
Table 25 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2018
Table 26 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2018
Table 27 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2018-2023
Table 28 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2018-2023

Megatrends

Country Report

Full-Service Restaurants in Malaysia

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Executive Summary

New Report Guarantee

PROSPECTS

Diverse ethnic demographics drive growth in fusion cuisine

Impact of tax and regulations on full-service restaurants

COMPETITIVE LANDSCAPE

Local independent operators excel in localised flavours and dining culture

Opportunities lie in occasions and delivery availability

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Full-Service Restaurants in Malaysia - Category analysis

HEADLINES

PROSPECTS

Diverse ethnic demographics drive growth in fusion cuisine

Impact of tax and regulations on full-service restaurants

COMPETITIVE LANDSCAPE

Local independent operators excel in localised flavours and dining culture

Opportunities lie in occasions and delivery availability

CATEGORY DATA

Consumer Foodservice in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Positive economic growth boosts foodservice sales

Consumers’ dining preferences become increasingly value-driven

Chained operators focus on convenience, independent players stand out for their authenticity

Malaysia’s multi-ethnic demographics create unique proposition in fusion cuisine

Consumer foodservice set to maintain strong momentum

MARKET DATA

SOURCES

Why buy this report?

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Megatrends

Country Report

Full-Service Restaurants in Malaysia

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Diverse ethnic demographics drive growth in fusion cuisine

Impact of tax and regulations on full-service restaurants

COMPETITIVE LANDSCAPE

Local independent operators excel in localised flavours and dining culture

Opportunities lie in occasions and delivery availability

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Full-Service Restaurants in Malaysia - Category analysis

HEADLINES

PROSPECTS

Diverse ethnic demographics drive growth in fusion cuisine

Impact of tax and regulations on full-service restaurants

COMPETITIVE LANDSCAPE

Local independent operators excel in localised flavours and dining culture

Opportunities lie in occasions and delivery availability

CATEGORY DATA

Consumer Foodservice in Malaysia - Industry Overview

EXECUTIVE SUMMARY

Positive economic growth boosts foodservice sales

Consumers’ dining preferences become increasingly value-driven

Chained operators focus on convenience, independent players stand out for their authenticity

Malaysia’s multi-ethnic demographics create unique proposition in fusion cuisine

Consumer foodservice set to maintain strong momentum

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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